Household Products Market Research Reports & Industry Analysis


Household Products Industry Research & Market Reports

  • Dishwashing in Ukraine

    ... becoming increasingly popular. This trend is particularly noticeable in the hand dishwashing segment, where consumers often opt for lower-priced alternatives. Euromonitor International's Dishwashing in Ukraine market report offers a comprehensive guide to the size and ... Read More

  • Air Care in Ukraine

    ... cut back on non-essential items. Despite this, the liquid air fresheners segment has seen positive growth, bucking the broader decline. This increasing popularity can be attributed to their budget-friendly price, ease of use, and longer-lasting ... Read More

  • Laundry Care in Turkey

    ... a volume growth of 3% compared to 4% for the powder variants. This preference for powder detergents was due to its price point, with the product being the most economical choice. Private label products gained ... Read More

  • Air Care in Turkey

    ... consumers looking for cost-effective solutions amidst ongoing economic pressures. On the other hand, the electric format gained momentum among higher-income consumers, with new product launches from well-established brands lik... Euromonitor International's Air Care in Turkey ... Read More

  • Surface Care in Sweden

    ... through attribute bundling. By combining multiple benefits into a single product, companies aim to strengthen their value proposition in a competitive market. Euromonitor International's Surface Care in Sweden market report offers a comprehensive guide to ... Read More

  • Toilet Care in Sweden

    ... feeling a growing sense of responsibility to make choices that contribute to environmental stewardship. As a result, sustainability has become a key factor influencing purchasing decisions – Swedish consumers are more likely to select products ... Read More

  • Polishes in Sweden

    ... disrupted global supply chains and created material shortages, sourcing challenges, logistical bottlenecks and increased labour costs. However, these inflationary pressures have gradually eased, and by 2024, the rate of price growth moderated. Euromonitor International's Polishes ... Read More

  • Bleach in Thailand

    ... affordability. This translated into a rise in demand for concentrated bleach formulae, which offer cost savings and efficacy. Some consumers also continued to purchase bleach due to its multipurpose nature, as it can be used ... Read More

  • Laundry Care in Mexico

    ... inflation. Meanwhile, a decline was seen in retail volume terms in 2024. Mexican consumers are looking for a better price-value ratio, thus they increasingly favour concentrated presentations which offer a better performance with a lower ... Read More

  • Polishes in Thailand

    ... strongest unit price rise within home care in 2024. Inflationary pressures continued to limit consumers’ disposable income in 2024, leading consumers to prioritise value and affordability. This translated into private label continuing to see a ... Read More

  • Home Care in Mexico

    ... in its last edition of ENADID (National Survey of Demographic Dynamics), Mexico reported a total of 38.1 million homes in 2023, which was 10% more than in 2018, of which 93% owned a kitchen. Also, ... Read More

  • Laundry Care in Poland

    ... demand despite the rising cost of living seen towards the end of the review period. However, consumers became more price conscious and sought more affordable options in the laundry care category. In this environment, private ... Read More

  • Surface Care in Poland

    ... unique fragrances, which enhance the cleaning experience and help to differentiate products in a competitive market. Euromonitor International's Surface Care in Poland market report offers a comprehensive guide to the size and shape of the ... Read More

  • Air Care in Poland

    ... freshness and comfort are considered particularly appealing. Euromonitor International's Air Care in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest ... Read More

  • Home Care in Slovakia

    ... inflation and price increases in home care in 2024, local consumers remained careful with their spending. Therefore, everyday use home care products were increasingly popular when made available via strong price promotions or offered in ... Read More

  • Home Care in Dominican Republic

    ... in the first round and securing the re-election of President Luis Abinader for another four-year term. Euromonitor International's Home Care in Dominican Republic market report offers a comprehensive guide to the size and shape of ... Read More

  • Home Care in Azerbaijan

    ... down. Also, players supported volume sales by offering frequents promotion and discounts. Euromonitor International's Home Care in Azerbaijan market report offers a comprehensive guide to the size and shape of the market at a national ... Read More

  • Laundry Care in Portugal

    ... a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies ... Read More

  • Air Care in Portugal

    ... supported by manufacturers investing in novel fragrances and rising pet ownership. Euromonitor International's Air Care in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. ... Read More

  • Dishwashing in Slovakia

    ... also enhanced by the perception that they have less of an impact on the environment. In this vein, the possession rate of dishwashers continued to increase steadily, albeit remaining below one third of households at ... Read More

  • Laundry Care in Slovakia

    ... or wait to purchase laundry care products when made available at more advantageous price points. Therefore, as consumers tried to economise and reduce expenditure where possible, they often stockpiled and purchased several packs of their ... Read More

  • Bleach in Slovakia

    ... strong chemical composition and heavy environmental load. Consumers in Slovakia increasingly perceive bleach as old-fashioned and toxic, which results in low demand. In turn, players have shown little interest in investing in new product developments ... Read More

  • Polishes in Slovakia

    ... essential products and they are prone to cut down on usage during times of economic pressure and high prices. Therefore, polishes struggled to attract new consumers while those who used them mostly did so occasionally, ... Read More

  • Toilet Care in Ukraine

    ... Consumers are highly price-sensitive, frequently purchasing products on promotion and readily switching to more affordable alternatives. This behaviour fuels intense price competition, making it difficult for brands to establish long-term... Euromonitor International's Toilet Care in ... Read More

  • Bleach in Turkey

    ... of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers ... Read More

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