Category: Demographics
Demographics market research reports by IDC
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IDC FutureScape: Worldwide Future Consumer 2025 Predictions
IDC FutureScape: Worldwide Future Consumer 2025 Predictions This IDC study contains IDC's top 10 future consumer predictions for 2025–2030. "The consumer market remains vibrant as established digital services, such as video and social media, continue to reshape the landscape and emerging and evolvi ... Read More
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Consumers as Corporate IT Buyers and Technology Decision-Makers: Appreciate the Millennials, Prepare for Gen Z
Consumers as Corporate IT Buyers and Technology Decision-Makers: Appreciate the Millennials, Prepare for Gen Z This IDC Market Perspective looks at characteristics of millennial consumers in light of increased millennial presence among corporate IT buyers and technology decision-makers. "There are o ... Read More
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Understanding Gen Z Consumers
Understanding Gen Z Consumers This IDC Market Perspective looks at the characteristics of Gen Z consumers with a specific focus on brand sentiment and behaviors around their engagement with technology."Despite being early adopters, Gen Z consumers are often critical of new technology and unsatisfied ... Read More
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Zscaler Women in IT and Security CXO Summit
Zscaler Women in IT and Security CXO Summit This IDC Market Note discusses about the Zscaler Women in IT and Security CXO Summit, hosted by Kavitha Mariappan, EVP, Customer Experience and Transformation at Zscaler, and aimed to foster community among women tech leaders and discuss topics such as sec ... Read More
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Forgotten Market: Bridging the Grey Digital Divide in Europe
Forgotten Market: Bridging the Grey Digital Divide in Europe This IDC Market Perspective explores the Future Consumer in Europe from a demographic perspective, with a focus on the widening digital divide between the young and working population and the elderly. Traditionally, most technological inno ... Read More
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Canadian Consumer TV Services Forecast, 2023–2027
Canadian Consumer TV Services Forecast, 2023–2027 This IDC study examines the forecast for Canadian consumer TV services subscribers and revenue. It also addresses the factors shaping the market as well as the key drivers and inhibitors underlying the forecast."In a slow but continually declining TV ... Read More
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Identity in the Digital Age
Identity in the Digital Age This IDC Perspective discusses identity in the digital age. The challenges with respect to the appropriate combination of technological solutions that can help banks address the conflicting needs for better identity verification and increasing security demands, both in te ... Read More
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IDC PeerScape: Practices to Improve Diversity and Inclusion in the European Tech Workforce
IDC PeerScape: Practices to Improve Diversity and Inclusion in the European Tech Workforce This IDC PeerScape examines three best practices for establishing successful D&I programs in the organization, focusing on three key elements: cultural change, role models, and adaptation of D&I progra ... Read More
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