Category: Laundry Care & Detergents
Europe Laundry Care & Detergents
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Home Care in the Netherlands
... eased leading to lower price increases across home care categories, although many Dutch consumers remain price sensitive. This has led to growth in private label offerings across multiple categories, including dishwashing and home insecticides, as ... Read More
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Home Care in Greece
... categories such as specialised laundry detergents and laundry aids companies started to drop their prices as part of efforts to drive volume growth. In general, prices remained higher versus 2022 but stabilised at lower levels ... Read More
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Home Care in Belgium
... with higher living costs, Belgian consumers reduced their purchases, opting to buy less detergent, dishwashing liquids, and surface cleaners. Another contributing factor is the increasing concentration of cleaning formulas, which require smaller amounts of product ... Read More
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Home Care in Switzerland
... costs, and supply chain disruptions, led prices to remain elevated. Furthermore, VAT increased in 2024, rising to 8.1% from 7.7% in the previous year. Euromonitor International's Home Care in Switzerland market report offers a comprehensive ... Read More
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Home Care in Ireland
... retail current value sales of home care, but this subsided in 2024. Moreover, the latter part of the review period saw daily life normalise as the threat posed by COVID-19 subsided, with some local consumers ... Read More
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Home Care in Italy
... reduction in the the promotional activity across retailing served to push prices up during the final few years of the review period, although prices were more stable in 2024 than in the previous two years ... Read More
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Home Care in the Czech Republic
... subsided significantly, allowing real wages and purchasing power to grow once more. This, coupled with high accumulated savings, positions household consumption as a primary driver of GDP growth for 2024 and 2025. Additionally, exports are ... Read More
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Home Care in Spain
... the inflation index. In some cases, aggressive promotional activities led to slight declines in unit prices. Performance across subcategories varied significantly, with home insecticides, toilet care, and surface care emerging as the stron... Euromonitor International's ... Read More
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Laundry Care in the Netherlands
... strong performance as verified by independent tests and the lower price compared to brands. Private label appeals to a wide consumer base as brand loyalty is relatively low in laundry care. Most consumers just want ... Read More
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Home Care in Denmark
... price increases giving consumers some respite from the steep hikes during 2022 and 2023. Inflationary pressures subsided over 2024 with price growth returning to more normalised rates. That said, average prices in home care remained ... Read More
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Laundry Care in Norway
... needs with new innovations and product developments in 2024. In liquid tablet detergents, A+ Colour Active 4 Caps offers power enzymes for better performance and tough stain removal, whilst keeping colours bright and offering ultra ... Read More
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Laundry Care in Romania
... of raw materials and changes in the supply chains as the main causes behind this growth. This evolution was also a side-effect of the price capping on some food products in the same year. The ... Read More
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Home Care in Hungary
... Major segments such as liquid fabric softeners, concentrated powder detergents, and other detergents lost popularity as consumers prioritised affordability, seeking discounted products or bulk packaging deals. On the plus side... Euromonitor International's Home Care in ... Read More
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Home Care in Norway
... in home care. With many households still suffering cost-of-living pressures and disposable income levels failing to keep pace, consumers had to make cutbacks. Consumer confidence remained weak resulting in strong price sensitivity when buying home ... Read More
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Home Care in Romania
... care and dishwashing in 2023. However, inflation was less of a factor in 2024, despite the country exhibiting one of the highest rates of inflation in the EU. Despite improvements, consumers maintained a cautious approach ... Read More
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Laundry Care in Greece
... regulations and to remain competitive, with the price declines ranging from EUR0.03-EUR0.05 per wash being evidenced across all brands. These price declines had a positive effect on volume sales while it also contributed towards the ... Read More
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Laundry Care in the United Kingdom
... in 2024 was higher than that in 2023, as this category has fully normalised in the post-pandemic world. Liquid tablet detergents, liquid fabric softeners, and concentrated liquid detergents in particular performed well in volume terms ... Read More
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Laundry Care in Spain
... the increasing competitiveness of private labels. Private label players have introduced products offering more washes per package while simultaneously lowering prices and employing aggressive promotional strategies. This combination has made private label liquid detergents highly ... Read More
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Laundry Care in Italy
... an energy rating not lower than class A, with this subsidy increasing to EU200 for families with an annual income of less than EUR25,000. While this benefited sales of home laundry appliances it also had ... Read More
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Laundry Care in Switzerland
... faced negative dynamics, driven by competition from more convenient laundry formats, and the natural maturity of certain product areas. Euromonitor International's Laundry Care in Switzerland market report offers a comprehensive guide to the size and ... Read More
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Home Care in France
... saw an unprecedented surge in demand for products during the pandemic as consumers prioritised cleanliness and hygiene in their living spaces. However, such heightened consumption patterns proved to be temporary, with demand returning to pre-pandemic ... Read More
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Home Care in the United Kingdom
... marking a change in direction, suggesting that this category is stabilising following the post-pandemic declines it experienced. Laundry care, air care, and dishwashing recorded the strongest performances in volume terms in 2024, with demand for ... Read More
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Stain Remover Products Market Size, Share, Trends, Industry Analysis Report: By Type (Hand Sanitizer, Detergent, and Washing Powder), Product Type, Application, Distribution Channel, and Region (North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa) – Market Forecast, 2025–2034
... East & Africa) – Market Forecast, 2025–2034 The stain remover products market size is expected to reach USD 37.84 billion by 2034, according to a new study by Polaris Market Research. The report “Stain Remover ... Read More
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Washing and Cleaning in Germany: ISIC 9301
... Washing and Cleaning: ISIC 9301 market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers ... Read More
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Soap & Detergent Manufacturing in the UK - Industry Market Research Report
... and sustainable soaps to the market with many soap producers bringing increasingly popular bar soaps back to circulation. Revenue is forecast to grow at a compound annual rate of 7.1% over the five years through ... Read More
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