Category: Food & Beverage
Kenya Food & Beverage
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Sports Nutrition in Kenya
... increasingly acknowledging the importance of a healthy lifestyle and physical fitness. In 2024, women are taking a greater interest in fitness, health, and nutrition and looking for products to support balanced diets and active lifestyles. ... Read More
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Weight Management and Wellbeing in Kenya
... illegal drugs, often sold online or through informal networks, pose serious health risks as they are unregulated and may contain harmful substances. Medical experts warn that the use of such drugs can lead to severe ... Read More
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Kenya Beer & Cider Market Databook 2024
... brand insights, channel insights, packaging insights, and appendix sections. Key insights and drivers behind the Beer and Cider market performance Reasons to Buy Gain an in-depth understanding of the dynamics and structure of the Kenyan ... Read More
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Kenya Yoghurt and Sour Milk Products
... growth for the dominant category, yoghurt, and a rebound for sour milk products. Faster growth is subdued by ongoing price increases. Consumers are very sensitive to price changes, which makes them shift towards more affordable ... Read More
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Kenya Other Dairy
... base, although cream remains the category within other dairy to register significant retail, or foodservice, sales. Consumers in Kenya are highly price-sensitive, and this severely hampers the potential of dairy products like cooking cream and ... Read More
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Kenya Cheese
... This is driving consumers towards more affordable alternatives to cheese, especially amidst a high cost-of-living and inflation rate. This shift is also reflected in their purchasing decisions within cheese, with a preference for budget-friendly over ... Read More
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Kenya Baby Food
... still high inflation and a strong rise in the average retail current unit price. While the birth rate is on a gradual downward trajectory, it is set to be largely stable in 2024. The category ... Read More
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Kenya Butter and Spreads
... for cooking fats, but continue to fall strongly for butter. Kenyan consumers remain price-sensitive and tend to opt for cooking fats and margarine and spreads or alternatives instead. In addition, severe drought conditions have hampered ... Read More
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Kenya Drinking Milk Products
... a decline in milk consumption between January and June 2023. High sugar costs, reaching over KES500.00 per 2kg pack, led households to tighten budgets, impacting overall consumption habits. The reduced milk intake mirrors the economic ... Read More
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Kenya Dairy Products and Alternatives
... increase prices of final products to maintain profitability, which impacts negatively on consumers’ purchasing power. To mitigate this challenge, companies are adopting new technologies to reduce production costs, broaden revenue sources and improve resource utilisation. ... Read More
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Kenya Potato Processing Market
... of 2024 to 2034. Kenya Potato Processing Market, By Category (Inorganic and Organic), Product Type (Frozen, Ambient, and Dehydrated), Shape (Dices, Round, Tater Drums, Shreds, and Others), Packaging (Pouches, Cardboard Boxes, Cans and Others), By ... Read More
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Kenya Sweet Biscuits, Snack Bars and Fruit Snacks
... focus on health. Euromonitor International's Sweet Biscuits, Snack Bars and Fruit Snacks in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to ... Read More
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Kenya Snacks
... prompting industry players to adjust their pricing strategies to ensure profitability. Consumers are demonstrating a growing health consciousness, actively seeking out options with lower sugar content. This shift in preferences has spurred demand for healthier... ... Read More
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Kenya Sugar Confectionery
... confectionery makes it accessible across various income levels, further contributing to growth. As a result, manufacturers are strategically expanding their product portfolios to cater to diverse consumer preferences and capitalise on this growing demand. Euromonitor ... Read More
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Kenya Gum
... its widespread availability in major retail channels across the country. The leading brand, Big Gum, has seen significant market share growth driven by demand from younger demographics, particularly Gen Z and millennials. Euromonitor International's Gum ... Read More
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Kenya Ice Cream
... purchasing behaviour, with consumers gravitating towards budget-friendly options and smaller pack sizes. Recognising this trend, manufacturers are adjusting their pricing strategies and introducing promotional campaigns to maintain affordability and retain market share. For instance, Alpha... ... Read More
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Kenya Savoury Snacks
... affordability. Kenyans are becoming increasingly price-conscious, opting for smaller pack sizes and budget-friendly brands. This shift in purchasing behaviour is prompting manufacturers to adapt their strategies. Smaller pack options from established brands like Tropical Heat ... Read More
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Kenya Chocolate Confectionery
... in stagnant sales volume growth within the category. Euromonitor International's Chocolate Confectionery in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to ... Read More
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Kenya Wine
... turn is a result of concerted efforts by local wine manufacturers and importers to educate their clientele. Through extensive brand activations, consumers are learning about the diversity of wine products and how to pair them ... Read More
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Kenya Cider/Perry
... Cider, Hunter’s Gold from Kenya Wine Agencies Ltd (KWAL) and Tusker Cider from East African Breweries have quickly gained traction, particularly among urban women. The diverse range of flavours in ciders caters to varied consumer ... Read More
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Kenya Rtds
... etc. E-commerce has emerged as the fastest-growing distribution channel for RTDs. The increasing popularity of online platforms is driven by the convenience and efficiency they offer compared to in-store shopping. This trend is aligned with ... Read More
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Kenya Beer
... consumers cutting back on consumption and shifting to cheaper alternatives due to the high price of beer. Spirits have gained popularity as they are considered more affordable and deliver greater value for money compared to ... Read More
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Kenya Alcoholic Drinks
... market, offering consumers a cost-effective option for their alcohol preferences in the wake of inflation. On the flipside, the beer category is grappling with challenges, marked by poor performance primarily attributed to its comparatively higher ... Read More
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Kenya Spirits
... spirits has been instrumental in fostering the consumption of these products. Top-tier international brands such as Johnnie Walker, Richot, Baileys, and Gilbeys have sustained a robust brand presence and exemplary distribution networks within the market. ... Read More
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Kenya Beverages Consumption Trends and Forecasts Tracker, Q1 2024 (Dairy and Soy Drinks, Alcoholic Drinks, Soft Drinks and Hot Drinks)
... alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering- Top line consumption volumes for Q1-2024 vs Q1-2023, moving annual totals (MAT), full year ... Read More
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