Marketing & Market Research market research reports by IDC

• Worldwide Mobile In-App and In-Game Advertising Forecast, 2022–2026

  Mar 30, 2022  |  Published by: IDC  |  USD 4,500

  Worldwide Mobile In-App and In-Game Advertising Forecast, 2022–2026 This IDC study sizes and forecasts mobile in-app and in-game advertising and the payout to developers/publishers from that spending, broken down by region and by major ad format. Mobile advertising revenue is additionally broken ou ... Read More

• Worldwide Brand Versus Direct Response Advertising Spending Forecast, 2022–2026

  Mar 30, 2022  |  Published by: IDC  |  USD 4,500

  Worldwide Brand Versus Direct Response Advertising Spending Forecast, 2022–2026 This IDC study forecasts total worldwide digital advertising spending and then breaks it down by brand advertising spending versus direct response advertising spending, and further by digital advertising formats, namely ... Read More

• IDC's Worldwide Advertising Technology Taxonomy, 2022

  Mar 17, 2022  |  Published by: IDC  |  USD 4,500

  IDC's Worldwide Advertising Technology Taxonomy, 2022 This IDC study presents the worldwide advertising software taxonomy, which defines the segments IDC uses to track, analyze, and forecast the business and technology of advertising. This taxonomy is the basis for all of IDC's advertising-related r ... Read More

• IDC PeerScape: Practices to Improve Diversity and Inclusion in the European Tech Workforce

  Feb 01, 2022  |  Published by: IDC  |  USD 4,500

  IDC PeerScape: Practices to Improve Diversity and Inclusion in the European Tech Workforce This IDC PeerScape examines three best practices for establishing successful D&I programs in the organization, focusing on three key elements: cultural change, role models, and adaptation of D&I progra ... Read More

• The Future Chief Marketing Officer: Accelerating Growth in the Digital-First World — An Asia/Pacific Perspective

  Jan 24, 2022  |  Published by: IDC  |  USD 4,500

  The Future Chief Marketing Officer: Accelerating Growth in the Digital-First World — An Asia/Pacific Perspective To capitalize on changed conditions in the digital-first world, chief marketing officers (CMOs) play a key role in the organization's path to growth acceleration. To become a growth drive ... Read More

• U.S. Production Page Volume Forecast, 2022–2025: Taking from Offset, Growth of High-Speed Inkjet

  Jan 05, 2022  |  Published by: IDC  |  USD 4,500

  U.S. Production Page Volume Forecast, 2022–2025: Taking from Offset, Growth of High-Speed Inkjet This IDC study quantifies the U.S. production page volume by application type. It contains IDC's review and forecast of the U.S. production page volume market by application for 2021–2025."There is stil ... Read More

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