Category: Food
Kenya Food
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Sports Nutrition in Kenya
... increasingly acknowledging the importance of a healthy lifestyle and physical fitness. In 2024, women are taking a greater interest in fitness, health, and nutrition and looking for products to support balanced diets and active lifestyles. ... Read More
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Weight Management and Wellbeing in Kenya
... illegal drugs, often sold online or through informal networks, pose serious health risks as they are unregulated and may contain harmful substances. Medical experts warn that the use of such drugs can lead to severe ... Read More
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Kenya Yoghurt and Sour Milk Products
... growth for the dominant category, yoghurt, and a rebound for sour milk products. Faster growth is subdued by ongoing price increases. Consumers are very sensitive to price changes, which makes them shift towards more affordable ... Read More
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Kenya Other Dairy
... base, although cream remains the category within other dairy to register significant retail, or foodservice, sales. Consumers in Kenya are highly price-sensitive, and this severely hampers the potential of dairy products like cooking cream and ... Read More
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Kenya Cheese
... This is driving consumers towards more affordable alternatives to cheese, especially amidst a high cost-of-living and inflation rate. This shift is also reflected in their purchasing decisions within cheese, with a preference for budget-friendly over ... Read More
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Kenya Baby Food
... still high inflation and a strong rise in the average retail current unit price. While the birth rate is on a gradual downward trajectory, it is set to be largely stable in 2024. The category ... Read More
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Kenya Butter and Spreads
... for cooking fats, but continue to fall strongly for butter. Kenyan consumers remain price-sensitive and tend to opt for cooking fats and margarine and spreads or alternatives instead. In addition, severe drought conditions have hampered ... Read More
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Kenya Dairy Products and Alternatives
... increase prices of final products to maintain profitability, which impacts negatively on consumers’ purchasing power. To mitigate this challenge, companies are adopting new technologies to reduce production costs, broaden revenue sources and improve resource utilisation. ... Read More
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Kenya Potato Processing Market
... of 2024 to 2034. Kenya Potato Processing Market, By Category (Inorganic and Organic), Product Type (Frozen, Ambient, and Dehydrated), Shape (Dices, Round, Tater Drums, Shreds, and Others), Packaging (Pouches, Cardboard Boxes, Cans and Others), By ... Read More
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Kenya Sweet Biscuits, Snack Bars and Fruit Snacks
... focus on health. Euromonitor International's Sweet Biscuits, Snack Bars and Fruit Snacks in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to ... Read More
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Kenya Snacks
... prompting industry players to adjust their pricing strategies to ensure profitability. Consumers are demonstrating a growing health consciousness, actively seeking out options with lower sugar content. This shift in preferences has spurred demand for healthier... ... Read More
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Kenya Sugar Confectionery
... confectionery makes it accessible across various income levels, further contributing to growth. As a result, manufacturers are strategically expanding their product portfolios to cater to diverse consumer preferences and capitalise on this growing demand. Euromonitor ... Read More
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Kenya Gum
... its widespread availability in major retail channels across the country. The leading brand, Big Gum, has seen significant market share growth driven by demand from younger demographics, particularly Gen Z and millennials. Euromonitor International's Gum ... Read More
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Kenya Ice Cream
... purchasing behaviour, with consumers gravitating towards budget-friendly options and smaller pack sizes. Recognising this trend, manufacturers are adjusting their pricing strategies and introducing promotional campaigns to maintain affordability and retain market share. For instance, Alpha... ... Read More
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Kenya Savoury Snacks
... affordability. Kenyans are becoming increasingly price-conscious, opting for smaller pack sizes and budget-friendly brands. This shift in purchasing behaviour is prompting manufacturers to adapt their strategies. Smaller pack options from established brands like Tropical Heat ... Read More
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Kenya Chocolate Confectionery
... in stagnant sales volume growth within the category. Euromonitor International's Chocolate Confectionery in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to ... Read More
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Kenya Beverages Consumption Trends and Forecasts Tracker, Q1 2024 (Dairy and Soy Drinks, Alcoholic Drinks, Soft Drinks and Hot Drinks)
... alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering- Top line consumption volumes for Q1-2024 vs Q1-2023, moving annual totals (MAT), full year ... Read More
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Baked Goods in Kenya
... of the ongoing Ukraine-Russia war. Considering Russia and Ukraine's significant role as exporters of over a quarter of the world's wheat, the war has inevitably led to increased costs globally for baked goods. The war ... Read More
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Breakfast Cereals in Kenya
... to heightened inflation globally. This, coupled with a severe drought in Kenya, has impacted food security and livelihoods. Given that Russia and Ukraine are major exporters of wheat, the war has caused substantial cost increases ... Read More
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Processed Meat, Seafood and Alternatives To Meat in Kenya
... inflation. While the overall category is seeing an increase in current value sales and volume sales in 2023, volume sales are not as high as anticipated. This is attributed not only to inflationary pressures but ... Read More
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Staple Foods in Kenya
... essential grocery items while curtailing impulse buys and non-essential purchases. The country's prolonged drought has exacerbated this situation, contributing further to the escalating food prices. Bread, a fundamental staple, has experienced notable unit price increases, ... Read More
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Rice, Pasta and Noodles in Kenya
... category overall is witnessing double-digit current value growth. Rice, as the largest product by volume sales, is benefitting from the steep price increase in maize meal, a primary ingredient for ugali - a staple local ... Read More
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Processed Fruit and Vegetables in Kenya
... tomatoes, as shortages in fresh produce persist. Further, the global energy crisis triggered by the war in Ukraine is contributing to high inflation, which, alongside the drought in Kenya, is impacting food security and livelihoods. ... Read More
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Edible Oils in Kenya
... government's imposition of a 25% import tariff on edible oils. This policy move has had a cascading effect, forcing consumers to grapple with elevated prices. As a result, the year 2023 has seen a noticeable ... Read More
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Sauces, Dips and Condiments in Kenya
... price increases. One noteworthy brand in this segment is Knorr, which continues to enjoy popularity among consumers. However, Kenafric Industries' Oyo has been gaining momentum, primarily due to its competitive pricing. Oyo's affordability factor has ... Read More
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