Marketing & Market Research market research reports by IDC

• Future of Customer Experience: Preparing for Generative AI in Marketing

  Apr 25, 2023  |  Published by: IDC  |  USD 7,500

  Future of Customer Experience: Preparing for Generative AI in Marketing This IDC Perspective looks at future of customer experience with respect to generative AI in marketing. Generative AI is now ready to be deployed by enterprises to help improve marketing effectiveness and efficiency. But it bri ... Read More

• Worldwide Mobile In-App and In-Game Advertising Forecast, 2023–2027: ATT Keeps Rocking the Boat as Privacy Sandbox Looms

  Mar 30, 2023  |  Published by: IDC  |  USD 7,500

  Worldwide Mobile In-App and In-Game Advertising Forecast, 2023–2027: ATT Keeps Rocking the Boat as Privacy Sandbox Looms This IDC study captures revenue derived from in-app and in-game mobile advertising as well as direct spending by users on mobile games and nongame mobile apps. Mobile advertising ... Read More

• Advertising on Connected TV

  Mar 29, 2023  |  Published by: IDC  |  USD 7,500

  Advertising on Connected TV This IDC Perspective focuses on advertising on CTV. Advertising revenue across local U.S. media will decline by 0.5% in the coming year, projects the latest forecast from BIA Advisory Services. In addition, buyers estimate spending less on traditional cable and broadcast ... Read More

• Customer Data Influences on Content Marketing and the Customer Experience

  Mar 21, 2023  |  Published by: IDC  |  USD 7,500

  Customer Data Influences on Content Marketing and the Customer Experience This IDC Perspective explores the challenges and opportunities in collecting, using, and sharing customer data within the context of a content marketing strategy. Customer data platforms offer a central location to house and m ... Read More

• Coke's Generative AI Deal with Bain: Dawn of a New Era in Digital Marketing

  Mar 17, 2023  |  Published by: IDC  |  USD 2,500

  Coke's Generative AI Deal with Bain: Dawn of a New Era in Digital Marketing This IDC Market Note provides insights and recommendations related to the use of generative AI tools such as ChatGPT and DALL·E for marketing. The scale, scope, and intimacy (intrusion) capabilities of digital marketing have ... Read More

• DOJ v. Google, Part 2: Erosion of Customer Trust Could Have Implications Across the Broader Advertising Ecosystem

  Feb 23, 2023  |  Published by: IDC  |  USD 2,500

  DOJ v. Google, Part 2: Erosion of Customer Trust Could Have Implications Across the Broader Advertising Ecosystem This IDC Market Note explores the implications of the January 24, 2023, lawsuit that the U.S. Department of Justice launched against Google. The lawsuit alleges that the company engaged ... Read More

• The Convergence of Media and Retail Use Cases

  Feb 14, 2023  |  Published by: IDC  |  USD 7,500

  The Convergence of Media and Retail Use Cases This IDC Perspective features the convergence of media and retail use cases. The concept of home entertainment, automation, shoppable ads, and ecommerce convergence has been debated for years without resolution. The reasons are many but primarily resulti ... Read More

• Bigtincan Extends Revenue Intelligence Capabilities with Acquisition of SalesDirector.ai

  Jan 30, 2023  |  Published by: IDC  |  USD 2,500

  Bigtincan Extends Revenue Intelligence Capabilities with Acquisition of SalesDirector.ai This IDC Market Note highlights Bigtincan's acquisition of SalesDirector.ai, announced on December 28, 2022. This document also examines some of the trends within sales enablement and how Bigtincan's acquisition ... Read More

• Revenue Enablement as the Next Step in the Enablement Journey

  Jan 17, 2023  |  Published by: IDC  |  USD 7,500

  Revenue Enablement as the Next Step in the Enablement Journey This IDC Perspective provides an overview of revenue enablement, how it differs from sales enablement, and provides key considerations for tech buyers looking to implement a revenue enablement framework within their organization. "Revenu ... Read More

• IDC PlanScape: Operationalizing Charitable Giving

  Dec 22, 2022  |  Published by: IDC  |  USD 4,500

  IDC PlanScape: Operationalizing Charitable Giving This IDC study aims to provide a road map for operationalizing charitable giving, provisioning a path for thinking about where, how, and why to implement certain programs in a world that is increasingly digital and omni-channel, overrun with product, ... Read More

• AWS for Advertising and Marketing: Will Infrastructure Finally Eat MadTech?

  Dec 19, 2022  |  Published by: IDC  |  USD 4,500

  AWS for Advertising and Marketing: Will Infrastructure Finally Eat MadTech? This IDC Market Perspective highlights the importance of AWS for Advertising and Marketing. AWS for Advertising and Marketing is a major development that will reshape the industry. By democratizing distributed data managemen ... Read More

• Adobe Marketing Mix Modeling Service Enters General Availability

  Dec 15, 2022  |  Published by: IDC  |  USD 1,500

  Adobe Marketing Mix Modeling Service Enters General Availability This IDC Market Note covers Adobe's announcement of the general availability of Marketing Mix Modeling on October 6, 2022. Please Note: Extended description available upon request. ... Read More

• IDC PeerScape: Point-of-Sale Practices to Address Evolving Shopper Expectations

  Dec 15, 2022  |  Published by: IDC  |  USD 4,500

  IDC PeerScape: Point-of-Sale Practices to Address Evolving Shopper Expectations This IDC PeerScape examines challenges retailers are encountering in ensuring customer engagement amid the changing expectations and behaviors of the new omni-channel shopper. Shoppers have new expectations for a customi ... Read More

