Category: Women's Apparel
Women's Apparel market research reports by Euromonitor International
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Womenswear in Portugal
Womenswear in Portugal Over 2024, womenswear sales declined in volume and value terms due to the cumulative effects of inflation and rising interest rates on purchasing power. All segments except for super premium jeans recorded decline as consumers made cutbacks on womenswear expenditure. Consumer ... Read More
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Hosiery in Portugal
Hosiery in Portugal In line with the broader trend, hosiery sales posted strong declines in 2024, as consumers limited expenditure and chose not to replace hosiery as often. Both sheer and non-sheer hosiery saw notable decline in current value sales as consumers switched to cheaper products. The lim ... Read More
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Womenswear in Poland
Womenswear in Poland Womenswear in Poland is seeing an evolution in consumer preferences, particularly among fashion-conscious buyers. A growing number of Polish women are knowledgeable about various aspect of fashion, focusing on factors like fabric quality, tailoring, sustainability, and provenanc ... Read More
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Apparel and Footwear in Norway
Apparel and Footwear in Norway Apparel and footwear in Norway witnessed a second year of volume decline in 2024, although the trend was less pronounced than in 2023. Despite the strong premiumisation trend, lower inflation and frequent discounting led to lower current value growth in 2024. Prices st ... Read More
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Jeans in Norway
Jeans in Norway Jeans continue to record weak sales in 2024 following a post-pandemic surge as Norwegian consumers returned to normal lifestyles. The category is increasingly struggling with a very high degree of maturity, with jeans being a staple in most Norwegian’s wardrobes. The informal nature ... Read More
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Jeans in Portugal
Jeans in Portugal Jeans reported a decline in sales over 2024 as consumers made major cutbacks on this staple item. Average unit prices have decreased as consumers switched to more affordable products. There was a notable increase in jeans consumption during discounting periods as consumers looked f ... Read More
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Womenswear in Romania
Womenswear in Romania While premium brands remain popular in Romania, lower-end and fast-fashion brands are increasingly capturing retail value share in womenswear. H&M and Zara have both gained share gained traction in 2024 largely influenced by rising demand for both higher quality and affordable ... Read More
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Womenswear in Taiwan
Womenswear in Taiwan Womenswear in Taiwan saw a significant slowdown in retail volume and current value growth over 2024, following two years of strong post-pandemic growth. The travel boom is slowing in Taiwan, with consumers keen to travel overseas and this diverted expenditure away from apparel a ... Read More
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Jeans in Taiwan
Jeans in Taiwan Jeans in Taiwan witnessed slower volume growth 2024, due to growing competition from apparel made from functional fabrics which are relatively light, stretchable, and cooler. Although denim can be improved with a new style or functional denim fabrics, it is not the first mainstream c ... Read More
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Jeans in Romania
Jeans in Romania As the trend toward casual dressing continues to evolve in Romania, jeans have become a wardrobe staple for consumers of all ages. Consumers value versatile clothing that enables a seamless transition from work to social settings. Nevertheless, cocooning remains an important trend i ... Read More
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Womenswear in Norway
Womenswear in Norway Womenswear in Norway faced decline in volume terms over 2024, although there are signs of improvement compared to 2023. Overall, the category is stabilising following a decline during the pandemic in 2020 and two years of strong growth thereafter. Current value sales have slowed ... Read More
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Jeans in Nigeria
Jeans in Nigeria Jeans in Nigeria faced volume sales decline in 2024 due to the poor economic conditions caused by rising inflation. Current value growth rose dramatically in line with unit price inflation. Consumer spending power has been weakened by high inflation, whilst jeans unit prices were dr ... Read More
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Jeans in Thailand
Jeans in Thailand Jeans continue to be a wardrobe staple in Thailand, with positive growth expected both retail volume and current value terms in 2024. The popularity of jeans is driven by their versatility, offering various styles and fabrics that suit both casual and smarter looks. With fast fashi ... Read More
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Womenswear in Saudi Arabia
Womenswear in Saudi Arabia Women’s empowerment in Saudi Arabia, aligned with the objectives of Vision 2030, is driving growth in the womenswear market. The government is making significant strides in enhancing women’s rights, improving support systems, and expanding professional opportunities across ... Read More
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Womenswear in Thailand
Womenswear in Thailand The market for womenswear in Thailand is experiencing a shift toward multi-purpose products, as consumers increasingly prioritise both fashion and functionality. While style remains a key factor in purchasing decisions, there is growing demand for clothing that offers comfort ... Read More
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Jeans in the Netherlands
Jeans in the Netherlands Jeans in the Netherlands registered strong volume growth in 2024 driven by an increase in unit prices and a shift towards premium products. Consumers are encouraged to buy products that place a stronger emphasis on design, durability and sustainable production. There is grow ... Read More
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Jeans in France
Jeans in France Jeans is in a volume slump in France in 2024, while value sales manage to achieve small positive gains. This follows the post-pandemic rebound in the 2020-2021 period, which has since declined. The current poor performance of jeans is attributed to consumers’ price-sensitivity in lig ... Read More
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Hosiery in South Korea
Hosiery in South Korea Hosiery is managing to achieve small positive volume gains in South Korea in 2024, albeit at lower levels than seen in recent years. Sales are supported by the fact that hosiery has become a means of expressing individual styles, with consumers moving away from plan hosiery an ... Read More
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Womenswear in the Netherlands
Womenswear in the Netherlands Womenswear retail volume sales picked in 2024 aided by manufacturers’ investment in new collections and the promotion of more varied and affordable products in the Netherlands. Consumers were still budget-conscious, and this was reflected in growing demand for affordabl ... Read More
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Apparel and Footwear in France
Apparel and Footwear in France Apparel and footwear is in a negative slump in France in 2024, in both value and volume terms. This is attributed to several factors, including a sluggish birth rate negatively affecting childrenswear, gloomy weather during the first half of the year negatively affecti ... Read More
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Womenswear in Morocco
Womenswear in Morocco Womenswear in Morocco continues to display robust sales in 2024, with a more upbeat performance in volume terms. Demand for womenswear remained stable despite the challenging economic environment and pressure on consumer spending. Due to Morocco's hot climate, loose trousers, l ... Read More
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Jeans in Greece
Jeans in Greece Jeans have experienced significant growth in Greece during the post-pandemic period, benefiting from a strong shift away from formalwear toward more casual options. A key factor driving this trend is the increasing acceptance of leisurewear in formal settings, including the workplace ... Read More
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Hosiery in France
Hosiery in France Hosiery remains in a structural decline in France in 2024, in both volume and value terms, in both sheer and non-sheer hosiery. Non-sheer, however, is seeing a slightly less steep drop in volume terms, along with non-sheer hosiery managing to achieve marginally positive value sales ... Read More
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Womenswear in France
Womenswear in France Womenswear remains in a volume slump in France in 2024 and also falls into a negative value decline. This follows a brief post-pandemic boost when consumers were keen to go shopping and dress up for out-of-home occasions again, after the era of restrictions. However, the current ... Read More
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Jeans in South Korea
Jeans in South Korea Jeans maintains positive growth in South Korea in 2024, in both value and volume terms. Economy jeans is seeing the most robust growth (value and volume), while super premium jeans is seeing the lowest growth, with volume in a slight negative slump (albeit improved from the prev ... Read More
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