Household Products Market Research Reports & Industry Analysis
Household Products Industry Research & Market Reports
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Toilet Care in Thailand
... decline in 2024, due to their high price, the larger categories of toilet liquids/foam and in-cistern devices maintained growth. Although toilet care saw lower price rises in 2024 than in 2023, consumers remained price-sensitive, as ... Read More
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Dishwashing in Mexico
... in the country on the other. In hand dishwashing, value growth remained positive, but at a slower pace as the pandemic ended, with a greater number of Mexicans spending time away from home. For a ... Read More
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Air Care in Mexico
... of goods from key players such as Reckitt Benckiser and SC Johnson & Son, which strengthened their presence on shelves. However, 2024 was a presidential election year in Mexico, which boosted consumption in some segments, ... Read More
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Dishwashing in Estonia
... to return to hand washing dishes, even during tough economic times. Price inflation continues during the year, particularly after the VAT hike at the beginning of 2024. Despite this shift, hand dishwashing remains popular in ... Read More
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Air Care in Dominican Republic
... purchased by middle- and high-income demographics, who are less likely to cut back on these purchases despite price increases. Consumers with greater purchasing power continue to prioritise the experience of pleasant, comforting aromas in their ... Read More
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Dishwashing in Croatia
... Jar are capitalising on this trend in 2024. By contrast, handwashing faces stagnancy with volume sales contracting further in 2024. Consumers seem to be moving away from handwashing as their primary method for cleaning dishes, ... Read More
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Bleach in Croatia
... slower growth compared to previous years. This stagnation can be attributed to a variety of factors, including a shift towards alternative cleaning products, increased consumer awareness of environmental concerns, and the growing preference for multipurpose ... Read More
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Surface Care in Bosnia and Herzegovina
... ongoing negative demographic trends affecting the country, there was limited potential for improved performance in the category. This stagnation was countered by the efforts of major players to revitalise the market through innovation and new ... Read More
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Polishes in Azerbaijan
... polish, they are being replaced by multi-purpose cleaners, with consumers perceiving multi-purpose cleaners as more economical and also more convenient. In terms of shoe polish, there is a trend towards more casual footwear, such as ... Read More
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Toilet Care in Latvia
... highest demand. Toilet care tablets and powders, which facilitate automatic cleaning with each flush, have also proved to be a practical solution for maintaining a consistently clean toilet. Euromonitor International's Toilet Care in Latvia market ... Read More
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Air Care in Latvia
... fresheners in the toilet and bathrooms. As such, the potential scope for air care is therefore somewhat limited in this country. Spray/aerosol formats are the popular choice among locals. Euromonitor International's Air Care in Latvia ... Read More
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Home Care in Panama
... a modest increase in retail volume terms during 2024, registering the weakest growth compared to other countries in the region. Laundry care and surface care constitute the two largest categories, both of which saw steady ... Read More
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Home Care in Iraq
... small and mid-sized local suppliers also entered the market in 2024, with a primary focus on dishwashing, bleach, surface care, and laundry care products. In regions where local suppliers are active, prices dropped, often at ... Read More
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Home Care in Portugal
... in home care. Nevertheless, private labels continued to see growth as local consumers remained price sensitive. Euromonitor International's Home Care in Portugal market report offers a comprehensive guide to the size and shape of the ... Read More
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Home Care in Bosnia and Herzegovina
... peak levels of 2022 and 2023. Furthermore, economic and political conditions remained unfavourable as the country struggled with its identity, influenced by the geopolitical shifts triggered by the war in Ukraine, the Israel-Hamas war, and ... Read More
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Bleach in Mexico
... However, towards the end of the year, greater pressure was seen for household to make savings. The dynamics of the category were mainly concentrated in the pricing strategy of the main manufacturers, Industrias AlEn and ... Read More
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Surface Care in Mexico
... oldest brands, the focus of which is performance delivered through a powder format, recently launched its special liquid format for kitchens, offering disinfectant attributes, and highlighting its ability to remove grease and food stains from ... Read More
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Bleach in Estonia
... concerned about the chemical content of bleach and are opting for safer products in terms of the environment and also health. Euromonitor International's Bleach in Estonia market report offers a comprehensive guide to the size ... Read More
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Dishwashing in Costa Rica
... colon (CRC). Although several dishwashing products are manufactured locally, many of the raw materials used to make them are imported. As a result, the revaluation of the exchange rate led to a decrease in production ... Read More
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Bleach in Costa Rica
... (CRC). Although many offerings in bleach are manufactured locally, most are made from imported raw materials. As a result, the revaluation of the exchange rate led to a decrease in production costs, which manufacturers passed ... Read More
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Toilet Care in Dominican Republic
... for this purpose as non-essential. Instead, they sought more affordable alternatives, such as multipurpose surface cleaners or, in some cases, powdered laundry detergent mixed with chlorine. Such purchasing behaviour was particularly noticeable within lower-income... Euromonitor ... Read More
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Air Care in Croatia
... at set intervals, are increasingly favoured for their ease of use and consistent performance. To keep customers engaged and encourage repeat purchases, brands are introducing seasonal and mood-specific scents, such as fresh spring florals, cozy ... Read More
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Laundry Care in Bosnia and Herzegovina
... focused on innovation and frequent new product launches, continue to thrive, benefiting from growing consumer demand and posting strong retail value growth. Brands continued to enter the laundry detergents sector, responding to consumer demands for ... Read More
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Polishes in Bosnia and Herzegovina
... in 2024, with shoe polish seeing a stand-out value growth performance of 8%. However, the product ranges within polishes saw very different performances, with shoe polish being the only product area to record positive retail ... Read More
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Air Care in Bosnia and Herzegovina
... air care was challenged by being considered an unessential item. Consequently, consumer demand continued its negative trajectory, with retail volume sales falling for the third consecutive year. Despite this, the category achieved moderate retail value ... Read More
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