Category: Consumer Goods & Retailing
Ukraine Consumer Goods & Retailing
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Bath and Shower in Ukraine
... also a result of rising unit prices in this year. However, the performance also benefited from companies, during 2023, successfully recovering from the supply disruptions observed in 2022. Moreover, supporting the growing demand for bath ... Read More
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Deodorants in Ukraine
... 2023, the deodorants performance was also boosted by the growing interest of women in participating in sports. The diverse range of sporting activities and the desire for a healthy lifestyle have played a significant role ... Read More
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Hair Care in Ukraine
... towards purchasing larger packs of hair care products. This strategic move is often driven by the cost-effectiveness of bulk buying. For example, leading brands in standard shampoos like Head & Shoulders, Pantene Pro-V and L'Oréal ... Read More
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Fragrances in Ukraine
... as life has normalised in some parts of Ukraine as much as it can when a country is experiencing a war on its territory. During times of war or crisis, individuals can tend to seek ... Read More
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Premium Beauty and Personal Care in Ukraine
... being seen in demand for dermocosmetic products. Consumers were exhibiting a strong belief in the superior quality and effectiveness of premium beauty and personal care products, resulting in a willingness to invest in cosmetics that ... Read More
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Depilatories in Ukraine
... to depilatories as a convenient and effective solution for hair removal. Effective marketing campaigns, coupled with endorsements from influencers and beauty experts, play a crucial role in shaping consumer perceptions. Positive reviews and recommendations influence ... Read More
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Skin Care in Ukraine
... skin care line. This update was characterised by a new formula that includes peptides from Peruvian maca, complemented by pomegranate extract. Mary Kay also launched two new boosters (anti-agers) in 2022, with new formulas promoted ... Read More
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Away-From-Home Tissue and Hygiene in Ukraine
... categories were noted for negative growth rates. Hospitals began to issue tenders to supply their patients with AFH adult incontinence products during the review period. However, the lack of any co-ordinated programme supporting AFH adult ... Read More
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Retail Tissue in Ukraine
... the tissue market. Notably, toilet paper continues to be a staple choice for consumers, which is not the case for other tissue products. Furthermore, companies are capitalising on this demand by introducing new and profitable ... Read More
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Retail E-Commerce in Ukraine
... at a healthy pace in 2023. Indeed, it was among the channels best placed to meet changes in consumer behaviour brought about by the war. This was primarily because many people became more reluctant to ... Read More
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Supermarkets in Ukraine
... 2022 due to the initial shock and destruction of the Russian invasion, most have since shown remarkable resilience and flexibility in rebuilding supply chains and optimising their operations to better meet new challenges and changes ... Read More
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Health and Beauty Specialists in Ukraine
... latter continued to show greater resilience to the economic shock of the Russian invasion, as the necessity status of medicines and various other health- and hygiene-related products meant it was less exposed to falling purchasing ... Read More
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Retail in Ukraine
... and businesses adjusted to the new reality. However, recovery was skewed by steep price hikes amidst stubbornly high inflation, with the war continuing to take a heavy toll on trade across the market. This was ... Read More
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Menstrual Care in Ukraine
... slightly in current value terms, this was primarily the result of rising prices, with sales dropping dramatically in constant value terms during the year. Indeed, consumers transitioned towards more affordable and cost-effective menstrual care products. ... Read More
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Apparel and Footwear Specialists in Ukraine
... to offset inflationary pressures, with trade remaining relatively subdued overall due to the economic and societal damage inflicted by the Russian invasion. This retail channel has been among the hardest hit as weakened purchasing power ... Read More
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Appliances and Electronics Specialists in Ukraine
... the Russian invasion. Because the types of goods such outlets sell tend to be comparatively expensive and have longer usage lives, they have been particularly exposed as heightened economic uncertainty and the erosion of purchasing ... Read More
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Home Products Specialists in Ukraine
... need for construction equipment and materials as people rebuilt and repaired homes and business premises damaged by Russian bombs or attempted to fortify them against future attacks. Similarly, frequent electricity outages caused by the destruction ... Read More
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Convenience Retailers in Ukraine
... day-to-day essentials, they were well placed to profit as consumers prioritised spending on necessities and reined in discretionary purchases. Narrower assortments and less selling space also ensured they were not as affected by inventory and ... Read More
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General Merchandise Stores in Ukraine
... 2023. This was mainly because their offer of wide ranges of grocery and non-grocery items at lower prices ensured they were well placed to meet the demands of consumers who have recently become much more ... Read More
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Retail Adult Incontinence in Ukraine
... increased awareness of the convenience of these products, and a broader product selection available on store shelves beyond pharmacies. Consumers have become increasingly familiar with these products, while they have also become more widely available ... Read More
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Small Local Grocers in Ukraine
... the Russian invasion receded, it continued to lose ground to modern formats such as convenience stores and supermarkets. The latter trend is ongoing for several years, but has recently been reinforced first by the pandemic ... Read More
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Tissue and Hygiene in Ukraine
... ongoing military actions. The substantial population shift has resulted in a decreased overall population, leading to diminished purchases of tissue and hygiene. Additionally, the remaining population has experienced reduced incomes, compounded by the halt of ... Read More
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Direct Selling in Ukraine
... were women, who not only represent this channel’s main target audience but have also traditionally accounted for the vast majority of direct selling representatives in the country. Trade picked up in 2023 as consumers adjusted ... Read More
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Wipes in Ukraine
... deodorant wipes being a relatively small and emerging market. The surge in popularity can be attributed to the increasing availability of this product, its convenience and its portability. Nonetheless, it remains a niche market with ... Read More
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Hypermarkets in Ukraine
... the start of the Russian invasion, in part because safety concerns have made people more inclined to shop closer to home. Moreover, the larger scale of their operations has made it harder for such stores ... Read More
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