Category: Consumer Goods
Consumer Goods market research reports by IDC
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Worldwide Wearables Market Shares, 2021: Apple's Market Share Slows While Smaller Companies Gain
Worldwide Wearables Market Shares, 2021: Apple's Market Share Slows While Smaller Companies Gain This IDC study examines the market share of the major vendors in the worldwide wearables market in 2021."2021 marked another strong year for the wearables market, although much of the volume and value we ... Read More
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Worldwide Hearables Market Shares, 2021: Smaller Vendors Erode Apple and Samsung Hearables Market Shares in 2021
Worldwide Hearables Market Shares, 2021: Smaller Vendors Erode Apple and Samsung Hearables Market Shares in 2021 Apple accounted for 36.2% of the hearables market by volume in 2021, sparking upgrade demand with the launch of its third-generation AirPods late in the year. Samsung followed next with i ... Read More
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U.S. Smartwatch Market Shares, 2021: Apple Loses Share, Samsung Gains Ground
U.S. Smartwatch Market Shares, 2021: Apple Loses Share, Samsung Gains Ground This IDC study examines the market shares of the major vendors in the U.S. smartwatch market in 2021."2021 was a year of retrenchment for the U.S. smartwatch market," says Ramon T. Llamas, research director for IDC's Wearab ... Read More
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U.S. Wearables Market Shares, 2021: Apple and Earwear Rule
U.S. Wearables Market Shares, 2021: Apple and Earwear Rule This IDC study examines the market shares of major vendors in the U.S. wearables market in 2021."2021 was a year of retrenchment in the U.S. wearables market," says Ramon T. Llamas, research director, IDC's Wearables team. "Hearables — wildl ... Read More
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U.S. Hearables Market Shares, 2021: Apple Pushes Market Share Above 60% in the United States
U.S. Hearables Market Shares, 2021: Apple Pushes Market Share Above 60% in the United States This IDC study provides vendor market shares for the U.S. hearables market for 2021"Hearables remained the most popular wearable device in the United States, thanks in large part to sustained demand from 20 ... Read More
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Smart Policies for People-Centric European Cities and Communities
Smart Policies for People-Centric European Cities and Communities This IDC Perspective provides an overview of eight macro policy areas that European city and community leaders should consider integrating into their smart city policies to drive a people-centric approach to technological innovation. ... Read More
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Worldwide Smartwatch Forecast, 2022–2026: CY 2Q22
Worldwide Smartwatch Forecast, 2022–2026: CY 2Q22 This IDC study discusses the forecast for the worldwide smartwatch market for 2022–2026."2022 is the start of a new era in the smartwatch market from an OS perspective," says Ramon T. Llamas, research director for IDC's Wearables program. "Apple will ... Read More
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Worldwide Smartwatch Market Shares, 2021: Apple Slips, While Samsung Gains
Worldwide Smartwatch Market Shares, 2021: Apple Slips, While Samsung Gains This IDC study examines the market shares of vendors in the worldwide smartwatch market in 2021."2021 was a year of mixed results, with the big getting bigger, other companies pivoting toward a different strategy, and still o ... Read More
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U.S. Smartwatch Forecast, 2022–2026
U.S. Smartwatch Forecast, 2022–2026 This IDC study presents the five-year forecast for smartwatch shipments in the United States."Sustained end-user interest, a growing number of devices, and a constantly improving experience all point to continued growth in the U.S. smartwatch market," says Ramon T ... Read More
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Worldwide Augmented and Virtual Reality Hardware Forecast Update, 2022–2026: CY 1Q22
Worldwide Augmented and Virtual Reality Hardware Forecast Update, 2022–2026: CY 1Q22 This IDC study provides an updated forecast for the worldwide augmented and virtual reality hardware market for the 2022–2026 period."The worldwide AR/VR market finished on a strong note in 2021 with renewed interes ... Read More
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IDC's Worldwide Retail Industry Spending Guide Taxonomy, 2022
IDC's Worldwide Retail Industry Spending Guide Taxonomy, 2022 This IDC study provides a detailed description of IDC Retail Insights' taxonomy and is intended to be a companion document to the IDC Worldwide Retail Industry Spending Guide. This structure provides the foundation for research and retai ... Read More
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Worldwide Virtual Reality Headset Market Shares, 2021: Oculus Dominates with 80%
Worldwide Virtual Reality Headset Market Shares, 2021: Oculus Dominates with 80% This IDC study provides a brief overview of the worldwide virtual reality headset market in 2021."The worldwide virtual reality head-mounted display market took a strong step forward in 2021, thanks in large part to Ocu ... Read More
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How Augmented and Virtual Reality Enable the Metaverse for the Future of Work
How Augmented and Virtual Reality Enable the Metaverse for the Future of Work This IDC Perspective discusses how augmented reality (AR) and virtual reality (VR) are preparing companies for the ever-evolving metaverse. It underscores several current use cases — virtual meetings, virtual training and ... Read More
