Category: Marketing & Market Research
Marketing & Market Research market research reports by IDC
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Marketing Investment Planner for 2024: Executive Summary
Marketing Investment Planner for 2024: Executive Summary This IDC Perspective offers CMOs, their management teams, and their C-suite colleagues a window into the results of IDC’s 2023 Tech Marketing Benchmark Survey. A 55-page extended document with details on this survey (now in its 21st year) titl ... Read More
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Amazon Ads Unboxed 2023: Connecting the Ad Ecosystem Across Media and Audiences
Amazon Ads Unboxed 2023: Connecting the Ad Ecosystem Across Media and Audiences This IDC Perspective discusses the annual user conference held by Amazon Ads in New York City on October 24–26, 2023. Major announcements included a clean room specifically for publishers, GenAI-automated image generatio ... Read More
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IDC PlanScape: Digital Advertising as a Managed Service to Improve Return on Investment
IDC PlanScape: Digital Advertising as a Managed Service to Improve Return on Investment This IDC PlanScape examines digital advertising as a managed service. "The media and entertainment (M&E) industry is now well on its way to cloud adoption, but navigating through its complexities to achieve t ... Read More
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Zeta Live 2023: Intelligent MadTech Platform Drives Record Growth
Zeta Live 2023: Intelligent MadTech Platform Drives Record Growth This IDC Market Note presents Zeta Global's major product announcements and revenue highlights. Zeta Global held its annual user conference Zeta Live 2023 at The New York Times Center in New York City on September 28, 2023, with hund ... Read More
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Transformational Enablement Lies at the Heart of Seismic's 2023 Shift Event
Transformational Enablement Lies at the Heart of Seismic's 2023 Shift Event This IDC Market Note highlights major announcements and demonstrations from this year's Seismic Shift event, which occurred from October 23 through October 25, 2023, in San Diego, California. Please Note: Extended descriptio ... Read More
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HubSpot's Inbound 2023: Bringing AI to the SMB Marketing Masses
HubSpot's Inbound 2023: Bringing AI to the SMB Marketing Masses This IDC Market Note discusses HubSpot's successfully hosted Inbound 2023, the annual industry event, held both in Boston and online from September 6 to 8, 2023, that drew a live attendance of 12,000 and a substantial online audience, ... Read More
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From Perception to Practice: Revenue Life-Cycle Management, Aligning IT and LOB Priorities, and the Potential Future of RLM
From Perception to Practice: Revenue Life-Cycle Management, Aligning IT and LOB Priorities, and the Potential Future of RLM This IDC Market Perspective delves into the nuances of differing perspectives based on SaaS customer feedback in IDC's 2023 SaaSPath Survey. In the dynamic world of digital com ... Read More
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Bloomreach Clarity: Taking Conversational Marketing and Commerce to the Next Level
Bloomreach Clarity: Taking Conversational Marketing and Commerce to the Next Level This IDC Market Note discusses Bloomreach Clarity, an app for brands to build generative AI (GenAI) agents. Bloomreach recently announced a new conversational commerce capability called Clarity. Clarity is a solution ... Read More
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AWS Generative AI and Analyst Summit: Infrastructure Innovation That Will Reinvent Marketing and Commerce
AWS Generative AI and Analyst Summit: Infrastructure Innovation That Will Reinvent Marketing and Commerce This IDC Market Note looks into some major announcements AWS made at its Generative AI Analyst Day and AWS Summit in New York, held July 25 and 26. These include the general availability of Enti ... Read More
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Forgotten Market: Bridging the Grey Digital Divide in Europe
Forgotten Market: Bridging the Grey Digital Divide in Europe This IDC Market Perspective explores the Future Consumer in Europe from a demographic perspective, with a focus on the widening digital divide between the young and working population and the elderly. Traditionally, most technological inno ... Read More
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TCS Retail — Digital First
TCS Retail — Digital First This IDC Market Note examines the Tata Consultancy Services (TCS) Analyst Day event held in Boston, Massachusetts, on June 13, 2023. We specifically look at the TCS retail and consumer segment and the vision that TCS brings to the table around digital first. Also reviewed ... Read More
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Artificial Intent: How Generative AI Can Disrupt the Trillion-Dollar Digital Ad Economy
Artificial Intent: How Generative AI Can Disrupt the Trillion-Dollar Digital Ad Economy This IDC Market Note is an outline of how to reinvent the ad economy by rebalancing power and control across the sell side and buy side of markets. The ad economy is inefficient because the audience is not part o ... Read More
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The Price of Loyalty: Incentives
