Household Products Market Research Reports & Industry Analysis
Household Products Industry Research & Market Reports
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Toilet Care in Australia
... sustained demand for solutions that are convenient, effective and affordable. In contrast to toilet liquids/foam, rim blocks and in-cistern devices declined in popularity. Euromonitor International's Toilet Care in Australia market report offers a comprehensive guide ... Read More
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Polishes in Australia
... 50% actively sought bargains and prioritised multi-functional products, with multi-purpose cleaners becoming a popular choice. Products in surface care like Reckitt Benckiser’s Pine ‘O’ Cleen, which combine cleaning and polishing capabilities, have... Euromonitor International's Polishes ... Read More
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Air Care in Australia
... health-conscious consumers has led to the growing popularity of candles crafted from beeswax or soy wax, often infused with natural essential oils. These products appeal to consumers seeking environmentally responsible choices that align with their ... Read More
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Surface Care in Brazil
... While home care wipes and floor cleaning systems saw the strongest value growth rate, this was from a low base, and actual value growth was driven by home care disinfectants and multi-purpose cleaners, which were ... Read More
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Toilet Care in Brazil
... to see a deceleration of value growth in 2024, while accelerating its volume growth. With consumers focused on saving money to buy essential products in the basic basket, they started to experiment with new brands ... Read More
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Air Care in Brazil
... many companies permanently adopted a hybrid working model, consumers continued to spend more time at home, with younger generations who entered the market focusing on personalising their household environment with the fragrances that they prefer. ... Read More
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Laundry Care in the United Kingdom
... in 2024 was higher than that in 2023, as this category has fully normalised in the post-pandemic world. Liquid tablet detergents, liquid fabric softeners, and concentrated liquid detergents in particular performed well in volume terms ... Read More
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Dishwashing in the United Kingdom
... year. Automatic dishwashing tablets in particular performed well, given that this is now the most popular format amongst consumers, with dishwashing liquids and powders seeing a continuous decline in volume sales. Automatic dishwashing powders saw ... Read More
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Surface Care in the United Kingdom
... COVID-19 pandemic. However, growth rates have now normalised, with a steadier growth trajectory. Multi-purpose cleaners performed particularly well, as consumers often opt for these as opposed to task-specific surface care products. Standard floor cleaners and ... Read More
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Air Care in the United Kingdom
... rest of the air care category in 2024, recording the strongest retail volume growth rate. The strong performance of this category can be linked in part to the wider health and wellness trend, whereby consumers ... Read More
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Polishes in the United Kingdom
... was a universal decline across all product categories within polishes, with the biggest decline coming from metal polish, with the use of products which need metal polish being outdated. Furniture polish also struggled in 2024, ... Read More
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Dishwashing in Indonesia
... crucial role in this development by introducing hand dishwashing products at more affordable prices, making them accessible to a wider range of consumers. As more households adopt these products, the category has expanded, and the ... Read More
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Toilet Care in Indonesia
... focus on hygiene and home cleanliness. This shift has fostered a heightened sense of responsibility among consumers, particularly when it comes to maintaining clean and pleasant-smelling bathrooms. Toilet care products are increasingly seen as indispensable, ... Read More
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Laundry Care in Indonesia
... in the country, with daily usage spanning all income groups. Indonesian consumers are becoming more conscious of cleanliness, making laundry care products essential for households. Retail current value growth also rose. Euromonitor International's Laundry Care ... Read More
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Polishes in Indonesia
... these items - particularly as disposable, lower-maintenance furniture becomes more common in households. However, one segment that enjoyed more consistent demand in 2024 was shoe polish, which remains a key segment. Kiwi, from SC Johnson ... Read More
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Toilet Care in South Korea
... value sales. This robust performance was primarily fuelled by the rising popularity of disposable all-in-one products, which are designed for single-use convenience, and can be easily discarded in the toilet after use. These affordable and ... Read More
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Air Care in South Korea
... COVID-19 pandemic, heightened awareness of hygiene and concerns about airborne viruses drove significant value growth for air care. However, by 2024, the category had already expanded substantially, leaving limited room for further growth, and stabilisation ... Read More
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Toilet Care in Malaysia
... During the pandemic, many Malaysians adopted rigorous cleaning practices, including disinfecting toilets with hot water, detergent, and diluted bleach to combat viruses and bacteria. While these habits have relaxed slightly post-pandemic, the toilet remains a... ... Read More
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Dishwashing in Malaysia
... their physical offices post-pandemic, and spending more time socialising outside the home, they have less time to spend on meal preparation. As such, dining out and food delivery services are becoming increasingly popular, limiting demand ... Read More
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Toilet Care in Saudi Arabia
... installed, these devices minimise the need for frequent product replacement and reduce the requirement for manual cleaning. Their appeal lies in ease of installation, user-friendliness, effective odour control, and the convenience of maintaining freshness... Euromonitor ... Read More
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Surface Care in Saudi Arabia
... as Clorox and Dettol, is seeing a growing presence of local players. These local brands, commonly found in discount and wholesale retail outlets, offer a cost-effective alternative for consumers. Rising emphasis on cleanliness and hygiene ... Read More
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Laundry Care in Saudi Arabia
... purchases, with those that effectively target food and oil blemishes particularly valued. Alongside their stain removal capabilities, many detergents now highlight anti-bacterial properties - a claim gaining significant traction in the category. A... Euromonitor International's ... Read More
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Surface Care in the United Arab Emirates
... Throughout 2024, multi-purpose cleaners continued to drive sales, recording robust year-on-year growth and maintaining its position as the most valuable segment within surface care overall. Trusted brands such as Dettol and Clorox have effe... Euromonitor ... Read More
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Polishes in Saudi Arabia
... their flooring. These products not only provide a polished shine but also protect floors from wear and tear, effectively extending their lifespan. The rising disposable income among Saudi households has encouraged a willingness to invest ... Read More
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Laundry Care in South Africa
... This pressure is evident in the increasing popularity of more accessible laundry detergents, including private label. Consumers are seeking affordable laundry care options, by seeking greater value deals, shopping for products that are on promotion ... Read More
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