Category: Consumer Goods & Retailing
Ukraine Consumer Goods & Retailing
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Retail E-Commerce in Ukraine
... at a healthy pace in 2023. Indeed, it was among the channels best placed to meet changes in consumer behaviour brought about by the war. This was primarily because many people became more reluctant to ... Read More
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Supermarkets in Ukraine
... 2022 due to the initial shock and destruction of the Russian invasion, most have since shown remarkable resilience and flexibility in rebuilding supply chains and optimising their operations to better meet new challenges and changes ... Read More
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Health and Beauty Specialists in Ukraine
... latter continued to show greater resilience to the economic shock of the Russian invasion, as the necessity status of medicines and various other health- and hygiene-related products meant it was less exposed to falling purchasing ... Read More
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Retail in Ukraine
... and businesses adjusted to the new reality. However, recovery was skewed by steep price hikes amidst stubbornly high inflation, with the war continuing to take a heavy toll on trade across the market. This was ... Read More
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Menstrual Care in Ukraine
... slightly in current value terms, this was primarily the result of rising prices, with sales dropping dramatically in constant value terms during the year. Indeed, consumers transitioned towards more affordable and cost-effective menstrual care products. ... Read More
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Apparel and Footwear Specialists in Ukraine
... to offset inflationary pressures, with trade remaining relatively subdued overall due to the economic and societal damage inflicted by the Russian invasion. This retail channel has been among the hardest hit as weakened purchasing power ... Read More
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Appliances and Electronics Specialists in Ukraine
... the Russian invasion. Because the types of goods such outlets sell tend to be comparatively expensive and have longer usage lives, they have been particularly exposed as heightened economic uncertainty and the erosion of purchasing ... Read More
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Home Products Specialists in Ukraine
... need for construction equipment and materials as people rebuilt and repaired homes and business premises damaged by Russian bombs or attempted to fortify them against future attacks. Similarly, frequent electricity outages caused by the destruction ... Read More
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Convenience Retailers in Ukraine
... day-to-day essentials, they were well placed to profit as consumers prioritised spending on necessities and reined in discretionary purchases. Narrower assortments and less selling space also ensured they were not as affected by inventory and ... Read More
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General Merchandise Stores in Ukraine
... 2023. This was mainly because their offer of wide ranges of grocery and non-grocery items at lower prices ensured they were well placed to meet the demands of consumers who have recently become much more ... Read More
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Retail Adult Incontinence in Ukraine
... increased awareness of the convenience of these products, and a broader product selection available on store shelves beyond pharmacies. Consumers have become increasingly familiar with these products, while they have also become more widely available ... Read More
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Small Local Grocers in Ukraine
... the Russian invasion receded, it continued to lose ground to modern formats such as convenience stores and supermarkets. The latter trend is ongoing for several years, but has recently been reinforced first by the pandemic ... Read More
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Tissue and Hygiene in Ukraine
... ongoing military actions. The substantial population shift has resulted in a decreased overall population, leading to diminished purchases of tissue and hygiene. Additionally, the remaining population has experienced reduced incomes, compounded by the halt of ... Read More
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Direct Selling in Ukraine
... were women, who not only represent this channel’s main target audience but have also traditionally accounted for the vast majority of direct selling representatives in the country. Trade picked up in 2023 as consumers adjusted ... Read More
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Wipes in Ukraine
... deodorant wipes being a relatively small and emerging market. The surge in popularity can be attributed to the increasing availability of this product, its convenience and its portability. Nonetheless, it remains a niche market with ... Read More
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Hypermarkets in Ukraine
... the start of the Russian invasion, in part because safety concerns have made people more inclined to shop closer to home. Moreover, the larger scale of their operations has made it harder for such stores ... Read More
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Nappies/Diapers/Pants in Ukraine
... The diminishing number of births directly contributed to reduced demand for baby care products, including nappies/diapers and pants. Simultaneously, the departure of children, sometimes accompanied by families seeking safety, further exacerbated the decline in the ... Read More
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Surface Care in Ukraine
... thanks to heightened hygiene emphasis, with local consumers prioritising cleanliness and wanting assurance that their bathrooms are being cleaned using effective products. This ensured that demand for specialised bathroom cleaners remained relatively stable. Euromonitor International's ... Read More
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Dishwashing in Ukraine
... relocation among consumers. Many Ukrainians have had to move as a result of the war, and many have lost possession of previously-owned automatic dishwashers. Euromonitor International's Dishwashing in Ukraine market report offers a comprehensive guide ... Read More
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Polishes in Ukraine
... certain market segments still value traditional shoe care. Shoe enthusiasts, formal footwear users, and those with a preference for well-maintained shoes may continue to purchase and use shoe polish. Euromonitor International's Polishes in Ukraine market ... Read More
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Air Care in Ukraine
... number of cars in Ukraine. The imposition of martial law has prompted people to prioritise the use of their vehicles for safety reasons, contributing to an increased demand for car-related products, including air fresheners. As ... Read More
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Home Insecticides in Ukraine
... and convenient application. Consumers have been showing heightened awareness of health risks associated with insects, underscoring the importance of insect control in households and boosting volume sales growth. Euromonitor International's Home Insecticides in Ukraine market ... Read More
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Toilet Care in Ukraine
... essential for maintaining toilet hygiene, and Ukrainian consumers prioritise their use even during challenging times and long periods of economic uncertainty. The perception of rim blocks and rim liquids as necessities thus contributes to a ... Read More
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Bleach in Ukraine
... incorporating disinfectant components with safer formulations than that of bleach. A growing emphasis on health and environmental considerations among consumers is steering them away from conventional bleach and towards alternatives that offer both efficacy and ... Read More
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Home Care in Ukraine
... the war and military action. This mass migration has led to a decrease in the population, resulting in reduced home care purchases. In addition, lower incomes among the remaining population, coupled with the suspension of ... Read More
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