Category: Consumer Goods & Retailing
Guatemala Consumer Goods & Retailing
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Laundry Care in Guatemala
... throughout the year. This trend was particularly evident in segments such as spot and stain removers, as well as fine fabric detergents, where prices saw a noticeable decline. The combination of these factors led to ... Read More
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Toilet Care in Guatemala
... material and ingredient costs, which had previously driven up prices. As cost pressures eased, companies sought to attract price-sensitive consumers by offering a variety of promotions and discounts throughout the year. Despite these efforts, toilet ... Read More
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Dishwashing in Guatemala
... removing grease, last longer and are gentler on the skin, liquid products have yet to achieve significant penetration in the hand dishwashing category. The gradual shift has been more noticeable among households with higher purchasing ... Read More
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Surface Care in Guatemala
... of pricing across the category. Interestingly, while some product segments experienced slight price increases, subcategories such as all-purpose cleaning wipes, home care disinfectants, and oven cleaners recorded price decreases. Multi-purpose cleaners continued... Euromonitor International's Surface ... Read More
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Home Insecticides in Guatemala
... solutions. This sustained demand has kept home insecticides in a stronger position compared to some other home care categories. Prices for these products continued to rise throughout 2024, although the rate of increase has been ... Read More
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Air Care in Guatemala
... Price stabilisation played a key role in this trend, as it made air care products more accessible, contributing to increased volume demand. The growing popularity of air care products further supported this rise in demand. ... Read More
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Home Care in Guatemala
... environment had a favourable impact on consumer demand for home care products, driving growth both in volume and value. The improved purchasing power of households, supported by economic stability, contributed to a steady rise in ... Read More
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Polishes in Guatemala
... a relatively small portion of the population. The limited penetration of polishes is largely attributed to their high price point and the perception among Guatemalan consumers that these products are non-essential. Consequently, polishes are typically ... Read More
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Bleach in Guatemala
... by the stabilisation of raw material and ingredient costs, which played a crucial role in normalising bleach prices across the market. In addition to this, both modern grocery retailers and small local grocers frequently implemented ... Read More
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Guatemala Cigarettes - Market Assessment and Forecasts to 2028
... of 2.3%. Per capita expenditure of cigarettes stood at $30.9 in 2023 in Guatemala, which was lower than both the global level ($110) and lower than the regional (33.9) level. Rubios - (Overall), owned by ... Read More
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Guatemala Smokeless Tobacco, E-Vapour Products and Heated Tobacco
... In addition to being readily available throughout modern and traditional retail outlets, electronic cigarettes are largely sold via vending machines in the country, but especially in shopping centres and other establishments. While there has been ... Read More
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Guatemala Cigarettes
... taken up vaping. The country is not nearly as restrictive as other markets in the region from a regulatory standpoint of tobacco and smoking. However, public perceptions concerning cigarette smoking, coupled with increasing awareness regarding ... Read More
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Guatemala Tobacco
... to health concerns and consumer awareness about the potential risks and harm of smoking traditional cigarettes. Illicit trade in cigarettes is still a concern in the country, with estimates placing it at around 28% of ... Read More
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Guatemala Cigars, Cigarillos and Smoking Tobacco
... and those with greater purchasing power. However, with the return of international arrivals to the country, the recovery in tourism has boosted cigar sales, both in volume and value terms. On average, cigar unit prices ... Read More
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Baby and Child-Specific Products in Guatemala
... for their children. They focused on finding local brands and other lower-cost options that also offer acceptable quality. In the case of items such as diapers, quality attributes such as absorbency are regarded as highly ... Read More
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Deodorants in Guatemala
... premium presence being insignificant. Over 2022 and 2023 prices rose rapidly, leading consumers to seek out lower-cost options. This benefitted sales of deodorant sticks thanks to their affordability and the fact that they tend to ... Read More
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Fragrances in Guatemala
... in 2021. However, the high inflation of 2022 and 2023, with retail price hikes resulting from rising costs in raw materials and logistics, undermined growth. Reduced purchasing power among local consumers led to reduced use ... Read More
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Depilatories in Guatemala
... remove body hair, undermining sales. Subsequently, and with the resumption of in-person work activities and socialising, depilatories recovered and has sustained positive growth. Most Guatemalans, especially females, tend to associate a skin free of facial ... Read More
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Beauty and Personal Care in Guatemala
... with product cost remining decisive in purchasing decisions for the majority of local consumers. Guatemalans were on the whole price-sensitive and cautious in spending, prioritising prices and searching for economical options. Euromonitor International's Beauty and ... Read More
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Skin Care in Guatemala
... current value terms. Guatemalans, especially in the middle- and high-income consumers, have adopted the use of skin care products as a routine part of their personal care habits, and these habits did not disappear in ... Read More
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Sun Care in Guatemala
... sun care category remained one of the most dynamic within beauty and personal care. The use of the sun care products is expanding in terms of occasions, going from being a product previously used only ... Read More
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Oral Care in Guatemala
... hygiene practices despite having to pay higher prices for products such as toothpaste. However, at the same time, there was more conservative behaviour with regard to products perceived as less important, like mouthwashes and dental ... Read More
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Mass Beauty and Personal Care in Guatemala
... Though price hikes in 2023 were not quite as steep as in 2022, consumers became more conservative with their spending, benefiting sales in mass products to the detriment of growth for premium counterparts. Euromonitor International's ... Read More
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Men's Grooming in Guatemala
... believe a habit a shaved face gives the appearance of cleanliness, as well as in the rural population. Euromonitor International's Men's Grooming in Guatemala report offers a comprehensive guide to the size and shape of ... Read More
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Bath and Shower in Guatemala
... more practical and hygienic, the vast majority of local consumers still opts for bar soap to wash hands and body. Bar soap is they by far the biggest segment in the category in terms of ... Read More
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