Category: Consumer Goods
Consumer Goods market research reports by IDC
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Worldwide Wearable Computing Device Forecast Update, 2022–2026: CY 3Q22
Worldwide Wearable Computing Device Forecast Update, 2022–2026: CY 3Q22 This IDC study presents the worldwide wearable computing device forecast for the 2022–2026 period."As the worldwide wearables market reaches maturity, we expect growth to continue albeit at a slower rate," says Ramon T. Llamas, ... Read More
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The Digital-Native Business Funding Winter Is Coming: Where Are the Opportunities for Technology Suppliers?
The Digital-Native Business Funding Winter Is Coming: Where Are the Opportunities for Technology Suppliers? This IDC Market Perspective presents a first take on the impact of the funding winter on digital-native businesses (DNBs) and the pressures they are currently facing. The report provides a set ... Read More
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Metaverse Implications for Financial Services
Metaverse Implications for Financial Services This IDC Perspective introduces the metaverse and provides insights into its development, major players working toward the creation of the metaverse, and its implications for the financial services industry."Although the metaverse may still be a somewhat ... Read More
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IDC PlanScape: Customer Data Platforms for Hospitality and Travel
IDC PlanScape: Customer Data Platforms for Hospitality and Travel This IDC PlanScape provides a road map for hospitality and travel organizations considering CDP investments. It breaks down what is driving interest in CDP in hospitality and travel organizations and describes what differentiates CDP ... Read More
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Innovation Scouting — Working with Digital-Native Businesses as Innovation Accelerators
Innovation Scouting — Working with Digital-Native Businesses as Innovation Accelerators This IDC Market Note examines the practice of innovation scouting. The concept of innovation scouting is defined, as well as the reasons for engaging in this practice and how it is executed."Innovation is increas ... Read More
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U.S. Smartwatch and Fitness Tracker Ownership, 2022
U.S. Smartwatch and Fitness Tracker Ownership, 2022 This IDC Survey looks at smartwatch and fitness tracker ownership in the United States. We polled 1,411 current smartwatch and fitness tracker owners on what brand of device they own, whether it was the same brand as their smartphone, and how impor ... Read More
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China Gaming Market Forecast, 2021–2026
China Gaming Market Forecast, 2021–2026 As consumers have adjusted to the pandemic lifestyle, the demand for gaming has also become normalized in 2021. Mobile and PC gaming remain as the dominant segments in the China market, whereas both console and cloud-streamed gaming are gaining momentum in the ... Read More
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IDC PlanScape: Secure IoT for Retail
IDC PlanScape: Secure IoT for Retail This IDC PeerScape provides a road map for implementing IoT security in retail organizations. "Amid rising retail crime and cyberattacks, now is an important time for retailers to take a proactive approach to security across the many, varied IoT applications acro ... Read More
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These Five Trends Will Allow Grocery Retailers to Ride the Waves of Economic Volatility
These Five Trends Will Allow Grocery Retailers to Ride the Waves of Economic Volatility This IDC Perspective predicts five ways that grocery retailers will accelerate their digital transformation strategies to survive and thrive in rapidly shifting social and economic conditions. Already a narrow ma ... Read More
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Upskilling/Reskilling in the Metaverse — A Distant Reality?
