Category: Technology & Media
Technology & Media market research reports by IDC
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Worldwide Business Intelligence and Analytics Software Market Shares, 2023: AI/ML Continues to Transform the Analytics Market
Worldwide Business Intelligence and Analytics Software Market Shares, 2023: AI/ML Continues to Transform the Analytics Market This IDC study discusses the market sizing and vendor shares of the business intelligence and analytics (BIA) software market, including vendor revenue for 2021–2023 and th ... Read More
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Worldwide Marketing Campaign Management Software Forecast, 2024–2028: Dawn of AI Everywhere in Marketing
Worldwide Marketing Campaign Management Software Forecast, 2024–2028: Dawn of AI Everywhere in Marketing This IDC study presents a five-year forecast for the worldwide marketing campaign management software market."Expect a paradigm shift with AI at the helm," remarked IDC industry analyst Roger Beh ... Read More
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The Expanding Scope of AI-Based Employee Personalization: Scaling Through HR and Beyond
The Expanding Scope of AI-Based Employee Personalization: Scaling Through HR and Beyond This IDC Market Perspective explores how VoE insights are building a case for redesigning operational management from the front office to the back office rather than in the other direction. Orchestrating to meet ... Read More
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Worldwide Enterprise Performance Management Applications Software Forecast, 2024–2028
Worldwide Enterprise Performance Management Applications Software Forecast, 2024–2028 This IDC study presents a five-year forecast for the worldwide enterprise performance management applications software market."The need to work with consolidated financial data and integrate workflows across an org ... Read More
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AI-Enabled Autonomous Operations Building Blocks for Digital Infrastructure Innovation
AI-Enabled Autonomous Operations Building Blocks for Digital Infrastructure Innovation This IDC Perspective highlights the transformative impact of AI, observability, and automation on digital infrastructure operations. It discusses how the shift toward intelligent, software-defined operations will ... Read More
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Evaluating the True Cost of Open Source Software
Evaluating the True Cost of Open Source Software This IDC Perspective evaluates the true cost of open source software. While many organizations choose open source software over traditional software based on the theory that it is less expensive, that's not always the case. While there are specific ca ... Read More
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Is Onboarding Working? A Comprehensive Market Perspective for HCM Vendors
Is Onboarding Working? A Comprehensive Market Perspective for HCM Vendors This IDC Market Perspective details employee onboarding. "Effective onboarding transforms first impressions into lasting employee engagement, retention, and productivity." — Sam Halwani, research VP, Human Capital Management, ... Read More
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AI Transformation Is Driving Digital Business
AI Transformation Is Driving Digital Business This IDC Perspective underscores the critical role of artificial intelligence (AI) in optimizing operational processes and pioneering new revenue models. Artificial intelligence is pivotal in driving digital business transformation with leaders integrati ... Read More
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The Impact of Digital Sovereignty on Asia/Pacific Telecoms Sector
The Impact of Digital Sovereignty on Asia/Pacific Telecoms Sector This IDC study examines the rise of digital sovereignty with an increase in focus on digital transformation (DX) and the use of cloud-based services. The need to secure data and workloads has gone beyond data sovereignty. Communicatio ... Read More
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IDC PlanScape: CPaaS to Optimize Marketing
IDC PlanScape: CPaaS to Optimize Marketing In essence, businesses must be quick to respond to potential buyers and smart in how they address their target audiences and how they keep them as satisfied and loyal customers. This calls for technology that is also easy to implement and scale (especially ... Read More
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Worldwide Project and Portfolio Management Software Forecast, 2024–2028: Optimizing Experience-Oriented Business with GenAI and Strategic Execution to Grow PPM CAGR
Worldwide Project and Portfolio Management Software Forecast, 2024–2028: Optimizing Experience-Oriented Business with GenAI and Strategic Execution to Grow PPM CAGR This IDC study provides a 2024–2028 forecast for the worldwide project and portfolio management (PPM) software market, which grew 13.3% ... Read More
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Worldwide Software Change, Configuration, and Process Management Market Shares, 2023: Demand for Software Velocity, Collaboration, and Emerging GenAI Impel Ongoing High Growth
Worldwide Software Change, Configuration, and Process Management Market Shares, 2023: Demand for Software Velocity, Collaboration, and Emerging GenAI Impel Ongoing High Growth This IDC study provides 2023 vendor share analysis for the worldwide software change, configuration, and process management ... Read More
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Microsoft Build 2024: Using GenAI to Propel Software Development into the Future
