Household Products Market Research Reports & Industry Analysis


Household Products Industry Research & Market Reports

  • Toilet Care in Guatemala

    ... material and ingredient costs, which had previously driven up prices. As cost pressures eased, companies sought to attract price-sensitive consumers by offering a variety of promotions and discounts throughout the year. Despite these efforts, toilet ... Read More

  • Surface Care in Guatemala

    ... of pricing across the category. Interestingly, while some product segments experienced slight price increases, subcategories such as all-purpose cleaning wipes, home care disinfectants, and oven cleaners recorded price decreases. Multi-purpose cleaners continued... Euromonitor International's Surface ... Read More

  • Laundry Care in Finland

    ... prevent skin irritation. An example of this is the launch of Softcare Zero Sensitive Laundry Detergent, formulated without fragrances, dyes, or allergens, thus providing a skin-friendly option without compromising on cleaning power. Euromonitor International's Laundry ... Read More

  • Surface Care in the Philippines

    ... pandemic is now over, sales of surface care products have continued to rise. Many households have adopted the practice of regular cleaning as a habit, making sure that they thoroughly disinfect and sanitise their homes. ... Read More

  • Bleach in Kazakhstan

    ... such conditions, consumers are drawn to bleach as an inexpensive and reliable disinfectant. Despite its strong odour, potential toxicity and questionable environmental impact, bleach remains a household staple due to its perceived effectiveness and affordability. ... Read More

  • Dishwashing in Georgia

    ... loyal to established brands, valuing their perceived quality and consistency. On the other hand, a significant portion of consumers prioritises cost savings, showing little brand attachment and instead focusing on securing the best deals available. ... Read More

  • Polishes in Japan

    ... more activities outside the home, and the rise of high-priced products. However, the second player in floor polish in 2024, Rinrei Wax Co Ltd, responded to changing consumer preferences by launching two new products in ... Read More

  • Air Care in Finland

    ... air quality improvement, are becoming a trendy choice in homes, particularly with heightened awareness of indoor air pollution. Consumers are shifting towards these products for healthier, more sustainable air care, viewing them as more versatile ... Read More

  • Surface Care in Finland

    ... on various surfaces, making cleaning routines simpler and more efficient. To meet this demand, brands are expanding their offerings with new product launches featuring a variety of scents, catering to consumers who seek both effectiv... ... Read More

  • Bleach in the Philippines

    ... bleach due to its affordability, whilst some lower-income urban consumers have also returned to using bleach for their cleaning needs due to rising living costs. For a long time, bleach has been known for its ... Read More

  • Air Care in Uzbekistan

    ... Despite this growth, the market remains limited in scope, with a consumer base predominantly concentrated in urban areas, leaving rural regions underdeveloped in terms of demand. Euromonitor International's Air Care in Uzbekistan market report offers ... Read More

  • Home Care in Lebanon

    ... that were seen as non-essential. Within the context of the socioeconomic crisis, this meant that most consumers stuck to the absolute basics. Consumers also shifted to multi-functional products that were see as offering good value ... Read More

  • Home Care in Finland

    ... begins to subside. Consumers felt some financial relief providing a boost to confidence and volume sales of home care, although they continued to seek cost-effective solutions. Euromonitor International's Home Care in Finland market report offers ... Read More

  • Home Care in the Philippines

    ... growth, with no significant differences in growth rates. The industry witnessed a transformative phase in 2024, characterised by players prioritising profits over market share amidst economic pressures. With inflation impacting consumer spending, brands increasingly focused ... Read More

  • Home Care in Uzbekistan

    ... introduction of updated customs tariffs for all imported goods shook the market. This regulatory shift forced all the market players to reassess their supply chains, resulting in a significant spike in prices - particularly those ... Read More

  • Surface Care in Kazakhstan

    ... also evident across regional centres, creating more points of sale and increasing accessibility for consumers. This broader retail footprint is contributing to the rise in surface care sales as products become more readily available to ... Read More

  • Toilet Care in Kazakhstan

    ... in this category was more pronounced in 2023, it has now decelerated, with current price increases aligning more closely with general inflation rates. This moderation in price dynamics reflects a stabilising market environment where cost ... Read More

  • Air Care in Guatemala

    ... Price stabilisation played a key role in this trend, as it made air care products more accessible, contributing to increased volume demand. The growing popularity of air care products further supported this rise in demand. ... Read More

  • Laundry Care in Georgia

    ... recyclable materials, and Frosch offered in recycled packaging. Despite this growing assortment, consumer interest in environmentally friendly laundry products remains limited in the country. A significant proportion of consumers are unwilling to pay a premium ... Read More

  • Polishes in Georgia

    ... volume and value sales of imported polishes, which continue to increase steadily, though overall value sales slowed down somewhat. The widespread availability of polishes across modern retail channels, coupled with the presence of several strong ... Read More

  • Polishes in Finland

    ... has reduced the need for traditional polishes, as these surfaces require little to no special treatment. Additionally, many households are choosing basic cleaning products over specialised polishes, reinforcing the long-term trend of declining... Euromonitor International's ... Read More

  • Laundry Care in the Philippines

    ... 2024, although rates of increase were slower than in the previous year. Within laundry detergents, concentrated powder detergents continued to account for the highest value sales in 2024, whilst this and most other laundry care ... Read More

  • Toilet Care in the Philippines

    ... products on television, as well as their accessible prices, and their well-established reputation. The only other categories with notable sales were rim blocks and in-cistern devices. Most consumers are aware of the importance of maintaining ... Read More

  • Laundry Care in Uzbekistan

    ... and elevated logistics costs. Euromonitor International's Laundry Care in Uzbekistan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data ... Read More

  • Toilet Care in Ecuador

    ... for maintaining toilet hygiene. Moreover, the prevailing economic challenges in Ecuador led consumers to exercise caution in discretionary spending, further constraining the demand for toilet care. Euromonitor International's Toilet Care in Ecuador market report offers ... Read More

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