Upskilling/Reskilling in the Metaverse — A Distant Reality? This IDC Market Note explores the current development and prospects on the use of the metaverse as a tool for learning and development (L&D) for IT skills. Although current hype around Web 3.0 and the metaverse cannot be overlooked and ... Read More
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Consumers: Extending Smartphones to a Smart Wearable Set
Consumers: Extending Smartphones to a Smart Wearable Set This IDC Market Note presents an analysis of extending smartphones to a smart wearable set to assist customers. "Smart earbuds and watches extend the smartphone user interface across the body and into real life, creating a smart set of wearabl ... Read More
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The Future of Industries in Latin America
The Future of Industries in Latin America The future of Latin American industries and organizations looks exciting but still challenging. Most consumers have turned to the Internet for whatever product or service they want; they also want secure payment methods and effective delivery. This translate ... Read More
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Worldwide Smart Home Device Market Shares, 2021: Amazon, Samsung, and Xiaomi Take Top Spots
Worldwide Smart Home Device Market Shares, 2021: Amazon, Samsung, and Xiaomi Take Top Spots This IDC study discusses worldwide smart home device market shares for 2021."The COVID-19 pandemic served as a net boon to the worldwide smart home market in 2020 and 2021 as consumers shifted their spending ... Read More
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Worldwide Home Video Game Console Forecast, 2022–2026
Worldwide Home Video Game Console Forecast, 2022–2026 This IDC study estimates home video game console hardware, software, and related service use and spending through 2026. 7th-, 8th-, 9th-, and 10th-gen consoles are considered in grouped categories. Packaged game discs/cards are broken out from di ... Read More
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Worldwide CDN Provider Market Shares, 2021: Competition Remains Fierce and Drives Transformation
Worldwide CDN Provider Market Shares, 2021: Competition Remains Fierce and Drives Transformation This IDC Market Share report provides the 2021 shares of the worldwide commercial CDN vendors worldwide. The document covers market shares of key CDN providers and an "others" category. It includes infor ... Read More
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The Rise of Retail Media Networks
The Rise of Retail Media Networks This IDC Perspective discusses the rise of retail media networks. Recent growth in ecommerce combined with a host of other factors have led to retailers introducing a new digital advertising channel in the form of retail media networks (RMNs). The advertising is des ... Read More
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IDC PlanScape: Meetings in Virtual Reality
IDC PlanScape: Meetings in Virtual Reality This IDC PlanScape provides insights into meetings in virtual reality."Meetings in virtual reality is a stepping-stone toward the future of work in the metaverse," says Ramon T. Llamas, research director with IDC's Augmented and Virtual Reality team. "These ... Read More
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Leveraging "See What I See" Technology to Assist Frontline Workers
Leveraging "See What I See" Technology to Assist Frontline Workers This IDC Perspective examines See What I See Augmented Reality (AR) technologies. The easiest way to understand See What I See is as videoconferencing for frontline workers who need support from a remote colleague. This assistance m ... Read More
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The Inflation Challenge and Retail Price Optimization
The Inflation Challenge and Retail Price Optimization This IDC Perspective discusses the inflationary pressures that retailers face and the implications of pricing tied to merchandising and operating when under these pressures. This study outlines the causal insights that lead to dynamic events duri ... Read More
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Create Multilayered, Digital Retail Experiences for the Customer Using Smart Shelves, Computer Vision, and Artificial Intelligence
Create Multilayered, Digital Retail Experiences for the Customer Using Smart Shelves, Computer Vision, and Artificial Intelligence This IDC study discusses how the future of retail is a continuum of multilayered, digital shopping environments in which invisible streams of data drive personalized exp ... Read More
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Worldwide Smart TV Device Market Shares, 2021: Samsung, LG, and TCL Capture Half of the Total Market Volume
Worldwide Smart TV Device Market Shares, 2021: Samsung, LG, and TCL Capture Half of the Total Market Volume This IDC study examines the 2021 market shares of the major vendors in the worldwide smart TV device market."The COVID-19 pandemic served as a net boon to the U.S. smart home market in 2020 an ... Read More
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Microsoft Azure Platforms Key to Support New Ventures in 365 Business Applications, Metaverse, Cloud Gaming, and More
Microsoft Azure Platforms Key to Support New Ventures in 365 Business Applications, Metaverse, Cloud Gaming, and More This IDC Market Note highlights Microsoft's announcement of new products and services for wave 1 (April to September 2022) by taking into context the impact it will have on the Azure ... Read More
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Reframing the Digital-First Customer Journey: Key Takeaways from IDC's Global CIO Advisory Board — April 2022 Edition
Reframing the Digital-First Customer Journey: Key Takeaways from IDC's Global CIO Advisory Board — April 2022 Edition This IDC Market Perspective focuses on reframing the digital-first customer journey. Drawing from the CIO Advisory Board discussion held in April 2022 and moderated by IDC, this IDC ... Read More
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Worldwide Home Video Game Console Market Shares, 2021: The Ninth-Generation Race Tightens
Worldwide Home Video Game Console Market Shares, 2021: The Ninth-Generation Race Tightens This IDC study examines and contrasts the major video game console platforms from several market share angles in particular in the 2012–2021 period, with an emphasis on the 2020-2021 dynamic. Global market shar ... Read More
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U.S. Smart Speaker Market Shares, 2021: Amazon and Google Maintain Dominance, But Market Shows Signs of Cooling
U.S. Smart Speaker Market Shares, 2021: Amazon and Google Maintain Dominance, But Market Shows Signs of Cooling This IDC study discusses the U.S. smart speaker market shares for 2021."The COVID-19 pandemic inflated demand in 2020 and 2021 as consumers shifted spending priorities in-house, but now in ... Read More
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