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The Future Consumer Agenda: Mapping Out How Consumers Will Use Technologies That Drive Major Market Shifts
The Future Consumer Agenda: Mapping Out How Consumers Will Use Technologies That Drive Major Market Shifts This IDC Market Note outlines why executives fall short with conventional approaches analyzing for tech-driven consumer disruption. Leaders need to use the Future Consumer framework to plan for ... Read More
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Metaverse and Web3: Toward the Next Big Flip? Key Takeaways from IDC's CIO Advisory Board — February 2022
Metaverse and Web3: Toward the Next Big Flip? Key Takeaways from IDC's CIO Advisory Board — February 2022 This IDC Market Perspective assesses the rise of Web3 and the Metaverse in the context of the broader technology market. Drawing from a CIO Roundtable discussion held in February 2022 and modera ... Read More
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Worldwide Mobile In-App and In-Game Advertising Forecast, 2022–2026
Worldwide Mobile In-App and In-Game Advertising Forecast, 2022–2026 This IDC study sizes and forecasts mobile in-app and in-game advertising and the payout to developers/publishers from that spending, broken down by region and by major ad format. Mobile advertising revenue is additionally broken ou ... Read More
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Look Ma, No Hands: Virtual, Automated, and Personalized — the Future of Retail Mirrors What Digital First Holds for Hospitality, Dining, and Travel
Look Ma, No Hands: Virtual, Automated, and Personalized — the Future of Retail Mirrors What Digital First Holds for Hospitality, Dining, and Travel This IDC Perspective reviews several of the major themes and trends that dominated at the 2022 National Retail Federation (NRF) Big Show. Global hospita ... Read More
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Consumer Market Model Insights: Growth Projected in Key Digital Online Entertainment Service Segments
Consumer Market Model Insights: Growth Projected in Key Digital Online Entertainment Service Segments This IDC Market Perspective examines opportunities in the consumer digital online services market by highlighting growth rates of user bases as published in IDC's Consumer Market Model."Despite much ... Read More
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IDC Perspective: How to Grow In-Store Sustainability with Technology Solutions
IDC Perspective: How to Grow In-Store Sustainability with Technology Solutions This IDC Perspective discusses how to grow in-store sustainability with technology solutions. Over the past few years, retailers are increasing attention to and investment in technologies to enhance their environmental su ... Read More
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Worldwide Mobile and Handheld Gaming Forecast, 2022–2026
Worldwide Mobile and Handheld Gaming Forecast, 2022–2026 This IDC study sizes and assesses the mobile and handheld console gaming marketplace through 2026. The forecast includes four regional breakouts: North America, Western Europe, Asia/Pacific, and the rest of the world (ROW). Device installed ba ... Read More
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Enabling Decentralized Ecosystems Is the Killer App for Web3 in the Enterprise
Enabling Decentralized Ecosystems Is the Killer App for Web3 in the Enterprise This IDC Perspective explores the challenges and opportunities for organizations in every industry to leverage Web3 in support of their unique industry ecosystem constructs. Web3 promises to evolve as the decentralized ne ... Read More
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CES 2022 Evangelizes Computer Vision's Current and Future Potential
CES 2022 Evangelizes Computer Vision's Current and Future Potential This IDC Market Note investigates the relevant news, announcements, and themes from the 2022 Consumer Electronics Show (CES) held in Las Vegas in January as part of IDC's role to better understand and track the consumerization impa ... Read More
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Reporting from NRF: Retail Technology to Support Profitable Hybrid Shopping Experiences
Reporting from NRF: Retail Technology to Support Profitable Hybrid Shopping Experiences This IDC Perspective discusses themes addressed at the 2022 NRF Big Show. Hybrid omni-channel experiences open opportunities to please the consumer in new ways, but they also add significant expense and complexit ... Read More
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Consumer Market Model Insights: Sharing Economy Growth Opportunities Intersect with Great Resignation Trends
Consumer Market Model Insights: Sharing Economy Growth Opportunities Intersect with Great Resignation Trends This IDC Market Perspective examines the dynamics of the labor market, reveals why workers are resigning from their positions in large numbers, and where future opportunities are present in t ... Read More
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IDC MaturityScape: eCommerce in Retail and Direct to Consumer 2.0
IDC MaturityScape: eCommerce in Retail and Direct to Consumer 2.0 This IDC MaturityScape enables an organization to assess the competency and maturity of its ecommerce core business process. It was written to help CIOs and line-of-business (LOB) executives take actions today that will deliver the de ... Read More
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