Category: Video Games
Video Games market research reports by Euromonitor International
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Competitor Strategies in Toys and Games
Competitor Strategies in Toys and Games Sales of toys and games, buoyed by recent recovery, are poised for continued growth over the next five years. The rising influence of pop culture, the growing kidult market, and the increasingfuture digitalisation of play are shaping the of the industry. Eurom ... Read More
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Television and Radio Receivers, Sound and Video Recording Devices in the US: ISIC 323
Television and Radio Receivers, Sound and Video Recording Devices in the US: ISIC 323 PPI Euromonitor International's Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Television and Radio Receivers, So ... Read More
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India Video Games
Video Games in India Video games in India maintained its strong growth trajectory in current value terms in 2023, although the rate of increase slowed compared with 2022, due to factors such as economic uncertainty, inflation, and greater mobility outside the home. Consumer spending habits were also ... Read More
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South Africa Video Games
Video Games in South Africa Video games in South Africa continued to see strong growth in retail current value terms in 2023. Video games hardware saw the strongest increase, with the category continuing to benefit from the dynamic growth of the next-generation consoles PlayStation 5, and Xbox Serie ... Read More
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Switzerland Video Games
Video Games in Switzerland As video games in Switzerland benefits from a good and growing following for gaming (around 60% of Swiss consumers play video games at least occasionally), retail current value sales continued to rise strongly in 2023. The motivations for gaming varied widely, ranging from ... Read More
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Germany Video Games
Video Games in Germany Video games in Germany continued to record positive growth in 2023 as the trend for gaming remained prevalent, ensuring value sales remained significantly higher than pre-pandemic levels. The category has acquired a huge number of gamers in Germany, especially during the pande ... Read More
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Sweden Video Games
Video Games in Sweden 2023 was a great year for video games in Sweden which was mainly thanks to the successful launch of several highly popular video games titles such as Hogwarts Legacy, Baldur’s Gate 3 and Zelda. Subscription rates also rose with many gamers seeing these services as a more econom ... Read More
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Taiwan Video Games
Video Games in Taiwan Video games in Taiwan, similar to traditional toys and games, was impacted by 2023 being the country’s first full year without COVID-19 restrictions. Shrinking consumption power due to austerity and worries over inflation amid stagnant payment levels amongst the majority of off ... Read More
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Turkey Video Games
Video Games in Turkey Continued high inflation and a weak local currency negatively impacted video games in Turkey in 2023. Though current value sales increased, constant value sales fell significantly. Also, a notable trend in 2023 was the shift from mobile games to computer and console games. This ... Read More
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The Netherlands Video Games
Video Games in the Netherlands The market for video games in the Netherlands saw healthy growth in current value terms in 2023. Video gamers are, in general, not significantly influenced by inflation and therefore continued to support the category despite the difficult economic environment. While th ... Read More
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Poland Video Games
Video Games in Poland Robust sales continue for video games in Poland in 2023, showing ongoing resilience despite inflationary pressures. That said, economic uncertainty has resulted in consumers becoming more selective in their purchases, prioritising value and quality. For example, high levels of ... Read More
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Romania Video Games
Video Games in Romania Video games in Romania continued to experience dynamic current value growth in 2023. On the one hand, the improving technological infrastructure in the country and the rising popularity of gaming across all age groups were key positive factors. On the other hand, inflation and ... Read More
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Ukraine Video Games
Video Games in Ukraine Video games hardware experienced remarkable growth in 2023 in Ukraine, largely driven by the rebound in imports compared to the previous year, resulting in the resurgence of leading companies like Sony Ukraine TOV. Notably, Sony Ukraine TOV witnessed a threefold increase in re ... Read More
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Canada Video Games
Video Games in Canada In 2023, video games in Canada experienced marginal growth following a decline in 2022 driven by the post-pandemic environment. While video games hardware witnessed volume declines, video games software, particularly digital formats, saw positive momentum. This growth was fuell ... Read More
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Argentina Video Games
Video Games in Argentina During 2023, despite economic contraction and very high inflation, video games in Argentina managed to post sales growth, both in current and constant value terms, as children continued to migrate to video games, away from traditional toys and games. In addition, a growing c ... Read More
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Thailand Video Games
Video Games in Thailand Video games in Thailand significantly outperformed traditional toys and games in retail value sales and growth terms in 2023, continuing the trend witnessed during the review period. Interest spiked in the wake of the Coronavirus (COVID-19) pandemic. Then, consumers were forc ... Read More
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Brazil Video Games
Video Games in Brazil Despite the economic scenario, video games in Brazil continued to grow in current value terms in 2023. Static consoles maintained retail volume and value growth as prices decreased. During the early launch phase of the current static console generation there were stock availabi ... Read More
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The United Arab EmiratesVideo Games
Video Games in the United Arab Emirates In 2023, video games in the United Arab Emirates recorded further dynamic growth, with winners and losers emerging in various categories. Among the fastest performers were AR/VR headsets and hand-held consoles, driven by the release of upgraded models with enh ... Read More
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South Korea Video Games
Video Games in South Korea In 2023, video games in South Korea experienced a notable current value decline. This turnaround, after years of growth, was propelled by various factors, foremost among them being the waning impact of COVID-19, which led to a resurgence in outdoor activities and reduced r ... Read More
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Indonesia Video Games
Video Games in Indonesia Video games in Indonesia saw an improved performance in 2023, when compared to the previous year. However the rate of current value growth remained significantly below the heights achieved in 2020 and 2021, largely due to individuals returning to their normal pre-pandemic li ... Read More
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The United Kingdom Video Games
Video Games in the United Kingdom Video games in the UK returned to value growth in 2023, following a marginal decline the previous year. The category experienced a surge in growth during the pandemic as many local consumers turned to video games as a form of entertainment when they were forced to s ... Read More
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Australia Video Games
Video Games in Australia Contrary to traditional toys and games, video games in Australia maintained strong double-digit growth in 2023, driven mainly by digital games. Unlike traditional toys, video games is far from reaching maturity in the local market as the category continues to successfully re ... Read More
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Mexico Video Games
Video Games in Mexico In 2023, a key driver of retail volume and value growth of video games in Mexico remained the creation of new titles. Such novelties have proven to be successfully in enticing consumers to make new purchases, while they also encourage in-game purchases. As such, there continued ... Read More
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Italy Video Games
Video Games in Italy Static consoles were a key driver of value growth in video games in Italy during 2023, as there had been a delay in product deliveries to Italy during and after the COVID-19 pandemic. Existing console brands are still perceived as relatively new by Italian gamers, despite being ... Read More
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Japan Video Games
Video Games in Japan Video games in Japan saw slow current value growth in 2023, with growth driven by video games hardware. Thanks to PlayStation 5 finally seeing a significant boost to its sales, this category saw a double-digit current value increase in 2023. Sony Interactive Entertainment strugg ... Read More
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