Category: House & Home
Guatemala House & Home
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Wipes in Guatemala
... seen new consumers trying wipes for the first time. Baby wipes continued to account for most volume sales, as they are considered essential by parents looking after their babies. In addition, baby wipes are also ... Read More
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Away-From-Home Tissue and Hygiene in Guatemala
... continued to account for most value sales and there was also a degree of premiumisation, with increasing penetration of two-ply toilet rolls. Euromonitor International's Away-from-Home Tissue and Hygiene in Guatemala report offers a comprehensive guide ... Read More
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Retail Tissue in Guatemala
... most volume sales, as it is deemed an essential product. However, in order to keep prices stables, players used tactics such as decreasing the size of the rolls and also reducing the ply layers. Napkins ... Read More
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Tissue and Hygiene in Guatemala
... and promotions to support volume sales and this cut into profit margins. Euromonitor International's Tissue and Hygiene in Guatemala report offers a comprehensive guide to the size and shape of the market at a national ... Read More
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Laundry Care in Guatemala
... throughout the year. This trend was particularly evident in segments such as spot and stain removers, as well as fine fabric detergents, where prices saw a noticeable decline. The combination of these factors led to ... Read More
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Toilet Care in Guatemala
... material and ingredient costs, which had previously driven up prices. As cost pressures eased, companies sought to attract price-sensitive consumers by offering a variety of promotions and discounts throughout the year. Despite these efforts, toilet ... Read More
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Dishwashing in Guatemala
... removing grease, last longer and are gentler on the skin, liquid products have yet to achieve significant penetration in the hand dishwashing category. The gradual shift has been more noticeable among households with higher purchasing ... Read More
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Surface Care in Guatemala
... of pricing across the category. Interestingly, while some product segments experienced slight price increases, subcategories such as all-purpose cleaning wipes, home care disinfectants, and oven cleaners recorded price decreases. Multi-purpose cleaners continued... Euromonitor International's Surface ... Read More
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Home Insecticides in Guatemala
... solutions. This sustained demand has kept home insecticides in a stronger position compared to some other home care categories. Prices for these products continued to rise throughout 2024, although the rate of increase has been ... Read More
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Air Care in Guatemala
... Price stabilisation played a key role in this trend, as it made air care products more accessible, contributing to increased volume demand. The growing popularity of air care products further supported this rise in demand. ... Read More
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Home Care in Guatemala
... environment had a favourable impact on consumer demand for home care products, driving growth both in volume and value. The improved purchasing power of households, supported by economic stability, contributed to a steady rise in ... Read More
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Polishes in Guatemala
... a relatively small portion of the population. The limited penetration of polishes is largely attributed to their high price point and the perception among Guatemalan consumers that these products are non-essential. Consequently, polishes are typically ... Read More
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Bleach in Guatemala
... by the stabilisation of raw material and ingredient costs, which played a crucial role in normalising bleach prices across the market. In addition to this, both modern grocery retailers and small local grocers frequently implemented ... Read More
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