Household Products Market Research Reports & Industry Analysis


Household Products Industry Research & Market Reports

  • Dishwashing in Kenya

    ... inclined to create their own home care products, as they searched for cost-efficiency and the ability to control ingredients. This type of activity posed a challenge to the offerings of larger manufacturers at the end ... Read More

  • Bleach in Kenya

    ... a challenging purchase option for lower-income consumers in the country. To address concerns over affordability, manufacturers introduced smaller packaging options, which offered value for money and reduced the initial outlay for purchases. These smaller packs ... Read More

  • Wipes in Greece

    ... rising cost of living, with consumers prioritising essential goods. Traditionally, baby wipes in Greece are not solely used by parents but are considered a versatile product, almost becoming a household commodity, used for cleaning various ... Read More

  • Wipes in South Korea

    ... and sustained uptick in demand for wipes that align with eco-friendly practices. This green momentum reflects a broader societal shift towards sustainable choices, with consumers actively seeking products that minimise their environmental impact. Players’ response ... Read More

  • Saudi Arabia Soap and Detergent Market Size- By Product, By Application, By Distribution Channel- Regional Outlook, Competitive Strategies and Segment Forecast to 2033

    ... market research, Saudi Arabia Soap and Detergent Market Size – By Product, By Application, By Distribution Channel – Regional Outlook, Competitive Strategies and Segment Forecast to 2033’ state that the Saudi Arabia Soap and Detergent ... Read More

  • The Evolution of "Clean Label" in Household Care and Laundry

    ... ethically-minded consumers, and often span health, environmental, and ethical factors. Scope Brands can capitalize on the positive consumer sentiment towards vitamins. As impact on health is a key influence on purchasing decisions, brands can emphasize ... Read More

  • Toilet Care in Cameroon

    ... to the prevalent use of powder bleach and handwash detergent as makeshift toilet care alternatives, coupled with the limited availability of water-based system toilets in Cameroonian homes. Euromonitor International's Toilet Care in Cameroon market report ... Read More

  • Polishes in Cameroon

    ... shoe polish resulting from this, is helping to stabilise prices in the category. Indeed, it is noted that price hikes have previously been extremely steep for leading shoe polish brands such as Kiwi (SC Johnson ... Read More

  • Wipes in Croatia

    ... outbreak of COVID-19, with this helping to support demand for household wipes, and well as personal wipes for the family. Despite the financial pressures experienced by many households and the need to economise, wipes remain ... Read More

  • Laundry Care in Cameroon

    ... mature category, the household bar soap format still remains very popular with Cameroonian consumers due to its affordability and versatility. Here we note the widespread use of household bar soap (Savon Azur from Azur SA), ... Read More

  • Surface Care in Cameroon

    ... local brands and well-executed awareness campaigns further reinforce the position of multi-purpose cleaners, fostering the growth seen. Euromonitor International's Surface Care in Cameroon market report offers a comprehensive guide to the size and shape of ... Read More

  • Wipes in France

    ... to wash their hands more frequently than pre-pandemic, the use of wipes to clean hands has not stuck. Inflationary pressures hit wipes hard and both volume and current value sales plummeted throughout most of the ... Read More

  • Air Care in Cameroon

    ... of consumer familiarity. The utilisation of spray/aerosol air fresheners has been a traditional practice in Cameroonian households for generations and remains the prevailing norm today. The accessibility of aerosol air fresheners is so widespread that ... Read More

  • Wipes in Georgia

    ... affordability over brand recognition. Large package sizes, particularly those containing 100-120 sheets, continue to be favoured by consumers seeking value for money. Additionally, there is a distinct preference among consumers for high-quality wipes for skin ... Read More

  • Wipes in Dominican Republic

    ... clean babies' skin but for other purposes, such as adult facial cleansing and surface cleaning, and among higher-income demographics, it is also used as a substitute for toilet paper. As such, it has been noted ... Read More

  • Wipes in Ecuador

    ... providing customers with a wide array of choices in terms of variety, quality, and pricing. Private labels have continued to carve out a larger share within various retail chains, including supermarkets and pharmacies. In line ... Read More

  • Home Care in Cameroon

    ... categories such as bar detergents and shoe polish. However, the industry has, to some extent, achieved a semblance of stability through 2023. Euromonitor International's Home Care in Cameroon market report offers a comprehensive guide to ... Read More

  • Wipes in Denmark

    ... factors like energy, material sourcing, labour, logistics and supply chain constraints. Consequently, while almost all categories within wipes recorded retail current value increases, most saw negative results in retail volume sales. Indeed, retail volume growth ... Read More

  • Dishwashing in Cameroon

    ... prevailing practice among most Cameroonian consumers. Indeed, dishwasher possession rates are even lower in the country than seen with automatic washing machine possession rates, standing at just 4% possession rate for dishwashers in 2023 [according ... Read More

  • Bleach in Cameroon

    ... brand's well-established presence and the solid reputation it has earned for delivering high-quality and highly effective bleach products. However, this long-standing supremacy now faces challenges from key competitors who, although they may not be in ... Read More

  • Wipes in Costa Rica

    ... like Scott, for instance, have introduced wipes made from natural fibres without alcohol, appealing to eco-conscious consumers seeking gentle and sustainable options. Similarly, Saba's Sensiti-V wipes cater to individuals with sensitive skin, offering a versatile ... Read More

  • Wipes in Bulgaria

    ... since the COVID-19 pandemic, with categories like wet wipes being rediscovered. As people's lives returned to greater normality and more time was spent out of home, the convenience and advantages of personal wipes became more ... Read More

  • Wipes in Egypt

    ... by consumers facing economic challenges and budget constraints. The steep 45% average price increase prompted consumers to prioritise more essential household needs over quality brands, opting instead for more affordable alternatives. This shift in consumer ... Read More

  • Wipes in Estonia

    ... volume growth in 2023, emerging as the fastest-growing category within wipes. This surge in demand can be attributed to an increased emphasis on personal hygiene among consumers, who are increasingly seeking convenient and effective solutions ... Read More

  • Wipes in the Czech Republic

    ... A key driver for the category is the convenience of these products and their ease of use and versatility. Euromonitor International's Wipes in Czech Republic report offers a comprehensive guide to the size and shape ... Read More

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