Category: Food & Beverage
Kenya Food & Beverage
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Concentrates in Kenya
... to be price sensitive after several years of price hikes. As a result, consumers purchased smaller sizes, as they looked to reduce their financial outlay. The product area also continued to be dominated by liquid ... Read More
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Juice in Kenya
... sizes, in order to reduce the financial outlay. Many brands had to raise prices by 5-15% to cover higher costs for raw materials and packaging. This also led to private label gaining some traction among ... Read More
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Bottled Water in Kenya
... country, and this continued to support volume sales. As such, still bottled accounted for most volume sales and also registered the highest volume growth, as it is used for several functions, including washing food, as ... Read More
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Energy Drinks in Kenya
... also benefitting from people leading busy lifestyles, who need a quick pick-me-up. Also, while still niche, there is a growing preference for energy drinks with reduced sugar content or natural sweeteners, as well as those ... Read More
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Carbonates in Kenya
... reduce the financial outlay. There was also a degree of trading down to cheaper options. Brands mitigated this by offering discounts and promotions. Euromonitor International's Carbonates in Kenya report offers a comprehensive guide to the ... Read More
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Soft Drinks in Kenya
... a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing ... Read More
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Other Hot Drinks in Kenya
... continued to account for most value and volume sales, but chocolate-based flavoured powder drinks registered higher value and volume growth. The overall muted volume growth is due to growing concern about the high sugar content ... Read More
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Hot Drinks in Kenya
... Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It ... Read More
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Tea in Kenya
... the highest volume growth among all teas. However, there is growing demand for other types of teas, including Rooibos (other tea), as well as green and herbal tea, and these registered higher value growth than ... Read More
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Coffee in Kenya
... and volume sales and also registered the highest current value and volume growth. Its popularity is mainly due to its low cost and convenience and in addition many consumers are unable to afford coffee machines ... Read More
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Meals and Soups in Kenya
... are even switching brands or stores in order to save money. This price sensitivity has resulted in rising demand for smaller pack sizes and more affordable product options in the year. Euromonitor International's Meals and ... Read More
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Sauces, Dips and Condiments in Kenya
... sizes. Sauces from brands like Zesta (Trufoods Ltd) and Peptang (Premier Foods Plc), for instance, are now available in sachets, which are more affordable to consumers seeking value for money. Euromonitor International's Sauces, Dips and ... Read More
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Sweet Spreads in Kenya
... instance, products like DairyLand chocolate spread and Blueband Choco are now available in smaller pack sizes, making them more affordable for consumers amid inflation. Euromonitor International's Sweet Spreads in Kenya report offers in-depth knowledge of ... Read More
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Edible Oils in Kenya
... in the year. To manage these price increases and maintain consumer demand, companies are offering smaller pack sizes to make products more affordable. In addition, some brands like Avena have introduced promotional offers, such as ... Read More
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Cooking Ingredients and Meals in Kenya
... import taxes have resulted in a rise in final product prices in the year. Trufoods Ltd reported a 6% price increase, driven by higher raw material and transport costs, as well as currency fluctuations??. Unilever, ... Read More
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Kenya Beverages Consumption Trends and Forecasts Tracker, Q3 2024 (Dairy and Soy Drinks, Alcoholic Drinks, Soft Drinks and Hot Drinks)
... alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis. Scope Top line consumption volumes for Q3-2024 vs Q3-2023, moving annual totals (MAT), full year ... Read More
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Breakfast Cereals in Kenya
... companies such as Weetabix East Africa Ltd have introduced modest price adjustments and optimised production processes. The company has also recently introduced a promotion called Fyatuka na Weetabix as part of a strategy to boost ... Read More
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Baked Goods in Kenya
... bread prices in the year, prompting consumers to look for more affordable options, including smaller pack sizes and more basic bread varieties. Mill Bakers, for instance, has seen a rise in sales of its smaller ... Read More
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Processed Meat, Seafood and Alternatives To Meat in Kenya
... seafood and alternatives to meat. In response, consumers, who are highly price-sensitive in this category, are increasingly opting for more affordable smaller pack sizes or switching to less expensive alternatives such as fresh meat and ... Read More
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Processed Fruit and Vegetables in Kenya
... the nutritional value in frozen vegetables make them appealing to a wide range of consumers, from urban households to restaurants. Euromonitor International's Processed Fruit and Vegetables in Kenya report offers in-depth knowledge of the market ... Read More
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Staple Foods in Kenya
... driven up production costs. Njoro Canning Factory Ltd , owner of Golden Valley, reported a price increase of around 7% due to drought conditions, which have affected pea production, whilst Weetabix East Africa Ltd noted ... Read More
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Rice, Pasta and Noodles in Kenya
... and transportation. Companies have responded by introducing more affordable options and smaller pack sizes. Small local grocers typically offer smaller pack sizes, enhancing affordability, whilst supermarkets cater to bulk buyers with larger pack sizes. Supermarkets ... Read More
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The Grocery Retail Market in Kenya to 2028
... the modern, traditional and pharmacy channels, key supermarket retailers by estimated sales and market share. Key Questions Answered Who are the leading supermarket chains in Kenya and what is their market share? What is the ... Read More
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Sports Nutrition in Kenya
... increasingly acknowledging the importance of a healthy lifestyle and physical fitness. In 2024, women are taking a greater interest in fitness, health, and nutrition and looking for products to support balanced diets and active lifestyles. ... Read More
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Weight Management and Wellbeing in Kenya
... illegal drugs, often sold online or through informal networks, pose serious health risks as they are unregulated and may contain harmful substances. Medical experts warn that the use of such drugs can lead to severe ... Read More
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