Category: Consumer Goods & Retailing
Ukraine Consumer Goods & Retailing
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Retail E-Commerce in Ukraine
... at a healthy pace in 2023. Indeed, it was among the channels best placed to meet changes in consumer behaviour brought about by the war. This was primarily because many people became more reluctant to ... Read More
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Supermarkets in Ukraine
... 2022 due to the initial shock and destruction of the Russian invasion, most have since shown remarkable resilience and flexibility in rebuilding supply chains and optimising their operations to better meet new challenges and changes ... Read More
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Health and Beauty Specialists in Ukraine
... latter continued to show greater resilience to the economic shock of the Russian invasion, as the necessity status of medicines and various other health- and hygiene-related products meant it was less exposed to falling purchasing ... Read More
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Retail in Ukraine
... and businesses adjusted to the new reality. However, recovery was skewed by steep price hikes amidst stubbornly high inflation, with the war continuing to take a heavy toll on trade across the market. This was ... Read More
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Menstrual Care in Ukraine
... slightly in current value terms, this was primarily the result of rising prices, with sales dropping dramatically in constant value terms during the year. Indeed, consumers transitioned towards more affordable and cost-effective menstrual care products. ... Read More
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Apparel and Footwear Specialists in Ukraine
... to offset inflationary pressures, with trade remaining relatively subdued overall due to the economic and societal damage inflicted by the Russian invasion. This retail channel has been among the hardest hit as weakened purchasing power ... Read More
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Appliances and Electronics Specialists in Ukraine
... the Russian invasion. Because the types of goods such outlets sell tend to be comparatively expensive and have longer usage lives, they have been particularly exposed as heightened economic uncertainty and the erosion of purchasing ... Read More
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Home Products Specialists in Ukraine
... need for construction equipment and materials as people rebuilt and repaired homes and business premises damaged by Russian bombs or attempted to fortify them against future attacks. Similarly, frequent electricity outages caused by the destruction ... Read More
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Convenience Retailers in Ukraine
... day-to-day essentials, they were well placed to profit as consumers prioritised spending on necessities and reined in discretionary purchases. Narrower assortments and less selling space also ensured they were not as affected by inventory and ... Read More
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General Merchandise Stores in Ukraine
... 2023. This was mainly because their offer of wide ranges of grocery and non-grocery items at lower prices ensured they were well placed to meet the demands of consumers who have recently become much more ... Read More
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Retail Adult Incontinence in Ukraine
... increased awareness of the convenience of these products, and a broader product selection available on store shelves beyond pharmacies. Consumers have become increasingly familiar with these products, while they have also become more widely available ... Read More
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Small Local Grocers in Ukraine
... the Russian invasion receded, it continued to lose ground to modern formats such as convenience stores and supermarkets. The latter trend is ongoing for several years, but has recently been reinforced first by the pandemic ... Read More
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Tissue and Hygiene in Ukraine
... ongoing military actions. The substantial population shift has resulted in a decreased overall population, leading to diminished purchases of tissue and hygiene. Additionally, the remaining population has experienced reduced incomes, compounded by the halt of ... Read More
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Direct Selling in Ukraine
... were women, who not only represent this channel’s main target audience but have also traditionally accounted for the vast majority of direct selling representatives in the country. Trade picked up in 2023 as consumers adjusted ... Read More
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Wipes in Ukraine
... deodorant wipes being a relatively small and emerging market. The surge in popularity can be attributed to the increasing availability of this product, its convenience and its portability. Nonetheless, it remains a niche market with ... Read More
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Hypermarkets in Ukraine
... the start of the Russian invasion, in part because safety concerns have made people more inclined to shop closer to home. Moreover, the larger scale of their operations has made it harder for such stores ... Read More
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Nappies/Diapers/Pants in Ukraine
... The diminishing number of births directly contributed to reduced demand for baby care products, including nappies/diapers and pants. Simultaneously, the departure of children, sometimes accompanied by families seeking safety, further exacerbated the decline in the ... Read More
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Plant-Based Dairy in Ukraine
... out into offering plant-based yoghurt made from coconut cream. The range is available in five flavours and is available in the dairy section of the large supermarkets, mostly alongside the imported Alpro range of plant-based ... Read More
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Ukraine
... terms in 2022, which was seen as not too bad a performance given Ukraine was operating under war conditions for most of the year. As a relatively premium category, in which consumers are less price ... Read More
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Cigarettes in Ukraine
... said to have showed a slightly better performance than might have been expected. With around eight million, or some 20% of the population, fleeing from Ukraine after the outbreak of war and with significant disruptions ... Read More
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Cigars, Cigarillos and Smoking Tobacco in Ukraine
... well as frequent out-of-stock situations, which were related to economic, import and logistics issues as a result of the war, including the devaluation of the local currency, blocked sea ports, much-reduced air travel, rapidly growing ... Read More
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Pet Care in Ukraine
... products often perceive pet food to be an essential category and thus demand has remained stable. Volume sales of pet food dropped in 2022 as Ukraine’s population and pet population shrank dramatically after Russia invaded, ... Read More
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Cat Food in Ukraine
... be expected. In Ukraine there is a relatively low penetration of industrial pet food with the majority of people still feeding their cats non-prepared food. However, those owners who do feed their cats with prepared ... Read More
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Pet Products in Ukraine
... decline in the value of the local currency the price of imported goods has shot up, with the most popular imports being silica gel or tofu cat litter types. Also, there has also been a ... Read More
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Dog Food in Ukraine
... invasion, with some of them taking their dogs with them, especially small and medium ones. Furthermore, some dogs from “hot areas” were evacuated and moved abroad by volunteers and international organisations. Meanwhile, dog breeders stopped ... Read More
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