Category: Consumer Goods & Retailing
Ukraine Consumer Goods & Retailing
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Ukraine Home Improvement
... home renovation and personalisation, amplified by the increased time spent indoors. This trend led many homeowners to seek affordable ways to refresh their living spaces, with decorative paint offering a cost-effective and impactful solution. High ... Read More
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Ukraine Traditional Toys and Games
... This surge was primarily fuelled by the relaunch of LEGO Ukraina TOV in October 2022, resulting in the category experiencing the highest growth in value for the year. With LEGO's resurgence, the company witnessed a ... Read More
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Ukraine Toys and Games
... this notable upswing. Firstly, there was a discernible uptick in the unit prices across various subcategories, indicating a broader trend towards premiumisation within the product area. Secondly, the introduction of the PlayStation 5 (PS5) made ... Read More
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Ukraine Video Games
... Ukraine TOV. Notably, Sony Ukraine TOV witnessed a threefold increase in revenue during the same period, solidifying its position as a key player in the area. Concurrently, Video Games Software saw growth primarily propelled by ... Read More
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Ukraine Cat Food
... feeding their cats non-prepared food. However, those owners who do feed their cats with prepared cat food generally perceive it to be an essential category and continue to buy these products despite the many challenges ... Read More
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Ukraine Dog Food
... Small dogs were already becoming more popular because they were seen as more economical and easier to keep, especially in relatively confined urban settings. The cost of living crisis and the living conditions during the ... Read More
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Ukraine Pet Products
... they are facing. Besides the popular wood, bentonite, and silica gel cat litter, there are innovative types made from straw, bran/waste from grain production, and corn, amongst other materials. Due to a dramatic decline in ... Read More
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Ukraine Other Pet Food
... in 2022 as war broke out following the Russian invasion and a further fall in 2023. However, the number of other pets in the country is set to remain well below the level seen immediately ... Read More
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Ukraine Pet Care
... following year. The positive sales performance in wartime is related to the relatively low penetration of pet food in Ukraine, with many people feeding pets with non-prepared food, including table scraps and leftovers. While all ... Read More
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Colour Cosmetics in Ukraine
... lift their spirits. The challenging and stressful circumstances within the country saw many women seek solace and empowerment through the use of cosmetics. The act of applying make-up becomes a form of self-expression and a ... Read More
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Baby and Child-Specific Products in Ukraine
... as in other areas of the beauty and personal care market due to a declining birth rate and the loss of part of the young population due to the emigration seen at the start of ... Read More
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Oral Care in Ukraine
... of the category. Toothpaste and manual toothbrushes generate the bulk of oral care sales in Ukraine. However, in recent years manufacturers have been supporting the trend of improving oral hygiene with a growing variety of ... Read More
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Men's Grooming in Ukraine
... men’s grooming products, women often bought these products for their male partners who were serving in the army. This was helping to drive growth In men’s grooming in 2023, as was the relative normalisation of ... Read More
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Sun Care in Ukraine
... to the new realities resulted in a shift in summer leisure activities, reflecting the resilience and resourcefulness of individuals in navigating the changing circumstances. This adaptability played a crucial role in revitalising sun care sales, ... Read More
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Beauty and Personal Care in Ukraine
... were operating at full capacity again in 2023. Despite the positive trend, beauty and personal care sales in 2023 still remained below their 2021 levels. Several factors continued to prevent a complete rebound, including the ... Read More
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Mass Beauty and Personal Care in Ukraine
... The development of private label products has also contributed to the market growth. Consumers are attracted by new products at more affordable prices. For example, in 2023, a new product from the Eva private label ... Read More
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Bath and Shower in Ukraine
... also a result of rising unit prices in this year. However, the performance also benefited from companies, during 2023, successfully recovering from the supply disruptions observed in 2022. Moreover, supporting the growing demand for bath ... Read More
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Deodorants in Ukraine
... 2023, the deodorants performance was also boosted by the growing interest of women in participating in sports. The diverse range of sporting activities and the desire for a healthy lifestyle have played a significant role ... Read More
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Hair Care in Ukraine
... towards purchasing larger packs of hair care products. This strategic move is often driven by the cost-effectiveness of bulk buying. For example, leading brands in standard shampoos like Head & Shoulders, Pantene Pro-V and L'Oréal ... Read More
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Fragrances in Ukraine
... as life has normalised in some parts of Ukraine as much as it can when a country is experiencing a war on its territory. During times of war or crisis, individuals can tend to seek ... Read More
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Premium Beauty and Personal Care in Ukraine
... being seen in demand for dermocosmetic products. Consumers were exhibiting a strong belief in the superior quality and effectiveness of premium beauty and personal care products, resulting in a willingness to invest in cosmetics that ... Read More
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Depilatories in Ukraine
... to depilatories as a convenient and effective solution for hair removal. Effective marketing campaigns, coupled with endorsements from influencers and beauty experts, play a crucial role in shaping consumer perceptions. Positive reviews and recommendations influence ... Read More
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Skin Care in Ukraine
... skin care line. This update was characterised by a new formula that includes peptides from Peruvian maca, complemented by pomegranate extract. Mary Kay also launched two new boosters (anti-agers) in 2022, with new formulas promoted ... Read More
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Away-From-Home Tissue and Hygiene in Ukraine
... categories were noted for negative growth rates. Hospitals began to issue tenders to supply their patients with AFH adult incontinence products during the review period. However, the lack of any co-ordinated programme supporting AFH adult ... Read More
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Retail Tissue in Ukraine
... the tissue market. Notably, toilet paper continues to be a staple choice for consumers, which is not the case for other tissue products. Furthermore, companies are capitalising on this demand by introducing new and profitable ... Read More
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