Category: Laundry Care & Detergents
Europe Laundry Care & Detergents
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Home Care in Slovenia
... owners, favour surface care products made from vegan or organic ingredients, such as Green Emotions floor cleaner, which boasts plant-based ingredients suitable for all surfaces. Laundry care brands like Persil responded to this trend by ... Read More
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Home Care in Spain
... impact of Russia's invasion of Ukraine, which forced many consumers to rationalise their expenditure. Another factor that contributed to the decline in volume was a change in washing and cleaning habits, as consumers looked to ... Read More
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Europe Liquid Detergent Market Size, Share & Trends Analysis Report By Nature (Conventional, and Organic), By Application (Laundry, and Dish Washing), By End-use (Residential, and Commercial), By Sales Channel, By Country and Growth Forecast, 2023 - 2030
... - 2030 The Europe Liquid Detergent Market would witness market growth of 5.3% CAGR during the forecast period (2023-2030). In the year 2020, the Europe market's volume surged to 1,432.7 Kilo Tonnes, showcasing a growth ... Read More
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Laundry Care in Spain
... of living, as consumers looked to control their energy bills and make more efficient use of their laundry detergents. As such, there was a decline in the frequency of clothes laundering, which impacted demand accordingly. ... Read More
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Laundry Care in Slovakia
... lower volumes of product per use, in addition to doing fewer but larger loads of washing (to save on energy and water usage, as well as product volumes). In this context, consumers are seeking products ... Read More
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Home Care in Ukraine
... the war and military action. This mass migration has led to a decrease in the population, resulting in reduced home care purchases. In addition, lower incomes among the remaining population, coupled with the suspension of ... Read More
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Laundry Care in Ukraine
... low, it was the fastest in the category, with most segments in decline. Amid challenging economic conditions, Ukrainian consumers gravitated towards more affordable alternatives, with private label options gradually gaining popularity in liquid tablet detergents. ... Read More
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Laundry Care in Poland
... detergent tablets and dryer sheets, although price played a crucial role in consumer decision-making. While concentrated detergents may have a higher upfront cost compared to standard detergents, they often provide consumers with a higher number ... Read More
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Laundry Care in Portugal
... decline in visible promotional activity, which was less frequent and saw less marked discounts than previously. However, consumers trading down to private label products and lower-priced brands in a challenging economic environment prevented a stronger ... Read More
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Home Care in Finland
... in consumer spending, particularly during the summer months when salaries received a generous boost. Despite this positive trend, the higher spending in summer and autumn has not entirely offset the negative impact of the first ... Read More
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Home Care in Bosnia and Herzegovina
... limited due to lower disposable incomes, a situation that is being felt by much of the population in Bosnia and Herzegovina. Most consumers chose to economise in 2023 in a bid to reduce household expenditure. ... Read More
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Home Care in Ireland
... driven by price increases, retail volume sales struggled, as many consumers reduced their purchases. The reduction was most heavily seen in unessential product areas, with deep retail volume declines noted in hand dishwashing, gel air ... Read More
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Laundry Care in the Netherlands
... A growing number of Dutch consumers were concerned to lower their carbon footprints and reduced toxin emissions while also saving money, allowing private label to step in and offer low-cost products that cater to both ... Read More
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Laundry Care in Croatia
... sensitivity among Croatian consumers, and registered slight decline in the year. Demand for eco-friendly washing additives remained strong, although inflationary pressures resulted in more cautious spending and therefore slower growth for premium products. Sales of ... Read More
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Home Care in Latvia
... volume growth benefited from an increased amount of people working from home, with remote and hybrid working leading to more use of home kitchens and bathrooms. As a result, there was an upsurge in demand ... Read More
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Laundry Care in Lithuania
... were still conscious when shopping for laundry care and concentrated on buying basic products they need the most. Buoyed by price inflation, current value sales of laundry care witnessed moderate growth in 2023. Euromonitor International's ... Read More
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Home Care in Sweden
... year. Euromonitor International's Home Care in Sweden market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), ... Read More
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Home Care in Poland
... posed a significant challenge, with cost increases seen across raw materials, packaging, transportation, logistic and operational costs. This led to Euromonitor International's Home Care in Poland market report offers a comprehensive guide to the size ... Read More
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Home Care in Portugal
... were already imposed by major players in the second half of 2022. The private label segment reinforced its position in 2023, following an already strong performance in the previous year. Private label continued to benefit ... Read More
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Home Care in Hungary
... with many focusing on essential, necessary spending. Consumers actively looked for the best deals and discounts, buying larger quantities for cheaper prices or migrating to lower-cost brands or private labels. This led to a retail ... Read More
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Laundry Care in Romania
... saw increases. The decline in the largest categories, fabric softeners and powder detergents, hurt the overall performance. Moreover, the overall performance can be read as a stabilisation of demand following strong growth in the wake ... Read More
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Home Care in Greece
... derive from the rise in energy prices, transport, raw materials, and packaging costs, which was first triggered by the era of the pandemic and associated supply chain disruptions, then further compounded by the event of ... Read More
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Home Care in Lithuania
... such as rising interest rates, which is squeezing household budgets. In this context, many consumers remain very cautious with household spending and continue to seek out promotional deals. Major retailers, such as Maxima, remain committed ... Read More
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Laundry Care in Bosnia and Herzegovina
... of laundry care. Outdated products, such as bar detergents and hand wash detergents continue to face decline in retail volume terms. The underlying decrease in the population is also a key issue for laundry care ... Read More
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Laundry Care in Sweden
... value and seeking cost-effective solutions. The higher retail price points observed in 2023 have led to a reshaping of household purchase patterns. Households are becoming more price-sensitive, actively seeking opportunities to purchase laundry care during ... Read More
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