Category: Food & Beverage
Kenya Food & Beverage
-
Kenya Sugar Confectionery
... confectionery makes it accessible across various income levels, further contributing to growth. As a result, manufacturers are strategically expanding their product portfolios to cater to diverse consumer preferences and capitalise on this growing demand. Euromonitor ... Read More
-
Kenya Gum
... its widespread availability in major retail channels across the country. The leading brand, Big Gum, has seen significant market share growth driven by demand from younger demographics, particularly Gen Z and millennials. Euromonitor International's Gum ... Read More
-
Kenya Ice Cream
... purchasing behaviour, with consumers gravitating towards budget-friendly options and smaller pack sizes. Recognising this trend, manufacturers are adjusting their pricing strategies and introducing promotional campaigns to maintain affordability and retain market share. For instance, Alpha... ... Read More
-
Kenya Savoury Snacks
... affordability. Kenyans are becoming increasingly price-conscious, opting for smaller pack sizes and budget-friendly brands. This shift in purchasing behaviour is prompting manufacturers to adapt their strategies. Smaller pack options from established brands like Tropical Heat ... Read More
-
Kenya Chocolate Confectionery
... in stagnant sales volume growth within the category. Euromonitor International's Chocolate Confectionery in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to ... Read More
-
Kenya Wine
... turn is a result of concerted efforts by local wine manufacturers and importers to educate their clientele. Through extensive brand activations, consumers are learning about the diversity of wine products and how to pair them ... Read More
-
Kenya Cider/Perry
... Cider, Hunter’s Gold from Kenya Wine Agencies Ltd (KWAL) and Tusker Cider from East African Breweries have quickly gained traction, particularly among urban women. The diverse range of flavours in ciders caters to varied consumer ... Read More
-
Kenya Rtds
... etc. E-commerce has emerged as the fastest-growing distribution channel for RTDs. The increasing popularity of online platforms is driven by the convenience and efficiency they offer compared to in-store shopping. This trend is aligned with ... Read More
-
Kenya Beer
... consumers cutting back on consumption and shifting to cheaper alternatives due to the high price of beer. Spirits have gained popularity as they are considered more affordable and deliver greater value for money compared to ... Read More
-
Kenya Alcoholic Drinks
... market, offering consumers a cost-effective option for their alcohol preferences in the wake of inflation. On the flipside, the beer category is grappling with challenges, marked by poor performance primarily attributed to its comparatively higher ... Read More
-
Kenya Spirits
... spirits has been instrumental in fostering the consumption of these products. Top-tier international brands such as Johnnie Walker, Richot, Baileys, and Gilbeys have sustained a robust brand presence and exemplary distribution networks within the market. ... Read More
-
Soft Drinks in Kenya
... due to the spike in inflation fuelled by the global recovery from the pandemic and the fallout of Russia’s invasion of Ukraine. As the cost of living soared and purchasing power fell, most people became ... Read More
-
Energy Drinks in Kenya
... purchasing power amidst persistently high inflation. Nonetheless, retail demand remained healthy overall, with appreciation for the stimulant effect of these products increasing as consumer lifestyles became busier due to economic development, rising urbanisation and the ... Read More
-
Concentrates in Kenya
... the aftermath of COVID-19. Similarly, as the pace of life accelerated with the easing of the pandemic, the category faced increased competition from more convenient ready-to-drink alternatives, especially juice. The downturn also reflected the fact ... Read More
-
Carbonates in Kenya
... continued to underpin the positive development of the category. In particular, it profited from the fact that people under 30 years old now make up the vast majority of the population, as young adults and ... Read More
-
Bottled Water in Kenya
... as people spent less time at home. The downturn was also attributable to steep price increases and falling purchasing power as recent tax hikes and inflationary pressures continued to bite. The latter trends made many ... Read More
-
Juice in Kenya
... by increasing maturity, but mainly attributable to rising prices and falling purchasing power among consumers as Kenya continued to experience high inflation due to factors related to the global recovery from the pandemic and Russia’s ... Read More
-
Other Hot Drinks in Kenya
... population, the enduring indulgence appeal of such products and their increasing use as ingredients for baking ensured demand remained buoyant. Additionally, the aggressive promotion of leading brands helped to maintain consumer interest in the category. ... Read More
-
Coffee in Kenya
... the retail and foodservice levels. These results were underpinned by favourable socioeconomic conditions. Most notably, the number of people who could afford to regularly buy coffee continued to grow steadily in line with the gradual ... Read More
-
Hot Drinks in Kenya
... by far the largest of the three main categories, though coffee and other hot drinks also saw off- and on-trade volume sales increase. Along with population growth and traditional consumption habits, favourable socioeconomic trends supported ... Read More
-
Tea in Kenya
... mainly reflective of increasing appreciation for the greater convenience of tea bags. Indeed, this attribute became even more appealing as the pace of life in the country picked up with the return to pre-pandemic routines. ... Read More
-
Baked Goods in Kenya
... of the ongoing Ukraine-Russia war. Considering Russia and Ukraine's significant role as exporters of over a quarter of the world's wheat, the war has inevitably led to increased costs globally for baked goods. The war ... Read More
-
Breakfast Cereals in Kenya
... to heightened inflation globally. This, coupled with a severe drought in Kenya, has impacted food security and livelihoods. Given that Russia and Ukraine are major exporters of wheat, the war has caused substantial cost increases ... Read More
-
Processed Meat, Seafood and Alternatives To Meat in Kenya
... inflation. While the overall category is seeing an increase in current value sales and volume sales in 2023, volume sales are not as high as anticipated. This is attributed not only to inflationary pressures but ... Read More
-
Staple Foods in Kenya
... essential grocery items while curtailing impulse buys and non-essential purchases. The country's prolonged drought has exacerbated this situation, contributing further to the escalating food prices. Bread, a fundamental staple, has experienced notable unit price increases, ... Read More
Research Assistance
