Category: Cosmetics & Personal Care
Africa Cosmetics & Personal Care
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Sun Care in Egypt
... to find people buying sun protection products during the rest of the year. Individuals who are obsessed with skin care are significantly more likely to purchase sunscreens throughout the year, though this remains a niche ... Read More
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Baby and Child-Specific Products in South Africa
... Africa. This was because parents did not want to compromise on care for their babies and children, regularly replenishing their children’s toiletries and other baby products, as they are regarded as essential items that they ... Read More
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Bath and Shower in South Africa
... soap to body wash/shower gel, which is due to bar soap being cheaper. One bar can be used multiple times, and is often used by an entire household. In addition to bar soap being a ... Read More
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Hair Care in South Africa
... colourants. Into 2022, consumers were cutting back on non-essential products and services, such as getting their nails, hair, and even eyelashes done. Many therefore continued to prefer to purchase colourants from drugstores such as Clicks ... Read More
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Deodorants in South Africa
... they prioritised spending on essentials, including food, electricity, rent or mortgage payments, as well as transport. Everything else could be deemed as non-essential. Those who did continue to purchase sought out discounts and promotions when ... Read More
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Beauty and Personal Care in Ethiopia
... most local people demand only the absolute basics such as bar soap, toothpaste and toothbrushes. While consumer interest in most other products remains low in rural areas and among low-income urban communities, there remain golden ... Read More
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Bath and Shower in Egypt
... has had a lasting effect on levels of consumer hygiene awareness, the obsession with cleaning and hygiene has doubtless fallen from the peak that it hit in the midst of the crisis. For instance, hand ... Read More
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Colour Cosmetics in Egypt
... personal care categories, such as colour cosmetics and skin care, will remain an important focus of product innovation as manufacturers look to drives sales. For instance, products with SPF50 instead of 30, hydrating and skin ... Read More
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Fragrances in Egypt
... all. Since the devaluation of the Egyptian currency, importing products from abroad has become extremely difficult or nearly impossible due to the extremely high taxes and restrictive regulations. As a result, there is always a ... Read More
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Oral Care in Egypt
... image is having shiny white teeth. In this context, a lot of brands have introduced teeth whitening kits and many consumers have started to purchase these kits as they look to achieve whiter teeth at ... Read More
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Depilatories in Egypt
... The reopening of salons and spas triggered a downturn in demand in 2021 and in the following year sales fell below pre-pandemic levels. This was partly a result of the increased pressure on consumers’ spending ... Read More
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Mass Beauty and Personal Care in Egypt
... that has continued in 2023, with the Egyptian pound being amongst the worst performing currencies in the world in the early part of the year. The devaluation of the local currency has weakened the purchasing ... Read More
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Skin Care in Egypt
... products that are recommended by dermatologists. Consumer behaviour is changing dramatically, with consumers seeking efficacy, particular ingredients, and an overall elevated performance. Consumers are also increasingly tech savvy and hungry for information, which has led ... Read More
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Beauty and Personal Care in Egypt
... that seen before the pandemic was significantly impeded by the challenging economic conditions prevailing in 2022. The high rate of inflation and the devaluation of the Egyptian pound have led to significant price rises and ... Read More
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Depilatories in South Africa
... away from purchasing one singular razor or hair removal cream, and instead purchased value packs of disposable razors, which often contain up to six razors, as these are more affordable. For example, hair removal cream ... Read More
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Men's Grooming in South Africa
... the pandemic, the majority of skin care brands focused on their established target market, which was predominantly women and teenagers, as there was only a small number of skin care products that were specifically for ... Read More
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Sun Care in South Africa
... to budget accordingly. Taking into account that many consumers faced reduced hours and even redundancy, some had to trade down, making the switch from premium sun care products to mass sun care products, which was ... Read More
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Fragrances in South Africa
... most consumers to survive. For many people, their main priorities were often around being able to meet their basic needs, such as food, electricity, water, rent or mortgage payments, as well as fuel. Many people ... Read More
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Oral Care in South Africa
... extremely tight and people had to spend accordingly. Promotions therefore remained a key driver of sales of toothpaste, as many consumers only purchased when there were promotions or discounted offers. For example, Clicks often ran ... Read More
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Premium Beauty and Personal Care in South Africa
... accommodate non-essential items in 2022, as most consumers did not have access to sufficient disposable income. Therefore, in 2022 more people traded down from premium beauty and personal care products to mass products. This was ... Read More
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Mass Beauty and Personal Care in South Africa
... were predominantly worried about being able to survive through the month by having enough food and electricity, making their rent or mortgage payment, and having transportation and fuel. Some consumers therefore cut premium beauty and ... Read More
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Skin Care in South Africa
... to focusing on skin care products, as natural beauty was trendy, and colour cosmetics were not a practical option as everyone had to wear a mask. The pandemic also accelerated the trend of consumers favouring ... Read More
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Baby and Child-Specific Products in Egypt
... trust, which is particularly important in the area of baby and child-specific products, with parents not willing to take risks with the safety or quality of products for their children. As a result, Johnson & ... Read More
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Premium Beauty and Personal Care in Egypt
... after the devaluation of the Egyptian currency, prices have increased significantly, and, moreover, the process of importing is becoming extremely difficult due to taxation and rules and regulations. Consequently, these social media pages stopped importing ... Read More
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Hair Care in Egypt
... often vegan, ingredients such as olive and argan oil, avocados and honey. In hair care specifically, silicon free products are on the rise, particularly for curly hair, and brands are starting to introduce lines that ... Read More
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