Microsoft Build 2024: Using GenAI to Propel Software Development into the Future This IDC Perspective highlights key announcements from the Microsoft Build 2024 conference in May 2024. Significant advancements in AI were demonstrated at the event, including new tools and enhancements for Azure, copi ... Read More
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Voice of the Customer — A Look at Metrics and KPIs
Voice of the Customer — A Look at Metrics and KPIs This IDC Perspective provides insights into selection and application of metrics for a VOC program. Voice of the customer programs are evolving beyond traditional surveys to include indirect and inferred feedback, utilizing a variety of metrics like ... Read More
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CFOs Playing the Revenue Game: Understanding How CFOs Can Drive Revenue
CFOs Playing the Revenue Game: Understanding How CFOs Can Drive Revenue This IDC Perspective emphasizes the shift in CFO roles from traditional cost management to strategic revenue growth facilitation. It highlights the importance of adopting modern business intelligence and analytics, strategic fin ... Read More
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How Can Marketers Leverage the Next Era of X-O Applications
How Can Marketers Leverage the Next Era of X-O Applications This IDC Perspective delves into what is an experience-orchestrated business (X-OB), what is the value proposition for marketers, and how they can leverage X-O applications as a competitive differentiator."Marketers should seize the opportu ... Read More
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IDC PlanScape: Emerging Trends Shaping Datacenter Colocation
IDC PlanScape: Emerging Trends Shaping Datacenter Colocation This IDC PlanScape provides an overview of benefits, emerging trends, usage of AI, and its impact on colocation datacenters."Emerging trends such as GenAI and edge computing are reshaping the colocation landscape. While AI applications are ... Read More
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Worldwide AI Life-Cycle Software Market Shares, 2023: All Eyes on Responsible AI
Worldwide AI Life-Cycle Software Market Shares, 2023: All Eyes on Responsible AI This IDC study presents a view of worldwide artificial intelligence life-cycle software revenue broken down by vendor for the historical year 2023. "AI's growth demands responsible innovation; balancing rapid advancemen ... Read More
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The Importance of Mobility for Operational Decision-Making
The Importance of Mobility for Operational Decision-Making This IDC Perspective focuses on the use of mobile technology for operations. Mobile usage has grown steadily over recent years in companies with advanced operational processes. The reason for this continued expansion becomes evident when vie ... Read More
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Charting New Value for Digital Lending with AI
Charting New Value for Digital Lending with AI This IDC Market Perspective analyzes the impact of AI on digital lending in Asia/Pacific, revealing a transition toward data-centric approaches across the processes and functions in the entire digital lending value chain. A significant emphasis is place ... Read More
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Broadcom Mainframe Software Update 2024 Highlights Modernization, Interoperability, and Ecosystems
Broadcom Mainframe Software Update 2024 Highlights Modernization, Interoperability, and Ecosystems This IDC Perspective highlights business updates and insights shared by Broadcom's Mainframe Software leadership team during a recent analyst summit hosted in Boston in June 2024."Over the past six yea ... Read More
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Roku Exchange Unlocks Access to Roku's Audience and Premium Media
Roku Exchange Unlocks Access to Roku's Audience and Premium Media This IDC Market Note discusses Roku Exchange, a new advertising technology solution designed for TV streaming. This document also discusses the range of benefits that it offers media companies and brands and advertising agencies. As p ... Read More
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Worldwide IT Leasing and Financing Forecast, 2024–2028: Risk Management Strategies Accompany AI Everywhere in Outlook for Top 25 Countries
Worldwide IT Leasing and Financing Forecast, 2024–2028: Risk Management Strategies Accompany AI Everywhere in Outlook for Top 25 Countries This IDC study provides guidance and revised forecasts for IT leasing, financing, and flexible consumption providers as they navigate the next stages of digital ... Read More
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European IoT Market Forecast 2024-2028
European IoT Market Forecast 2024-2028 This Market Forecast study presents IDC's expectations for the IoT market in Europe (Western Europe [WE] and Central and Eastern Europe [CEE]). It leverages IDC's Worldwide Semiannual Internet of Things Spending Guide, published in May 2024. The forecast, which ... Read More
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Vodafone Sells Italian Business to Swisscom, Continuing to Focus on Markets with Sustainable Structures and Sufficient Local Scale
Vodafone Sells Italian Business to Swisscom, Continuing to Focus on Markets with Sustainable Structures and Sufficient Local Scale This IDC Market Note reviews Swisscom's acquisition of Vodafone Italia and reflects on Vodafone's recent M&A activities in Europe. Swisscom's acquisition of Vodafone ... Read More
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