Household Products Market Research Reports & Industry Analysis
Household Products Industry Research & Market Reports
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Home Care in Algeria
... being said, inflation was on a downward trajectory. However, value for money continued to be a key driver of sales, with consumers being highly price sensitive and availing of promotions and discounts as much as ... Read More
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Home Care in Bulgaria
... after experiencing exceptional growth in categories such as bleach and toilet care, spurred by heightened hygiene standards during the pandemic. Euromonitor International's Home Care in Bulgaria market report offers a comprehensive guide to the size ... Read More
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Home Care in Hungary
... Major segments such as liquid fabric softeners, concentrated powder detergents, and other detergents lost popularity as consumers prioritised affordability, seeking discounted products or bulk packaging deals. On the plus side... Euromonitor International's Home Care in ... Read More
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Home Care in Israel
... to average unit price rises. Despite these increases, home care overall did not experience price inflation on the same scale as the broader local market. Notably, certain segments within home care - such as wipes, ... Read More
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Home Care in the United Kingdom
... marking a change in direction, suggesting that this category is stabilising following the post-pandemic declines it experienced. Laundry care, air care, and dishwashing recorded the strongest performances in volume terms in 2024, with demand for ... Read More
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Home Care in the United Arab Emirates
... of private label. In response, key brands from the likes of Unilever and Procter & Gamble focused on promotions and competitive pricing to maintain their positions in the local market. Euromonitor International's Home Care in ... Read More
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Home Care in Canada
... reining in and cutting back on spending in response to the increased cost of living, including high prices for essentials such as groceries and housing. Consumers were more cautious and deliberate in their spending, looking ... Read More
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Home Care in France
... saw an unprecedented surge in demand for products during the pandemic as consumers prioritised cleanliness and hygiene in their living spaces. However, such heightened consumption patterns proved to be temporary, with demand returning to pre-pandemic ... Read More
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Home Care in Angola
... imported options. Informal markets dominate retail, offering lower prices, especially for low-income consumers. Although eco-friendly products have limited appeal, sustainability remains a growing concern. Increased reliance on locally s... Euromonitor International's Home Care in Angola ... Read More
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Home Care in Egypt
... $35 billion with UAE’s Abu Dhabi-based sovereign wealth fund ADQ. Whilst the bulk of this will be directed towards developing a new tourist destination, the funds invested helped to alleviate foreign currency shortages and stabilise ... Read More
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Home Care in Colombia
... to be challenged by tight budgets and a high cost of living, basic home care products like laundry care, bleach and surface care fared well although significant growth was not achieved. Private label also played ... Read More
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Home Care in Malaysia
... 2024, which, while lower than in 2022 and 2023, still presented challenges for low-income households. These consumers faced significant price pressures, especially from food costs, which grew at a faster rate than the overall Consumer ... Read More
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Home Care in Norway
... in home care. With many households still suffering cost-of-living pressures and disposable income levels failing to keep pace, consumers had to make cutbacks. Consumer confidence remained weak resulting in strong price sensitivity when buying home ... Read More
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Home Care in Romania
... care and dishwashing in 2023. However, inflation was less of a factor in 2024, despite the country exhibiting one of the highest rates of inflation in the EU. Despite improvements, consumers maintained a cautious approach ... Read More
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Air Care in Egypt
... in 2024, but this did not deter consumers. Heavy marketing and promotional campaigns drew consumers back to air fresheners, with organised events in malls and hypermarkets helping to revive interest and boost sales. Locals became ... Read More
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Laundry Care in Greece
... regulations and to remain competitive, with the price declines ranging from EUR0.03-EUR0.05 per wash being evidenced across all brands. These price declines had a positive effect on volume sales while it also contributed towards the ... Read More
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Toilet Care in Greece
... leading to a slowdown in the growth of the category in retail volume terms as the category reaches maturity. A decline in promotional activities also impacted sales with companies being forced to lower their prices, ... Read More
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Dishwashing in Greece
... companies had to implement price drops. This led to significant price drops from all of the key players which resulted in hand dishwashing posting a decline in current value terms in 2024, with this also ... Read More
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Dishwashing in the Netherlands
... in automatic dishwashing. Despite these efforts, volume growth remained limited in dishwashing as consumers continued to buy dishwashing products primarily based on need, with little increase in overall demand, apart from those related to th... ... Read More
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Surface Care in the Netherlands
... driven by a desire to use less product while achieving better cleaning results, pushing demand for task-specific options over general-purpose cleaners. At the same time, consumers are becoming increasingly aware that multi-purpose cleaners, while convenient... ... Read More
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Bleach in the Netherlands
... using bleach, leading some to opt for eco-friendlier alternatives. The shift towards more sustainable cleaning products gained momentum in 2023 and has persisted in 2024. Although bleach remains effective, its harsh chemical profile and e... ... Read More
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Toilet Care in the Netherlands
... toilet liquids and rim blocks, leading to a decline in demand for these products. In response, brands have ramped up promotions, especially ‘buy one get one free’ on rim blocks and toilet liquids in major ... Read More
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Dishwashing in the Czech Republic
... segment remains dominated by products at the lower end of the price spectrum and the premiumisation trend is less pronounced, with notable growth observed only in higher-priced offerings. One of the most notable developments within ... Read More
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Bleach in Australia
... lifestyles and heightened awareness around health and environmental concerns. Many health-conscious consumers are now avoiding products perceived as harmful to their bodies or the environment - such as bleach - and are opting instead for ... Read More
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Dishwashing in Australia
... for dishwashing products - particularly handwashing liquids and automatic dishwashing tablets. Handwashing liquids have seen increased usage, primarily in smaller households where manual dishwashing remains more practical than loading a dishwasher. At t... Euromonitor International's ... Read More
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