Category: Women's Apparel
Women's Apparel market research reports by Euromonitor International
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Womenswear in Colombia
Womenswear in Colombia The remarkable growth in womenswear observed in Colombia in 2022, driven by local consumers emerging from lockdowns and eager to update their wardrobes, has been followed by a marked slowdown in 2023, with this trend expected to persist into 2024 due to high inventory levels. ... Read More
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Womenswear in Argentina
Womenswear in Argentina Womenswear witnessed a challenging year in 2024 as Argentina’s recession deepened and consumers were challenged by the most severe cost-of-living crisis in a generation. Challenging economic conditions have led women to buy apparel less frequently, although many are still inc ... Read More
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Apparel and Footwear in Denmark
Apparel and Footwear in Denmark Apparel and footwear in Denmark saw a rebound in retail volume sales during 2024 after two years of decline. The Danish economy made a steady recovery amid cooling inflation rates, rising wages and lower interest rates. Consumers have become more inclined to spend on ... Read More
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Womenswear in the Czech Republic
Womenswear in the Czech Republic In the Czech Republic, menstrual panties made from multiple layers of specialised materials were almost unheard of four years ago. However, by 2024, these products have gained significant traction in womenswear, with an estimated 5–7% of female consumers purchasing p ... Read More
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Jeans in Colombia
Jeans in Colombia Jeans continue to outperform many other categories within apparel and footwear in 2024, as they are regarded as a core element of most wardrobes in Colombia, suitable for wear throughout the year. The casualisation of workwear and the wide variety of models and styles available, no ... Read More
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Womenswear in Denmark
Womenswear in Denmark Womenswear witnessed strong retail volume and current value growth in 2024, underpinned by the stronger Danish economy. Over the course of 2024, lower inflation, falling interest rates and rising wages have supported a rise in consumer confidence and this has translated into hi ... Read More
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Womenswear in Egypt
Womenswear in Egypt Womenswear in Egypt has witnessed a decline in volume sales in 2024, despite an increase in value growth. This paradox is largely attributed to the significant rise in prices driven by several factors. Firstly, the devaluation of the Egyptian pound in March 2024 resulted in a los ... Read More
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Jeans in Argentina
Jeans in Argentina Jeans are a key part of daily attire in Argentina and often feature as one of the expensive items in apparel collections. Confronted by recession and the squeeze on disposable income, Argentineans are drawn to brands offering payment options and specifically the possibility of pay ... Read More
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Jeans in Singapore
Jeans in Singapore Jeans are regarded as a wardrobe staple in Singapore, driven by the ongoing movement towards casualisation. This trend, accelerated by the pandemic, has fundamentally reshaped fashion preferences, with individuals prioritising comfortable yet stylish clothing. Jeans, which once ha ... Read More
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Apparel and Footwear in Colombia
Apparel and Footwear in Colombia Apparel and footwear in Colombia are navigating a complex landscape in 2024 marked by several significant challenges, most notably the cost-of-living crisis, which has been driven by high interest rates, increased energy bills, and ongoing economic and political unce ... Read More
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Apparel and Footwear in the Czech Republic
Apparel and Footwear in the Czech Republic In 2023, apparel and footwear in the Czech Republic faced challenges due to a post-pandemic slump, compounded by broader geopolitical and economic uncertainties. However, 2024 presents a more optimistic outlook, characterised by a recovery in demand and gro ... Read More
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Jeans in Malaysia
Jeans in Malaysia Sales of jeans in Malaysia are set to continue their upward trajectory in current value terms in 2024, bolstered by the growing athleisure trend. Malaysians are increasingly gravitating towards casual, comfortable clothing that can easily be dressed up or down for different occasio ... Read More
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Apparel and Footwear in Spain
Apparel and Footwear in Spain Retail sales of apparel and footwear in Spain registered a slowdown in growth in both volume and current value terms in 2024, with the high cost of living being the key factor behind this trend. With many households exposed to rising interest rates, given the high conce ... Read More
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Jeans in Spain
Jeans in Spain Jeans in Spain saw weak retail volume and current value growth in 2024. The average disposable income of Spaniards continued to decline due to rising interest rates. At the same time, retailers were forced to raise their prices due to a general increase in their operating costs. As a ... Read More
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Apparel and Footwear in the Philippines
Apparel and Footwear in the Philippines The market for apparel and footwear in the Philippines continues to be strongly influenced by urbanisation, with major shopping destinations such as One Ayala, which opened in late 2022, and Opus Mall, which opened its doors in early 2024, driving retail expan ... Read More
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Apparel and Footwear in Malaysia
Apparel and Footwear in Malaysia Sales of apparel and footwear in Malaysia are expected to see positive growth in current value terms in 2024, albeit at a slower pace compared to the previous two years. The rising cost of living is a significant factor impacting the market, with higher production co ... Read More
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Womenswear in the Philippines
Womenswear in the Philippines In the Philippines, the womenswear market is increasingly defined by versatile, casual options that effortlessly transition across various settings. This preference has been shaped by factors such as the rise of American pop culture, widespread sports broadcasting, and ... Read More
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Womenswear in Malaysia
Womenswear in Malaysia The casualisation trend has seen significant growth in womenswear in Malaysia, accelerated by the ongoing influence of hybrid working arrangements. As more women work from home or adopt flexible working schedules, demand for non-formal and comfortable clothing has surged accor ... Read More
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Womenswear in Spain
Womenswear in Spain Like other categories in footwear and apparel, sales of womenswear in Spain were impacted by high interest rates and inflation in 2024. Consequently, an increasing number of local consumers sought to acquire the latest trends at the most affordable prices. Downgrading emerged as ... Read More
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Jeans in the Philippines
Jeans in the Philippines The Philippines has seen a significant shift in dress codes, resulting in increased demand for jeans. Several major corporations, along with educational institutions like De La Salle University, have loosened their wardrobe guidelines, allowing more diverse types of clothing ... Read More
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Apparel and Footwear in Japan
Apparel and Footwear in Japan In 2024, apparel and footwear in Japan is expected to see solid retail current value growth, although sales are still anticipated to remain below the pre-pandemic level. In 2024, sales have been heavily influenced by the changing climate. This industry has always been a ... Read More
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Womenswear in Japan
Womenswear in Japan In recent years, Japan has experienced an unusual pattern of summers with lingering heat, and milder winters; this is largely attributed to global warming, and is changing purchases of womenswear. According to the Japan Meteorological Agency, the summers of 2023 and 2024 recorded ... Read More
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Jeans in Japan
Jeans in Japan The COVID-19 pandemic significantly impacted demand from inbound tourists, with the effects peaking in 2021, when various states of emergency were in place throughout the year. According to Euromonitor’s Travel data, in 2021 inbound arrivals plummeted to less than 1% of 2019 levels. H ... Read More
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Womenswear in China
Womenswear in China Although womenswear in China experienced a strong rebound in retail current value sales in 2023, after the decline seen in 2022 at the height of the pandemic, the category is not expected to be able to sustain this rapid upward trend in 2024, with the year set to register only lo ... Read More
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Womenswear in Italy
Womenswear in Italy Sales of womenswear in Italy saw positive growth in 2024, increasing both in volume and current value terms. Womenswear outerwear (excl jeans) saw positive growth in all categories, which was in part due to the renewed interest of Italian customers in buying new fashionable items ... Read More
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