Category: Women's Apparel
Women's Apparel market research reports by Euromonitor International
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Womenswear in Germany
Womenswear in Germany After a challenging end to 2022, when the holiday sales season’s underwhelming results left retailers apprehensive for the year ahead, 2023 started on a more positive note in womenswear. German consumers took a conservative approach to non-discretionary spending during winter 2 ... Read More
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Jeans in Germany
Jeans in Germany Levi Strauss Germany is set to maintain its leading position in both men’s and women's premium jeans in Germany in 2023, and stores have seen a consistently positive business performance. Levi’s enjoys long-time brand recognition amongst consumers, and has established itself as a ho ... Read More
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Apparel and Footwear in Germany
Apparel and Footwear in Germany In Germany, inflation and interest rates have remained high in 2023, and real GDP has remained relatively flat, negatively affecting consumer spending and demand for non-essential goods such as fashion items. Despite the expectation of an increase for apparel and foot ... Read More
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Apparel and Footwear in Mexico
Apparel and Footwear in Mexico In 2023, categories within apparel and footwear in Mexico are set to experience diverse trajectories in terms of current value growth. While the overall trend is expected to be positive, apparel accessories is anticipated to continue to see a decline. This downturn can ... Read More
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Jeans in Mexico
Jeans in Mexico Jeans is set to experience near statis in volume sales in Mexico in 2023, following a pronounced rebound during 2021 and 2022, when post-pandemic trends favoured more casual styles, particularly for workplace attire. In anticipation of a full return to normalcy, during the post-pande ... Read More
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Womenswear in Mexico
Womenswear in Mexico In 2023, the release of the Barbie film in the middle of the year had an astounding impact on womenswear, giving rise to the “Barbiecore” trend, whereby enthusiasts sought to emulate the iconic dolls’ outfits and colour palettes. This trend endured for months after the film’s de ... Read More
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Apparel and Footwear in Israel
Apparel and Footwear in Israel Apparel and footwear is set to record mid-single digit growth in current value terms in 2023, which translates to a decline in constant terms driven by the challenging economic and political environment that have seen Israeli consumers limiting their investments in the ... Read More
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Apparel and Footwear in Sweden
Apparel and Footwear in Sweden Apparel and footwear in Sweden is expected to display weaker current retail value and volume growth in 2023. Retail volume will post an overall decline, while retail value is set to remain positive, albeit lower than levels experienced in 2021 and 2022, primarily drive ... Read More
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Womenswear in Israel
Womenswear in Israel After two years of strong growth which have seen womenswear recovering from the declines seen during the pandemic, in 2023, the category’s growth is expected to slow down. The limited growth in womenswear has been driven by the challenging economic environment, characterised by ... Read More
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Jeans in Sweden
Jeans in Sweden Jeans is predicted to register a decrease in retail volume terms in 2023, with current retail value remaining positive due to inflation and rising unit prices. Prior to the outbreak of COVID-19, jeans struggled with retail volume growth, with consumers increasingly trading up for mor ... Read More
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Womenswear in Sweden
Womenswear in Sweden In 2023, the performance of womenswear will exhibit the same dynamics as the overall apparel industry, recording a decline in retail volume sales, while current retail value is set to remain positive, primarily driven by inflation and rising unit prices. Euromonitor Internationa ... Read More
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Jeans in Israel
Jeans in Israel In 2023, despite the return to normality and an increasing number of Israelis returning to the office, the sales of jeans in Israel experienced a slowdown. This deceleration can be attributed to the challenging economic environment marked by rising interest rates and high inflation, ... Read More
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Sustainability in Luxury and Fashion: Time for Action
Sustainability in Luxury and Fashion: Time for Action In the context of climate crisis, shifting regulation and high inflation leading consumers to rethink their fashion spend, fashion and luxury market players need to review their operations to minimise their negative impact while helping to build ... Read More
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Jeans in Austria
Jeans in Austria Men’s jeans and women’s jeans are projected to see retail volume sales decline across price segments over 2023. In Austria, the purchase of new jeans was not a priority at the end of the review period, with many consumers already owing one or more pairs. Importantly, consumers were ... Read More
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Womenswear in Austria
Womenswear in Austria Retail volume sales of womenswear are projected to fall over 2023. This is partly due to stabilisation following two years of rebound, especially in 2022, from the slump recorded during the Coronavirus (COVID-19) pandemic in 2020. However, demand has also been adversely affecte ... Read More
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Apparel and Footwear in Vietnam
Apparel and Footwear in Vietnam Vietnam's GDP is predicted to grow by approximately 4.5% by the end of 2023 according to the country’s General Statistical Office, which is less than the 6.5% predicted at the start of the year. Due to the impact of price inflation, consumers are adopting a more prude ... Read More
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Womenswear in Vietnam
Womenswear in Vietnam Due to elevated inflation and a dismal economic outlook, people have been looking to save money and have been more cautious when it comes to spending on womenswear in 2023. Although the Vietnamese government temporarily reduced the VAT rate from 10% to 8% in July 2023 (until th ... Read More
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Jeans in Vietnam
Jeans in Vietnam Jeans, like other apparel and footwear categories, has been negatively affected by elevated inflation and slower economic growth in 2023. This is despite the temporary reduction in VAT from 10% to 8% that was implemented by the government in June 2023. With disposable income coming ... Read More
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Jeans in the US
Jeans in the US In 2022, jeans experienced a slight drop in volume sales, while showing a marginal increase in current value terms, primarily attributed to surging inflation and economic uncertainties leading to higher prices, which in turn dampened consumer confidence and demand. As living costs ha ... Read More
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Apparel and Footwear in the US
Apparel and Footwear in the US Apparel and footwear in the US, which saw robust growth in 2021, encountered a noticeable deceleration in both current value and volume terms starting from 2022. This slowdown can primarily be attributed to the persistent inflation and ongoing economic uncertainty that ... Read More
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Womenswear in the US
Womenswear in the US Following robust growth in 2021, womenswear in the US experienced a pronounced deceleration in both value and volume growth in 2022, and this slower rate of growth is set to be maintained in 2023. This slowdown can be attributed to the return to the pre-pandemic level of sales, ... Read More
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Apparel and Footwear in South Africa
Apparel and Footwear in South Africa For many South Africans, apparel and footwear is perceived as a non-essential purchase, with price-sensitive consumers reducing their discretionary spending in 2023 due to the impact of high inflation on food, fuel and even electricity. Consumers are struggling t ... Read More
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Jeans in South Africa
Jeans in South Africa Many South Africans face tough economic conditions due to the rising cost of living. This is forcing them to reduce their discretionary spending. Due to economic difficulties in the country, increasing numbers of consumers are trading down from standard jeans to economy options ... Read More
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Womenswear in South Africa
Womenswear in South Africa The first live-action Barbie film was released in South Africa in 2023, encouraging many apparel and footwear specialists to stock various licensed clothing items featuring the Barbie logo. Watching the Barbie film for many local consumers was a major occasion. Some watche ... Read More
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What Fashion and Luxury Brands Should Know About Gen-Zers
What Fashion and Luxury Brands Should Know About Gen-Zers Born between 1995 and 2009, Generation Z (Gen Z) is coming of age alongside significant changes in post-pandemic economy, giving rise to the Gen Z luxury and fashion consumer’s tendencies for price sensitivity, individualistic expression, act ... Read More
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