Category: Cosmetics & Personal Care
Guatemala Cosmetics & Personal Care
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Baby and Child-Specific Products in Guatemala
... for their children. They focused on finding local brands and other lower-cost options that also offer acceptable quality. In the case of items such as diapers, quality attributes such as absorbency are regarded as highly ... Read More
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Deodorants in Guatemala
... premium presence being insignificant. Over 2022 and 2023 prices rose rapidly, leading consumers to seek out lower-cost options. This benefitted sales of deodorant sticks thanks to their affordability and the fact that they tend to ... Read More
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Fragrances in Guatemala
... in 2021. However, the high inflation of 2022 and 2023, with retail price hikes resulting from rising costs in raw materials and logistics, undermined growth. Reduced purchasing power among local consumers led to reduced use ... Read More
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Depilatories in Guatemala
... remove body hair, undermining sales. Subsequently, and with the resumption of in-person work activities and socialising, depilatories recovered and has sustained positive growth. Most Guatemalans, especially females, tend to associate a skin free of facial ... Read More
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Beauty and Personal Care in Guatemala
... with product cost remining decisive in purchasing decisions for the majority of local consumers. Guatemalans were on the whole price-sensitive and cautious in spending, prioritising prices and searching for economical options. Euromonitor International's Beauty and ... Read More
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Skin Care in Guatemala
... current value terms. Guatemalans, especially in the middle- and high-income consumers, have adopted the use of skin care products as a routine part of their personal care habits, and these habits did not disappear in ... Read More
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Sun Care in Guatemala
... sun care category remained one of the most dynamic within beauty and personal care. The use of the sun care products is expanding in terms of occasions, going from being a product previously used only ... Read More
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Oral Care in Guatemala
... hygiene practices despite having to pay higher prices for products such as toothpaste. However, at the same time, there was more conservative behaviour with regard to products perceived as less important, like mouthwashes and dental ... Read More
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Mass Beauty and Personal Care in Guatemala
... Though price hikes in 2023 were not quite as steep as in 2022, consumers became more conservative with their spending, benefiting sales in mass products to the detriment of growth for premium counterparts. Euromonitor International's ... Read More
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Men's Grooming in Guatemala
... believe a habit a shaved face gives the appearance of cleanliness, as well as in the rural population. Euromonitor International's Men's Grooming in Guatemala report offers a comprehensive guide to the size and shape of ... Read More
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Bath and Shower in Guatemala
... more practical and hygienic, the vast majority of local consumers still opts for bar soap to wash hands and body. Bar soap is they by far the biggest segment in the category in terms of ... Read More
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Premium Beauty and Personal Care in Guatemala
... at a slower rate than during the previous two years. Local habits in terms of beauty and personal care routines were shown to be entrenched, with consumers reluctant to radically alter their behaviour and higher-income ... Read More
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Hair Care in Guatemala
... range of options and large number of brands, offering diverse packaging sizes and products across all price points. Over 2022 and 203, however, shampoos was affected by the increase in costs of raw materials such ... Read More
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Colour Cosmetics in Guatemala
... of income during periods of uncertainty, such as those recently recorded with inflation and social and political conflicts that led to widespread powers with blockades in attempts to prevent the inauguration of President-elect Bernardo Arévalo. ... Read More
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Tissue and Hygiene in Guatemala
... eased. As such, consumers were price sensitive and focused on essentials. In addition, with poverty still being very high in Guatemala, many consumers struggle to afford basics such as menstrual and incontinence products. Political instability ... Read More
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Retail Tissue in Guatemala
... quality. Charmin touted its ""Ultra Strong"" line, underlining the product's durability. Similarly, Essential Items promoted its products as being both ""Soft and Strong,"" striking a balance between comfort and reliability. Euromonitor International's Retail Tissue in ... Read More
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Nappies/Diapers/Pants in Guatemala
... disposable pants registered the highest value growth, due to significant price rises. Euromonitor International's Nappies/Diapers/Pants in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
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Retail Adult Incontinence in Guatemala
... demand. However, women also often suffer from urinary leakage after childbirth and there is growing awareness about this issue and this also boosted demand. Euromonitor International's Retail Adult Incontinence in Guatemala report offers a comprehensive ... Read More
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Wipes in Guatemala
... baby care, trusted brands like Huggies and Pampers are the go-to choices. However, for everyday cleaning tasks, lower priced brands are more popular, such as Family Choice, Chicolastic, Extra Large, Chiquitines and Bunnies. Euromonitor International's ... Read More
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Menstrual Care in Guatemala
... of the population still cannot afford menstrual care products and there is also a significant proportion of households that have no toilets. This continued to dampen volume sales. However, players are active in highlighting this ... Read More
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Sanitary Protection in Guatemala
... the dominant product type – are considered a basic necessity among women who menstruate. With price hikes driven by inflationary pressures in 2022, retail volume has remained resilient, again due to the essential nature of ... Read More
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Health and Beauty Specialist Retailers in Guatemala
... Vitamins and dietary supplements specialist retailers were the only retailers to record negative retail value sales growth during the year. This was despite many consumers increasing their social and work activities and gaining confidence to ... Read More
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