Category: Food & Beverage
Kenya Food & Beverage
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Soft Drinks in Kenya
... due to the spike in inflation fuelled by the global recovery from the pandemic and the fallout of Russia’s invasion of Ukraine. As the cost of living soared and purchasing power fell, most people became ... Read More
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Energy Drinks in Kenya
... purchasing power amidst persistently high inflation. Nonetheless, retail demand remained healthy overall, with appreciation for the stimulant effect of these products increasing as consumer lifestyles became busier due to economic development, rising urbanisation and the ... Read More
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Concentrates in Kenya
... the aftermath of COVID-19. Similarly, as the pace of life accelerated with the easing of the pandemic, the category faced increased competition from more convenient ready-to-drink alternatives, especially juice. The downturn also reflected the fact ... Read More
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Carbonates in Kenya
... continued to underpin the positive development of the category. In particular, it profited from the fact that people under 30 years old now make up the vast majority of the population, as young adults and ... Read More
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Bottled Water in Kenya
... as people spent less time at home. The downturn was also attributable to steep price increases and falling purchasing power as recent tax hikes and inflationary pressures continued to bite. The latter trends made many ... Read More
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Juice in Kenya
... by increasing maturity, but mainly attributable to rising prices and falling purchasing power among consumers as Kenya continued to experience high inflation due to factors related to the global recovery from the pandemic and Russia’s ... Read More
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Other Hot Drinks in Kenya
... population, the enduring indulgence appeal of such products and their increasing use as ingredients for baking ensured demand remained buoyant. Additionally, the aggressive promotion of leading brands helped to maintain consumer interest in the category. ... Read More
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Coffee in Kenya
... the retail and foodservice levels. These results were underpinned by favourable socioeconomic conditions. Most notably, the number of people who could afford to regularly buy coffee continued to grow steadily in line with the gradual ... Read More
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Hot Drinks in Kenya
... by far the largest of the three main categories, though coffee and other hot drinks also saw off- and on-trade volume sales increase. Along with population growth and traditional consumption habits, favourable socioeconomic trends supported ... Read More
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Tea in Kenya
... mainly reflective of increasing appreciation for the greater convenience of tea bags. Indeed, this attribute became even more appealing as the pace of life in the country picked up with the return to pre-pandemic routines. ... Read More
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Baked Goods in Kenya
... of the ongoing Ukraine-Russia war. Considering Russia and Ukraine's significant role as exporters of over a quarter of the world's wheat, the war has inevitably led to increased costs globally for baked goods. The war ... Read More
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Breakfast Cereals in Kenya
... to heightened inflation globally. This, coupled with a severe drought in Kenya, has impacted food security and livelihoods. Given that Russia and Ukraine are major exporters of wheat, the war has caused substantial cost increases ... Read More
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Processed Meat, Seafood and Alternatives To Meat in Kenya
... inflation. While the overall category is seeing an increase in current value sales and volume sales in 2023, volume sales are not as high as anticipated. This is attributed not only to inflationary pressures but ... Read More
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Staple Foods in Kenya
... essential grocery items while curtailing impulse buys and non-essential purchases. The country's prolonged drought has exacerbated this situation, contributing further to the escalating food prices. Bread, a fundamental staple, has experienced notable unit price increases, ... Read More
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Processed Fruit and Vegetables in Kenya
... tomatoes, as shortages in fresh produce persist. Further, the global energy crisis triggered by the war in Ukraine is contributing to high inflation, which, alongside the drought in Kenya, is impacting food security and livelihoods. ... Read More
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Rice, Pasta and Noodles in Kenya
... category overall is witnessing double-digit current value growth. Rice, as the largest product by volume sales, is benefitting from the steep price increase in maize meal, a primary ingredient for ugali - a staple local ... Read More
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Edible Oils in Kenya
... government's imposition of a 25% import tariff on edible oils. This policy move has had a cascading effect, forcing consumers to grapple with elevated prices. As a result, the year 2023 has seen a noticeable ... Read More
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Sauces, Dips and Condiments in Kenya
... price increases. One noteworthy brand in this segment is Knorr, which continues to enjoy popularity among consumers. However, Kenafric Industries' Oyo has been gaining momentum, primarily due to its competitive pricing. Oyo's affordability factor has ... Read More
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Cooking Ingredients and Meals in Kenya
... while cutting back on impulse or non-essential purchases. For example, the cost of edible oils remains high due to a substantial increase in 2022. Prices are unlikely to decrease, as the Kenyan government has imposed ... Read More
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Meals and Soups in Kenya
... the outbreak of COVID-19. However, there is an overall perception in the country that soup is to be eaten when one is sick and cannot consume solid foods. As such, the trend for soup consumption ... Read More
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Sweet Spreads in Kenya
... to imported products. These homegrown brands have forged strong connections with consumers, offering them not only a taste of local flavour also cost-effective choices, which are particularly appealing in a market where affordability is a ... Read More
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Kenya Beverages Consumption Trends and Forecasts Tracker, Q2 2023
... latest industry performance and developments on a quarterly basis, covering - Top line consumption volumes for Q2-2023 vs Q2-2022, moving annual totals (MAT), full year 2022 provisional data and 2023 forecasts for all beverage categories. ... Read More
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Kenya Beer and Cider Market Overview by Category, Price Dynamics, Brand and Flavour, Distribution and Packaging, 2023
... the report contains introduction, category and segment insights, company and brand insights, channel insights, packaging insights, and appendix sections. Key insights and drivers behind the Beer and Cider market performance Reasons to Buy Gain an ... Read More
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Other Dairy in Kenya
... increasing sales of cream, which continues to be the only product within other dairy that generates any significant sales. Euromonitor International's Other Dairy in Kenya report offers in-depth knowledge of the market at a national ... Read More
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Drinking Milk Products in Kenya
... addition, a near ban on imports from Uganda has also pushed prices up. There are several reasons for the reduction in imports. The Kenyan government is looking to reduce imports in order to protect the ... Read More
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