Category: Consumer Goods & Retailing
Ukraine Consumer Goods & Retailing
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Ukraine Home Audio and Cinema
... attributed to various factors, including the growing popularity of wireless and portable audio solutions like Bluetooth speakers and headphones, which offer enhanced convenience and flexibility. Built-in speakers in laptops and improving sound quality of televisions ... Read More
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Ukraine Tobacco
... launching new products. These launches were mostly in cigarettes, such as larger packs consumers looking for more economical options, and heated tobacco. Old-fashioned cigars, cigarillos and smoking tobacco suffered the most in the final year ... Read More
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Ukraine Cigars, Cigarillos and Smoking Tobacco
... and the smoking tobacco categories have suffered significantly during wartime and did not show signs of recovery in volume terms at the end of the review period. There were various reasons for the decline of ... Read More
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Ukraine Cigarettes
... starting base following a steep decline in the previous year because of lost consumers and territories as a result of the Russian invasion and subsequent war, and the launch of affordable packs (XL-XXL) in 2023. ... Read More
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Ukraine Smokeless Tobacco, E-Vapour Products and Heated Tobacco
... volume terms. E-vapour products experienced a significant change in market conditions in Ukraine during the year because of the introduction of the flavour ban, which came into force in July (with a one-year transition period ... Read More
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Ukraine Homewares
... to the economic uncertainty and challenges facing Ukrainians, with consumers increasingly prioritising spending time at home, leading to a renewed focus on home dining experiences and entertaining guests. As a result, there was a growing ... Read More
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Ukraine Gardening
... to supplement their food supply and engage in a fulfilling pastime. This growth was fuelled by factors such as the replacement of lost food production in occupied southern regions, a shift in berry production to ... Read More
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Ukraine Home and Garden
... recovery of the economy, with a 5% increase in real GDP following a sharp decline in 2022, played a significant role in driving growth. As inflation was brought under control, consumer confidence improved, leading to ... Read More
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Ukraine Home Furnishings
... IDEIA. This expanding online presence has also made these items more accessible and affordable for Ukrainian consumers, further driving their popularity. Additionally, the growing preference for home decor and furnishings that enhance the overall bathroom ... Read More
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Ukraine Home Improvement
... home renovation and personalisation, amplified by the increased time spent indoors. This trend led many homeowners to seek affordable ways to refresh their living spaces, with decorative paint offering a cost-effective and impactful solution. High ... Read More
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Ukraine Traditional Toys and Games
... This surge was primarily fuelled by the relaunch of LEGO Ukraina TOV in October 2022, resulting in the category experiencing the highest growth in value for the year. With LEGO's resurgence, the company witnessed a ... Read More
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Ukraine Toys and Games
... this notable upswing. Firstly, there was a discernible uptick in the unit prices across various subcategories, indicating a broader trend towards premiumisation within the product area. Secondly, the introduction of the PlayStation 5 (PS5) made ... Read More
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Ukraine Video Games
... Ukraine TOV. Notably, Sony Ukraine TOV witnessed a threefold increase in revenue during the same period, solidifying its position as a key player in the area. Concurrently, Video Games Software saw growth primarily propelled by ... Read More
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Ukraine Cat Food
... feeding their cats non-prepared food. However, those owners who do feed their cats with prepared cat food generally perceive it to be an essential category and continue to buy these products despite the many challenges ... Read More
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Ukraine Dog Food
... Small dogs were already becoming more popular because they were seen as more economical and easier to keep, especially in relatively confined urban settings. The cost of living crisis and the living conditions during the ... Read More
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Ukraine Pet Products
... they are facing. Besides the popular wood, bentonite, and silica gel cat litter, there are innovative types made from straw, bran/waste from grain production, and corn, amongst other materials. Due to a dramatic decline in ... Read More
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Ukraine Other Pet Food
... in 2022 as war broke out following the Russian invasion and a further fall in 2023. However, the number of other pets in the country is set to remain well below the level seen immediately ... Read More
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Ukraine Pet Care
... following year. The positive sales performance in wartime is related to the relatively low penetration of pet food in Ukraine, with many people feeding pets with non-prepared food, including table scraps and leftovers. While all ... Read More
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Colour Cosmetics in Ukraine
... lift their spirits. The challenging and stressful circumstances within the country saw many women seek solace and empowerment through the use of cosmetics. The act of applying make-up becomes a form of self-expression and a ... Read More
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Baby and Child-Specific Products in Ukraine
... as in other areas of the beauty and personal care market due to a declining birth rate and the loss of part of the young population due to the emigration seen at the start of ... Read More
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Oral Care in Ukraine
... of the category. Toothpaste and manual toothbrushes generate the bulk of oral care sales in Ukraine. However, in recent years manufacturers have been supporting the trend of improving oral hygiene with a growing variety of ... Read More
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Men's Grooming in Ukraine
... men’s grooming products, women often bought these products for their male partners who were serving in the army. This was helping to drive growth In men’s grooming in 2023, as was the relative normalisation of ... Read More
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Sun Care in Ukraine
... to the new realities resulted in a shift in summer leisure activities, reflecting the resilience and resourcefulness of individuals in navigating the changing circumstances. This adaptability played a crucial role in revitalising sun care sales, ... Read More
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Beauty and Personal Care in Ukraine
... were operating at full capacity again in 2023. Despite the positive trend, beauty and personal care sales in 2023 still remained below their 2021 levels. Several factors continued to prevent a complete rebound, including the ... Read More
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Mass Beauty and Personal Care in Ukraine
... The development of private label products has also contributed to the market growth. Consumers are attracted by new products at more affordable prices. For example, in 2023, a new product from the Eva private label ... Read More
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