Category: Consumer Goods & Retailing
Guatemala Consumer Goods & Retailing
-
Fragrances in Guatemala
... in 2021. However, the high inflation of 2022 and 2023, with retail price hikes resulting from rising costs in raw materials and logistics, undermined growth. Reduced purchasing power among local consumers led to reduced use ... Read More
-
Depilatories in Guatemala
... remove body hair, undermining sales. Subsequently, and with the resumption of in-person work activities and socialising, depilatories recovered and has sustained positive growth. Most Guatemalans, especially females, tend to associate a skin free of facial ... Read More
-
Beauty and Personal Care in Guatemala
... with product cost remining decisive in purchasing decisions for the majority of local consumers. Guatemalans were on the whole price-sensitive and cautious in spending, prioritising prices and searching for economical options. Euromonitor International's Beauty and ... Read More
-
Skin Care in Guatemala
... current value terms. Guatemalans, especially in the middle- and high-income consumers, have adopted the use of skin care products as a routine part of their personal care habits, and these habits did not disappear in ... Read More
-
Sun Care in Guatemala
... sun care category remained one of the most dynamic within beauty and personal care. The use of the sun care products is expanding in terms of occasions, going from being a product previously used only ... Read More
-
Oral Care in Guatemala
... hygiene practices despite having to pay higher prices for products such as toothpaste. However, at the same time, there was more conservative behaviour with regard to products perceived as less important, like mouthwashes and dental ... Read More
-
Mass Beauty and Personal Care in Guatemala
... Though price hikes in 2023 were not quite as steep as in 2022, consumers became more conservative with their spending, benefiting sales in mass products to the detriment of growth for premium counterparts. Euromonitor International's ... Read More
-
Men's Grooming in Guatemala
... believe a habit a shaved face gives the appearance of cleanliness, as well as in the rural population. Euromonitor International's Men's Grooming in Guatemala report offers a comprehensive guide to the size and shape of ... Read More
-
Bath and Shower in Guatemala
... more practical and hygienic, the vast majority of local consumers still opts for bar soap to wash hands and body. Bar soap is they by far the biggest segment in the category in terms of ... Read More
-
Premium Beauty and Personal Care in Guatemala
... at a slower rate than during the previous two years. Local habits in terms of beauty and personal care routines were shown to be entrenched, with consumers reluctant to radically alter their behaviour and higher-income ... Read More
-
Hair Care in Guatemala
... range of options and large number of brands, offering diverse packaging sizes and products across all price points. Over 2022 and 203, however, shampoos was affected by the increase in costs of raw materials such ... Read More
-
Colour Cosmetics in Guatemala
... of income during periods of uncertainty, such as those recently recorded with inflation and social and political conflicts that led to widespread powers with blockades in attempts to prevent the inauguration of President-elect Bernardo Arévalo. ... Read More
-
Cigarettes in Guatemala
... is too costly for many Guatemalans. Additionally, the harmful effects of cigarette smoking are well-known among consumers. This has led many to abandon the habit altogether or switch to different products, such as vaping or ... Read More
-
Cigars, Cigarillos and Smoking Tobacco in Guatemala
... which limits supply and distribution in the country. At the same time, these products typically retail at relatively high unit prices. In a price sensitive country like Guatemala, this limits the potential audience as many ... Read More
-
Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Guatemala
... the scene in 2017, the same company introduced a lower-cost system at the end of 2021, known as lil Solid. Guatemala was the first country in the region to debut the product, along with the ... Read More
-
Tobacco in Guatemala
... Most categories recovered to pre-pandemic levels in 2022, or even surpassed them due in large part to the relaxation of pandemic-related restrictions, which saw more consumers out socializing and consuming more tobacco products. Euromonitor International's ... Read More
-
Grocery Retailers in Guatemala
... year. Overall, increases in the cost of raw materials, shipping costs, labour wages and energy have led to substantial price increases in consumer goods. With the increase in retail prices, Guatemalan consumers had to exert ... Read More
-
Retail E-Commerce in Guatemala
... among more affluent consumers who were forced to rely on online shopping due to stay-at-home measures and travel restrictions. This trend continued in 2021, with e-commerce sales growth remaining strong. Surprisingly, this trend also continued ... Read More
-
Direct Selling in Guatemala
... 2020 due to government restrictions and health concerns, but sales rebounded in 2021 with double-digit year-on-year growth as restrictions eased. However, sales growth slowed in 2022, albeit remaining in-line with pre-pandemic levels when accounting for ... Read More
-
Retail in Guatemala
... inflation. The buoyancy of the retail sector was largely driven by high-income shoppers, as e-commerce and jewellery and watch specialists saw significant growth. However, department stores and variety stores that appeal to lower-income shoppers in ... Read More
-
Non-Grocery Retailers in Guatemala
... be attributed to the circumstances of the COVID-19 pandemic, which drove significant sales growth for pharmacies in 2020 and 2021. Despite this slowdown, the fact that sales continued to grow in 2022 can also be ... Read More
-
Sanitary Protection in Guatemala
... the dominant product type – are considered a basic necessity among women who menstruate. With price hikes driven by inflationary pressures in 2022, retail volume has remained resilient, again due to the essential nature of ... Read More
-
Health and Beauty Specialist Retailers in Guatemala
... Vitamins and dietary supplements specialist retailers were the only retailers to record negative retail value sales growth during the year. This was despite many consumers increasing their social and work activities and gaining confidence to ... Read More
-
Mobile E-Commerce (Goods) in Guatemala
... had access to computers at the start of 2021, mobile phones were oversubscribed and nearly 115% of the population had a mobile phone, thus many Guatemalans have more than one mobile phone or SIM card. ... Read More
-
Modern Grocery Retailers in Guatemala
... impacted by the pandemic as most consumers stayed at home during much of 2020. Indeed, many consumers had little reason for convenience purchases as they bought their groceries in a single trip with few little ... Read More
Research Assistance