• Twilio Targets Customer Engagement with SIGNAL 2022 Announcements

  Dec 13, 2022  |  Published by: IDC  |  USD 1,500

  Twilio Targets Customer Engagement with SIGNAL 2022 Announcements This IDC Market Note covers Twilio product announcements and quarterly financial results made during the Twilio SIGNAL 2022 conference, which took place in San Francisco, from November 1 to 3, 2022."Twilio's announcement of Engage's g ... Read More

• Microsoft Takes Aim at Employee Experience with Viva Sales

  Dec 06, 2022  |  Published by: IDC  |  USD 1,500

  Microsoft Takes Aim at Employee Experience with Viva Sales This IDC Market Note presents IDC's opinions on Viva Sales, Microsoft's latest addition to its Viva employee experience and engagement platform. Viva Sales aims to streamline processes and reduce time spent on administrative tasks, with a vi ... Read More

• Oracle CloudWorld 2022: Modernizing Modern Marketing

  Nov 16, 2022  |  Published by: IDC  |  USD 1,500

  Oracle CloudWorld 2022: Modernizing Modern Marketing This IDC Market Note provides insights into CloudWorld 2022, held in Las Vegas in the week of October 17."Oracle is refactoring its marketing and CX solutions on its OCI, Fusion, and Unity data products and coordinating the go-to-market and sales ... Read More

• Worldwide SMB Marketing Campaign Management Software Market Shares, 2021: Dawn of the SMB Segment

  Nov 12, 2022  |  Published by: IDC  |  USD 4,500

  Worldwide SMB Marketing Campaign Management Software Market Shares, 2021: Dawn of the SMB Segment This IDC study provides 2021 market share analysis of the worldwide SMB marketing campaign management software market."SMB marketers have matured and have their own distinct requirements for powerful, y ... Read More

• Worldwide SMB Marketing Campaign Management Software Forecast, 2022–2026: Dawn of the Growth Segment

  Nov 10, 2022  |  Published by: IDC  |  USD 4,500

  Worldwide SMB Marketing Campaign Management Software Forecast, 2022–2026: Dawn of the Growth Segment This IDC study presents a worldwide five-year forecast and shows continued growth in demand for marketing applications that support the unique needs of SMB organizations."Today, SMB organizations hav ... Read More

• Worldwide Enterprise Marketing Campaign Management Software Market Shares, 2021 — The Evolution from Martech Products to Customer Experience Platforms

  Sep 27, 2022  |  Published by: IDC  |  USD 4,500

  Worldwide Enterprise Marketing Campaign Management Software Market Shares, 2021 — The Evolution from Martech Products to Customer Experience Platforms This IDC study presents 2021 worldwide market share analysis of vendors that provide marketing campaign management software for enterprise companies. ... Read More

• The Top 5 Things to Know About Advertising in the Metaverse

  Sep 23, 2022  |  Published by: IDC  |  USD 4,500

  The Top 5 Things to Know About Advertising in the Metaverse This IDC Perspective explores how advertising might look like in Meta Platforms' proposed metaverse, what its commercial volume could be, what gating factors might affect consumer adoption, and how advertisers could go about gathering exper ... Read More

• Selling More with Data! The Framework for Data-Driven Marketing and Sales

  Sep 22, 2022  |  Published by: IDC  |  USD 4,500

  Selling More with Data! The Framework for Data-Driven Marketing and Sales This IDC Perspective discusses how the B2B market is in a transition period. The changes we have witnessed to this point are permanent. B2B sales and marketing is set for additional transformation: innovation that reduces comp ... Read More

• Streaming Data and Time Series Market Events, 1H22: It's All About the Developer Experience

  Sep 19, 2022  |  Published by: IDC  |  USD 1,500

  Streaming Data and Time Series Market Events, 1H22: It's All About the Developer Experience This IDC Market Note examines significant database management systems vendor announcements made during the first half of 2022 and offers an analysis regarding their significance. It includes a view as to the ... Read More

• Platform Culture Determines the Performance of Martech Majors and Their Customers

  Sep 16, 2022  |  Published by: IDC  |  USD 1,500

  Platform Culture Determines the Performance of Martech Majors and Their Customers This IDC Market Note addresses the hidden source of fragmentation across the front-office CX tech stacks of major martech/CX vendors. How vendors manage internal front-office product teams determines the level of fragm ... Read More

• The Digital-First Era Demands a New Marketing and Sales Model: Introducing Adaptive Customer Engagement

  Sep 14, 2022  |  Published by: IDC  |  USD 4,500

  The Digital-First Era Demands a New Marketing and Sales Model: Introducing Adaptive Customer Engagement This IDC Perspective focuses on the new Adaptive Customer Engagement (ACE) model that engages the modern digital-first B2B buyer. Marketing is facing the reality of reaching and influencing a pred ... Read More

• Salesforce Debuts Marketing Cloud Engagement on Hyperforce in India

  Sep 02, 2022  |  Published by: IDC  |  USD 1,500

  Salesforce Debuts Marketing Cloud Engagement on Hyperforce in India This IDC Market Note discusses the announcement by Salesforce that Marketing Cloud Engagement on Hyperforce will be available in India to new customers beginning in August 2022. It also provides an overview of new offerings and IDC' ... Read More

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