The Price of Loyalty: Incentives This IDC Perspective looks at incentives including price incentives, metrics, and the cost to do business with loyalty programs. Retail loyalty programs permeate a majority of retailers that have invested in and implemented a loyalty program as a top marketing initia ... Read More
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Canadian Consumer TV Services Forecast, 2023–2027
Canadian Consumer TV Services Forecast, 2023–2027 This IDC study examines the forecast for Canadian consumer TV services subscribers and revenue. It also addresses the factors shaping the market as well as the key drivers and inhibitors underlying the forecast."In a slow but continually declining TV ... Read More
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Salesforce: Empowering Personalized Experiences with Marketing and Commerce GPT
Salesforce: Empowering Personalized Experiences with Marketing and Commerce GPT This IDC Market Note discusses the announcement made in Salesforce's Connections event on June 7‒8, 2023, for marketing and commerce professionals. The company launched its generative AI (GenAI) products: Marketing GPT a ... Read More
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Aptos Engage and Revionics Insight: Unified Retail
Aptos Engage and Revionics Insight: Unified Retail This IDC Market Note covers the recent Aptos Engage 2023 and Revionics Insight 2023 customer and analyst event held in Las Vegas, Nevada, from May 16 to 19, 2023. Aptos continues to display leadership in omni-channel retail solutions, with Revionics ... Read More
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Using Behavioral Signals to Improve Customer Trust in the Future of Customer Experience
Using Behavioral Signals to Improve Customer Trust in the Future of Customer Experience This IDC Perspective explores the topic of customer trust, which is an outcome of the use of technologies in the Future of Customer Experience framework that deliver real-time contextual awareness for consistent ... Read More
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IDC Perspective: Advertising Growth in Connected TV for 2023 Is Driving Media Technology Vendor Innovations for Native Cloud Services
IDC Perspective: Advertising Growth in Connected TV for 2023 Is Driving Media Technology Vendor Innovations for Native Cloud Services This IDC study highlights that the media and entertainment (M&E) and advertising industries are witnessing a shift toward solutions that are cloud native, smart, ... Read More
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The Unified Omni-Channel: Rethinking Adtech and Martech Silos
The Unified Omni-Channel: Rethinking Adtech and Martech Silos This IDC Market Perspective discusses unified omni-channel. The evolution from single channel to multichannel to omni-channel outreach has occurred separately in adtech and martech, resulting in silos of staff, budgets, technology, and t ... Read More
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Sprinklr: Breaking Out of the Mold of a Social Suite to Orchestrate Whole Journey Customer Engagement
Sprinklr: Breaking Out of the Mold of a Social Suite to Orchestrate Whole Journey Customer Engagement This IDC Market Note discusses Sprinklr's first ever analyst summit, which was held in Dubai, the United Arab Emirates, from April 25 to 28. This one-of-a-kind event included a curated list of about ... Read More
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Worldwide Marketing Campaign Management Software Market Shares, 2022: Funding Implodes, AI Explodes
Worldwide Marketing Campaign Management Software Market Shares, 2022: Funding Implodes, AI Explodes This IDC study discusses worldwide marketing campaign management software market shares for 2022."Chat-based AI changes everything," said Gerry Murray, research director of IDC's Marketing Automation ... Read More
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Worldwide Marketing Campaign Management Software Forecast, 2023–2027
Worldwide Marketing Campaign Management Software Forecast, 2023–2027 This IDC study presents a five-year forecast for the worldwide marketing campaign management software market."Chat-based AI changes everything," said Gerry Murray, research director of IDC's Marketing Automation Technology research ... Read More
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Identity in the Digital Age
Identity in the Digital Age This IDC Perspective discusses identity in the digital age. The challenges with respect to the appropriate combination of technological solutions that can help banks address the conflicting needs for better identity verification and increasing security demands, both in te ... Read More
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Digital Services Act and Your Customer Data: The Future of Digital Marketing and Customer Experience Will Be Highly Regulated
Digital Services Act and Your Customer Data: The Future of Digital Marketing and Customer Experience Will Be Highly Regulated This IDC Perspective discusses digital service regulations. The European Commission published its proposals for the Digital Services Act (DSA) and Digital Markets Act (DMA) ... Read More
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Future of Customer Experience: Preparing for Generative AI in Marketing
Future of Customer Experience: Preparing for Generative AI in Marketing This IDC Perspective looks at future of customer experience with respect to generative AI in marketing. Generative AI is now ready to be deployed by enterprises to help improve marketing effectiveness and efficiency. But it bri ... Read More
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