Household Products Market Research Reports & Industry Analysis
Household Products Industry Research & Market Reports
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Dishwashing in South Africa
... in the country. Hand dishwashing is the most affordable dishwashing option. Euromonitor International's Dishwashing in South Africa market report offers a comprehensive guide to the size and shape of the market at a national level. ... Read More
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Toilet Care in China
... on the surface and inside the toilet. Therefore, consumers have been paying more attention to toilet cleaning, which drove the continued retail volume and current value growth of toilet care in China in 2024. Euromonitor ... Read More
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Dishwashing in China
... unit prices. The decline in unit prices was primarily due to the increasing demand for more cost-effective products amongst Chinese consumers, who have been facing uncertainty about their incomes in the post-pandemic era. Slow growth ... Read More
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Bleach in China
... of the virus has diminished, demand for bleach has been declining. Consequently, both retail volume and current value sales of bleach decreased in 2023, and this downward trend continued in 2024. Euromonitor International's Bleach in ... Read More
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Laundry Care in Spain
... the increasing competitiveness of private labels. Private label players have introduced products offering more washes per package while simultaneously lowering prices and employing aggressive promotional strategies. This combination has made private label liquid detergents highly ... Read More
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Bleach in Spain
... and value growth reaching double-digit levels. This spike was driven by a heightened focus on disinfection as households prioritised cleanliness to combat the virus. In subsequent years, as the disinfection frenzy waned, the demand for ... Read More
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Toilet Care in Spain
... year. Consumer demand and retailer focus have shifted significantly toward rim blocks, which achieved double-digit growth in both volume and current value terms. This surge has been accompanied by the declining availability of rim liquids, ... Read More
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Air Care in Spain
... than diminished demand. Spray/aerosol air fresheners remained the most popular format, largely due to the more accessible average unit price of these products and the wide variety of option. Candle air fresheners is emerging as ... Read More
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Polishes in Spain
... stabilised unit prices and waning demand. Metal polishes emerged as the only segment to record growth due to the lack of effective substitutes for the products’ specific function. By contrast, furniture polish has suffered the ... Read More
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Bleach in France
... soap - have grown in popularity, posing strong competition to bleach. These products appeal to consumers who prioritise safety and natural formulations, further diminishing bleach’s role in the cleaning aisle. Euromonitor International's Bleach in France ... Read More
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Air Care in France
... a decline in both volume and value sales. While prices have seen minimal increases, the category’s overall performance has been impacted by reduced purchasing frequency, necessitating promotions to stimulate demand. Products such as car air ... Read More
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Laundry Care in Italy
... an energy rating not lower than class A, with this subsidy increasing to EU200 for families with an annual income of less than EUR25,000. While this benefited sales of home laundry appliances it also had ... Read More
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Dishwashing in Italy
... addition by Procter & Gamble to its line of dishwashing products. The product is the most premium product within the company’s dishwashing portfolio and is an all-in-one line of automatic dishwashing tablets that starts with ... Read More
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Polishes in Italy
... is now over polishing is still considered a secondary chore compared to cleaning and hygiene and therefore with money being tight sales of polishes continued to decline in retail volume terms in 2024. Another challenge ... Read More
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Air Care in Italy
... increased the desire for products that could neutralise bad smells. This was even more the case in homes with pets, or where people like to cook strong smelling dishes or smoke. Indoor air quality has ... Read More
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Toilet Care in Switzerland
... a further retail volume fall than 1%. However, the negative performance can be attributed to the fact that several key players resorted to price promotions in an attempt to stimulate demand, which led to lower ... Read More
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Toilet Care in Ireland
... adjustments, rather than volume increases, as consumer demand remains steady but uninspired. Euromonitor International's Toilet Care in Ireland market report offers a comprehensive guide to the size and shape of the market at a national ... Read More
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Air Care in Ireland
... increases, as retail volume sales of air care rose only marginally. However, this represented an improvement from the previous year’s decline in retail volume sales. Within air fresheners, candle air fresheners dominate retail value sales, ... Read More
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Toilet Care in Bolivia
... brands dampened demand. A severe shortage of US dollars, owing to falling foreign reserves arising from declining gas production and mounting debt levels, led to price rises. A failed coup in June also heightened economic ... Read More
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Polishes in Bolivia
... falling foreign reserves arising from declining gas production and mounting debt levels, led to price rises. This mpacted metal and shoe polish in particular, as they are mainly imported, whereas there is significant offerings of ... Read More
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Air Care in Canada
... housebound consumers used air care products more extensively. Towards the end of the review period, air care also suffered from its status as a more discretionary category than others in home care, such as laundry ... Read More
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Toilet Care in Norway
... to increase the value for money proposition of their offerings. An example of this appeared in rim blocks with Domestos 3-in-1 Power Citrus which offers hygiene, limescale protection and freshness as key attributes. Also in ... Read More
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Air Care in Norway
... failed to keep pace with inflation, whilst interest rate hikes have lowered average disposable income. In air care, there was a stronger focus on price and value for money to attract consumers. Households were tempted ... Read More
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Laundry Care in New Zealand
... required less product per load. These formulations provide the advantage of reducing packaging waste, while aiming to offer consumers better value for their money. As households strive to maximise their budgets amid rising costs, concent... ... Read More
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Surface Care in New Zealand
... domestic retail spending and an increased focused on household cleanliness and hygiene in the wake of the Coronavirus (COVID-19) pandemic. However, with many consumers facing cost-of-living pressures and household budgets under considerable strain due to ... Read More
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