Household Products Market Research Reports & Industry Analysis


Household Products Industry Research & Market Reports

  • Wipes in Poland

    ... as price rises slowed in the final year of the review period. Nonetheless, demand rose in many categories as consumers increasingly appreciated the daily ease and convenience of wipes. With fast-paced modern lifestyles, more consumers ... Read More

  • Wipes in Slovakia

    ... care purposes. During a period of economic caution, the relatively low price of wipes made them an attractive option for households looking for cost-effective solutions without compromising on hygiene and cleanliness. Euromonitor International's Wipes in ... Read More

  • Wipes in Portugal

    ... consumers seek more affordable options. Meanwhile, the home care wipes and floor cleaning systems market has experienced positive growth in current value terms. However, this growth remains below that of personal wipes. Consumers exhibit a ... Read More

  • Wipes in Sweden

    ... on wipes and switched to more affordable cleaning and hygiene alternatives. Furthermore, some people shifted from brands to private label in their pursuit of value, while sales also shifted towards budget-friendly retail channels, such as ... Read More

  • Wipes in Hungary

    ... or personal purposes. This, while growth was still robust, it was slower than that seen previously throughout the review period. Euromonitor International's Wipes in Hungary report offers a comprehensive guide to the size and shape ... Read More

  • Wipes in Georgia

    ... introduction of new options, including eco-friendly and biodegradable wipes, also attracted more consumers in 2024. Euromonitor International's Wipes in Georgia report offers a comprehensive guide to the size and shape of the market at a ... Read More

  • Wipes in Guatemala

    ... seen new consumers trying wipes for the first time. Baby wipes continued to account for most volume sales, as they are considered essential by parents looking after their babies. In addition, baby wipes are also ... Read More

  • Wipes in Thailand

    ... reflecting the products’ sustained popularity. Baby wipes remained the largest segment within wipes, showing current value growth that outpaced the overall category. General purpose wipes, however, achieved the fastest growth rate, reflecting the expanding usage ... Read More

  • Wipes in New Zealand

    ... had driven unit price increases during 2022 and 2023. Alongside the softening of unit price growth, volume sales have also been impacted by the ongoing cost of living pressures, with interest rates reaching near 20-year ... Read More

  • Wipes in Ireland

    ... plastic-free wipes gained popularity. New regulations and retailer bans on plastic-based wipes, especially by Tesco and Boots, changed the category significantly, with sustainable lines gaining an edge. Euromonitor International's Wipes in Ireland report offers a ... Read More

  • Wipes in Norway

    ... and minimise the time associated with cleaning and hygiene routines. The growing emphasis on convenience, particularly among time-pressed consumers, has been a major factor sustaining demand across all wipes categories. Euromonitor International's Wipes in Norway ... Read More

  • Wipes in Argentina

    ... decrease in consumers' disposable income during the period, limited consumer awareness for some categories, and relatively high unit prices. The steep rise in inflation during the first quarter of 2024 was the primary factor behind ... Read More

  • Wipes in Azerbaijan

    ... further supporting category demand in the year. Wipes is a fairly price-sensitive category inasmuch as many consumers would balk at steep price hikes, especially as products can be swapped for cotton wool and water, for ... Read More

  • Wipes in Greece

    ... that offer better value for money in terms of price per unit. As a result, multipacks are steadily gaining market share, with retailers allocating more shelf space to larger formats. Single packs are becoming increasingly ... Read More

  • Wipes in Egypt

    ... tighter household budgets, many consumers viewed wipes as non-essential and deprioritised their purchase in favour of more critical household necessities. Steep price increases further encouraged consumers to seek more affordable alternatives. However, with currency stabilisation ... Read More

  • Wipes in Peru

    ... using them as an ideal solution for cleaning as well as caring for babies. Brands of nappies/diapers/pants have made notable efforts to boost the penetration of wipes through cross-category promotions. Such offers had a notable ... Read More

  • Wipes in the Czech Republic

    ... pressure cooling off, consumers remained price sensitive as they looked to reduce consumption of non-essential products, which included general purpose wipes. Euromonitor International's Wipes in Czech Republic report offers a comprehensive guide to the size ... Read More

  • Wipes in Saudi Arabia

    ... COVID-19 pandemic has further encouraged consumers to seek out products that support cleanliness, with disinfectant and antibacterial wipes witnessing particularly strong demand. As more people move to urban areas, there is a marked shift towards ... Read More

  • Wipes in Canada

    ... offer, and their alignment with broader wellness trends. However, baby wipes, the largest category within wipes, experienced a 2% decline in value sales. This was due to shifting consumer preferences, concerns over their non-flushability, market ... Read More

  • Wipes in Denmark

    ... of modern households. Euromonitor International's Wipes in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you ... Read More

  • Wipes in Bolivia

    ... abroad, which pushed up retail prices. Baby wipes is the largest category and most dynamic wipes category in Bolivia. Baby wipes sales rose dramatically in the post-pandemic era, as wet wipes were used in more ... Read More

  • Wipes in Romania

    ... significantly drove this strong performance. Euromonitor International's Wipes in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, ... Read More

  • Wipes in Costa Rica

    ... were able to lower their product prices, making them more accessible to consumers. As a result, consumers were able to purchase more at lower prices, which contributed to an increase in volume sales over the ... Read More

  • Wipes in Dominican Republic

    ... babies and parents appreciate the convenience of wipes rather than having to use cottonwool and water. However, baby wipes are also increasingly used for other functions, such as cleaning or even as a way of ... Read More

  • Air Treatment Products in India

    ... intense summer seasons in the country, thereby creating a heightened need for fast cooling solutions. In addition, positive external factors in the form of rising urbanisation and higher disposable incomes experienced by urban households were ... Read More

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