Category: Video Games
Video Games market research reports by Euromonitor International
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Megatrends in the Netherlands
Megatrends in the Netherlands This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in the Netherlands. Euromonitor's ... Read More
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Video Games in India
Video Games in India Gaming subscriptions are becoming increasingly popular in India, as more people are moving beyond casual gaming. In the past couple of years, especially due to the pandemic, there has been a fundamental shift in consumer behaviour, wherein there is a growing willingness to pay f ... Read More
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Video Games in South Korea
Video Games in South Korea As a strategy to overcome the post-pandemic era, following a surge in sales due to home seclusion for several years, many Korean game producers are targeting global sales instead of relying on the saturated domestic market. Therefore, they are focusing on developing consol ... Read More
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Video Games in the United Arab Emirates
Video Games in the United Arab Emirates The release of new static consoles from Sony and Microsoft in late 2020 catapulted the popularity of console gaming to new heights in the United Arab Emirates. The impact of pandemic-induced home seclusion continued to drive sales of video game consoles and so ... Read More
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Video Games in the United Kingdom
Video Games in the United Kingdom Video games hardware recorded a steep decline in its current value sales in 2022, driven by bad performances by both handheld and static consoles. In terms of handheld consoles, the main problem was that the Nintendo Switch Lite continued to be practically the only ... Read More
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Video Games in Brazil
Video Games in Brazil In 2022, video games posted double-digit current value growth, primarily due to the strong performance of digital video games software. Even in the post-pandemic scenario, playing video games has continued to be an important entertainment activity for teenagers and adults in Br ... Read More
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Video Games in Indonesia
Video Games in Indonesia Video games in Indonesia saw more stable single-digit growth in current value terms in 2022 after the dynamism of the previous two years. Demand stabilised as Indonesia’s pandemic restrictions were lifted and people started returning to their normal pre-pandemic activities, ... Read More
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Video Games in Romania
Video Games in Romania Rampant inflation in 2022 forced consumers to tighten their belts and cut back on spending, such as travel and consumer foodservice. Many consumers continued to favour or turned to home entertainment, including video gaming. Therefore, following double-digit retail current val ... Read More
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Video Games in Argentina
Video Games in Argentina While video games registered a very high double-digit increase in current value sales in 2022, a sizeable part of this growth was driven by one of the highest rates of inflation in the world. Causes of inflation were multiple, including persistent deficit spending, continued ... Read More
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Video Games in the US
Video Games in the US In February 2022, Valve Corp announced its release of the Steam Deck, a PC-based portable gaming device. In October 2022, these units began shipping to customers, with speculation that as many as a million units had been shipped to Japan, the UK, and the US, with back orders st ... Read More
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Video Games in China
Video Games in China Video games recorded a high single-digit current value growth rate in 2021, driven by the dynamic performance of mobile games, which accounts for the majority of retail sales in video games in China, and registered a double-digit current value growth rate. However, in 2022 retai ... Read More
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Video Games in Singapore
Video Games in Singapore Mobile gaming has been growing in popularity in Singapore in recent years, driven by the widespread adoption of smartphones, and the increasing availability of high-speed mobile networks. This trend is reflected in the increasing number of mobile games being developed specif ... Read More
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Video Games in Taiwan
Video Games in Taiwan Despite the economic challenges following the COVID-19 pandemic, video games in Taiwan has demonstrated moderate increases, with growth largely driven by a trend similar to that seen in traditional games and toys - increased purchases by older consumers. One of the most severe ... Read More
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Video Games in Thailand
Video Games in Thailand Video games significantly outperformed traditional toys and games in 2022, continuing the trend that was established during review period. Sales boomed during pandemic years, when consumers were forced to spend more time indoors and turned to video games for the purposes of e ... Read More
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Video Games in Italy
Video Games in Italy In the main years of the Coronavirus (COVID-19) pandemic, 2020 and 2021, consumers increased their use of video games to kill time and spend time with family and friends, if often remotely. However, retail current value sales of video games started to see a slowdown in growth te ... Read More
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Video Games in Sweden
Video Games in Sweden There was slowed demand for video games in the post-pandemic environment of 2022 as household expenditure on video games normalised following the removal of COVID-19 restrictions. Sales spiked in 2020 and 2021 during the height of the pandemic as consumers stayed indoors and ha ... Read More
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Video Games in Australia
Video Games in Australia Video games saw an acceleration of growth during the first year of the pandemic, and although a slowdown in the growth momentum was seen in 2022 compared with 2020, growth remained solid. In 2022, players faced higher costs due to the impact of inflation. Moreover, the short ... Read More
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Video Games in Malaysia
Video Games in Malaysia Mobile games was a key driver in video games spending in 2022, supported by a higher penetration of smartphones in the country and smartphones being considered an essential item rather than a luxury. As most local consumers already have a smartphone and many popular mobile ga ... Read More
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Video Games in the Netherlands
Video Games in the Netherlands Video games in the Netherlands recorded strong double-digit value growth in 2022 despite a slowdown in the economy. This was driven by strong price growth in some categories such as AR/VR headsets, which doubled in price due to the introduction of new versions and phas ... Read More
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Video Games in Mexico
Video Games in Mexico Mexico’s video game industry is thriving with it being positioned as one of the 10 most important markets globally, with 65.9 million gamers aged 6 or over in 2022, up from 64.1 million in 2021. Mexico has also become one of the top 10 exporters of animation, video games and so ... Read More
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Video Games in Hong Kong, China
Video Games in Hong Kong, China Nintendo saw a noticeable increase in sales of its video games, despite the company reducing its sales forecast from 19 million consoles to 18 million consoles sold by the end of the 2022-2023 fiscal year. This was due to the commercial success of popular game titles ... Read More
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Video Games in Poland
Video Games in Poland The popularity of mobile gaming continued to grow at a pace in Poland due to high levels of smartphone and tablets ownership. Young audiences may be the core users, but mobile gaming is also becoming more popular among a wider audience, including women and older age groups. Rec ... Read More
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Video Games in Turkey
Video Games in Turkey In 2022, video games experienced a double-digit increase in value sales, primarily due to the strong performance of video games software (digital). The widespread ownership of mobile phones and internet access in Turkey has contributed to the growth of online and mobile game sa ... Read More
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Video Games in Spain
Video Games in Spain PPI Euromonitor International's Video Games in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading co ... Read More
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Video Games in Japan
Video Games in Japan The top three console games software titles sold in Japan in 2022 were Pokémon Scarlet and Violet, Splatoon 3, and Pokémon Legends: Arceus – all from Nintendo, with Pokémon a group company of Nintendo. When continuing the list of the top 10, there are only two titles that are no ... Read More
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