Category: Food & Beverage
Kenya Food & Beverage
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Meals and Soups in Kenya
... are even switching brands or stores in order to save money. This price sensitivity has resulted in rising demand for smaller pack sizes and more affordable product options in the year. Euromonitor International's Meals and ... Read More
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Sauces, Dips and Condiments in Kenya
... sizes. Sauces from brands like Zesta (Trufoods Ltd) and Peptang (Premier Foods Plc), for instance, are now available in sachets, which are more affordable to consumers seeking value for money. Euromonitor International's Sauces, Dips and ... Read More
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Sweet Spreads in Kenya
... instance, products like DairyLand chocolate spread and Blueband Choco are now available in smaller pack sizes, making them more affordable for consumers amid inflation. Euromonitor International's Sweet Spreads in Kenya report offers in-depth knowledge of ... Read More
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Cooking Ingredients and Meals in Kenya
... import taxes have resulted in a rise in final product prices in the year. Trufoods Ltd reported a 6% price increase, driven by higher raw material and transport costs, as well as currency fluctuations??. Unilever, ... Read More
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Edible Oils in Kenya
... in the year. To manage these price increases and maintain consumer demand, companies are offering smaller pack sizes to make products more affordable. In addition, some brands like Avena have introduced promotional offers, such as ... Read More
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Breakfast Cereals in Kenya
... companies such as Weetabix East Africa Ltd have introduced modest price adjustments and optimised production processes. The company has also recently introduced a promotion called Fyatuka na Weetabix as part of a strategy to boost ... Read More
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Baked Goods in Kenya
... bread prices in the year, prompting consumers to look for more affordable options, including smaller pack sizes and more basic bread varieties. Mill Bakers, for instance, has seen a rise in sales of its smaller ... Read More
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Processed Meat, Seafood and Alternatives To Meat in Kenya
... seafood and alternatives to meat. In response, consumers, who are highly price-sensitive in this category, are increasingly opting for more affordable smaller pack sizes or switching to less expensive alternatives such as fresh meat and ... Read More
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Processed Fruit and Vegetables in Kenya
... the nutritional value in frozen vegetables make them appealing to a wide range of consumers, from urban households to restaurants. Euromonitor International's Processed Fruit and Vegetables in Kenya report offers in-depth knowledge of the market ... Read More
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Rice, Pasta and Noodles in Kenya
... and transportation. Companies have responded by introducing more affordable options and smaller pack sizes. Small local grocers typically offer smaller pack sizes, enhancing affordability, whilst supermarkets cater to bulk buyers with larger pack sizes. Supermarkets ... Read More
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Staple Foods in Kenya
... driven up production costs. Njoro Canning Factory Ltd , owner of Golden Valley, reported a price increase of around 7% due to drought conditions, which have affected pea production, whilst Weetabix East Africa Ltd noted ... Read More
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Sports Nutrition in Kenya
... increasingly acknowledging the importance of a healthy lifestyle and physical fitness. In 2024, women are taking a greater interest in fitness, health, and nutrition and looking for products to support balanced diets and active lifestyles. ... Read More
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Weight Management and Wellbeing in Kenya
... illegal drugs, often sold online or through informal networks, pose serious health risks as they are unregulated and may contain harmful substances. Medical experts warn that the use of such drugs can lead to severe ... Read More
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Kenya Beer & Cider Market Databook 2024
... brand insights, channel insights, packaging insights, and appendix sections. Key insights and drivers behind the Beer and Cider market performance Reasons to Buy Gain an in-depth understanding of the dynamics and structure of the Kenyan ... Read More
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Kenya Yoghurt and Sour Milk Products
... growth for the dominant category, yoghurt, and a rebound for sour milk products. Faster growth is subdued by ongoing price increases. Consumers are very sensitive to price changes, which makes them shift towards more affordable ... Read More
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Kenya Other Dairy
... base, although cream remains the category within other dairy to register significant retail, or foodservice, sales. Consumers in Kenya are highly price-sensitive, and this severely hampers the potential of dairy products like cooking cream and ... Read More
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Kenya Cheese
... This is driving consumers towards more affordable alternatives to cheese, especially amidst a high cost-of-living and inflation rate. This shift is also reflected in their purchasing decisions within cheese, with a preference for budget-friendly over ... Read More
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Kenya Baby Food
... still high inflation and a strong rise in the average retail current unit price. While the birth rate is on a gradual downward trajectory, it is set to be largely stable in 2024. The category ... Read More
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Kenya Butter and Spreads
... for cooking fats, but continue to fall strongly for butter. Kenyan consumers remain price-sensitive and tend to opt for cooking fats and margarine and spreads or alternatives instead. In addition, severe drought conditions have hampered ... Read More
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Kenya Drinking Milk Products
... a decline in milk consumption between January and June 2023. High sugar costs, reaching over KES500.00 per 2kg pack, led households to tighten budgets, impacting overall consumption habits. The reduced milk intake mirrors the economic ... Read More
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Kenya Dairy Products and Alternatives
... increase prices of final products to maintain profitability, which impacts negatively on consumers’ purchasing power. To mitigate this challenge, companies are adopting new technologies to reduce production costs, broaden revenue sources and improve resource utilisation. ... Read More
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Kenya Beverages Consumption Trends and Forecasts Tracker, Q2 2024 (Dairy and Soy Drinks, Alcoholic Drinks, Soft Drinks and Hot Drinks)
... alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis. Scope Top line consumption volumes for Q2-2024 vs Q2-2023, moving annual totals (MAT), full year ... Read More
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Kenya Potato Processing Market
... of 2024 to 2034. Kenya Potato Processing Market, By Category (Inorganic and Organic), Product Type (Frozen, Ambient, and Dehydrated), Shape (Dices, Round, Tater Drums, Shreds, and Others), Packaging (Pouches, Cardboard Boxes, Cans and Others), By ... Read More
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Kenya Sweet Biscuits, Snack Bars and Fruit Snacks
... focus on health. Euromonitor International's Sweet Biscuits, Snack Bars and Fruit Snacks in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to ... Read More
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Kenya Snacks
... prompting industry players to adjust their pricing strategies to ensure profitability. Consumers are demonstrating a growing health consciousness, actively seeking out options with lower sugar content. This shift in preferences has spurred demand for healthier... ... Read More
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