Category: Video Games
Video Games market research reports by Euromonitor International
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France Video Games
Video Games in France Video games was the big winner in France in 2023, supported by the significant rebound in video games hardware sales, which successfully resolved supply chain challenges previously encountered with static consoles. Moreover, a surge in volume sales helped offset inventory issue ... Read More
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Singapore Video Games
Video Games in Singapore Video games in Singapore maintained dynamic, although slower, current value growth in 2023, with stronger growth for video games software than hardware. In light of the relentless pace of life in Singapore, consumers are increasingly drawn to games that offer a reprieve from ... Read More
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The Philippines Video Games
Video Games in the Philippines Video games continued to outperform traditional toys and games in 2023, with the category continuing to record healthy growth in current value terms despite the challenging market conditions. Nonetheless, the picture varied between the performance of video games hardwa ... Read More
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Video Games in France
Video Games in France Video games was the big winner in France in 2023, supported by the significant rebound in video games hardware sales, which successfully resolved supply chain challenges previously encountered with static consoles. Moreover, a surge in volume sales helped offset inventory issue ... Read More
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China Video Games
Video Games in China In 2023, video games in China exhibited a strong rebound, with a double-digit growth rate in current value terms. This resurgence can be attributed to several key factors. First, the normalisation of new game licenses in 2023 injected new vitality into the category, removing the ... Read More
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Spain Video Games
Video Games in Spain In 2023, video games in Spain saw a significant shift in the static console market after years of negative growth. Nintendo Switch had previously dominated, but this changed with the resolution of stock issues for PlayStation (PS). The introduction of the PS5 during the review p ... Read More
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Malaysia Video Games
Video Games in Malaysia Overall, video games saw current value growth in Malaysia in 2023. Sony’s PS4 and PS5 contributed to significant volume sales in static consoles in 2023, with sales supported by PS5 stock availability and also the availability of the newer version, PS5 slim model with detacha ... Read More
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The US Video Games
Video Games in the US In 2023, video games in the US saw insignificant current value growth. Nevertheless, video games software saw a stronger performance, and 2023 will go down in history as one of the biggest years for video games software. Major series titles such as Baldur’s Gate 3, Diablo 4, Al ... Read More
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Video Games in Switzerland
Video Games in Switzerland The Swiss video game industry is expanding and evolving, boosted by technological advancements, a growing gaming audience, and the introduction of next-generation consoles such as the PlayStation 5 and Xbox Series X/S. These consoles provide gamers with a cross-platform ga ... Read More
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Home Video in India
Home Video in India In 2023, the home video category in India continues to grow in retail volume and current value terms, mainly due to the rising adoption of internet-enabled smart TVs. Factors such as increased affordability, rising internet penetration, the rollout of 5G networks and greater use ... Read More
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Video Games in South Africa
Video Games in South Africa Video games continued to see dynamic growth in current value terms in 2022 as consumers continued to seek entertainment options whilst spending time at home. The category also continued to benefit from the dynamic growth of next-generation consoles, PlayStation 5 and Xbox ... Read More
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Home Video in Germany
Home Video in Germany Home video is set to show negative developments in both volume and current value terms across almost all product categories in 2023. Sales of LCD TVs, which includes LED and QLED devices, are expected to experience volume and value declines in this year. This is mainly due to s ... Read More
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Playtime at the Movies: How Big Screen Features Propel Toy Sales
Playtime at the Movies: How Big Screen Features Propel Toy Sales The success of the Super Mario and Barbie movies will further accelerate the digitalisation of young adults’ childhood favourite toy characters. More toys and games companies are making film adaptations of classic toys to generate addi ... Read More
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Video Games in the Philippines
Video Games in the Philippines Video games experienced a healthy performance in 2022, although the rate of growth in constant value terms was much lower than previous years of the review period. As casual gamers returned to their pre-pandemic lifestyles and spent more time outside the home, they all ... Read More
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Home Video in Norway
Home Video in Norway Home video is experiencing a more positive performance than many of its consumer electronics counterparts in 2023, with small volume sales. This growth, however, represents a stabilisation in volume levels following the sales spike during the height of the COVID-19 pandemic in 2 ... Read More
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Home Video in Portugal
Home Video in Portugal Retail volume sales of home video, which is made up entirely of televisions, suffered a further decline in 2023. Demand was restricted by the maturity of the market, alongside consumers’ shrinking budgets, as they continued to be affected by high interest rates and uncertainty ... Read More
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Home Video in Israel
Home Video in Israel While volume sales of televisions in Israel have continued to increase in 2023, growth looks set to be slightly lower than that recorded in 2022. This is partly explained by maturity, comparatively long replacement cycles and the fact that many people purchased new televisions i ... Read More
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Home Video in Canada
Home Video in Canada Retail volume sales of televisions saw an uptick in 2023 as consumers started to replace their older models. With the rate of inflation having eased from its peak in the summer of 2022, Canadians gradually returned to spending money on discretionary items. The country’s high imm ... Read More
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Home Video in Mexico
Home Video in Mexico Overall, retail volume sales of home video are set to continue to decrease strongly over 2023. However, there remains a sharp divergence between the performance of televisions and video players. The strong growth in demand for OLED TVs is offset by the sharp fall in retail volum ... Read More
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Home Video in Greece
Home Video in Greece Home video is expected to register minimal volume decline in 2023. Several factors are expected to cause the negative performance. Continuing inflation is resulting in lowering purchasing power. Also, there was a surge in sales of big-ticket items such as TVs due to home seclusi ... Read More
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Home Video in the United Arab Emirates
Home Video in the United Arab Emirates The average unit price of home video in the United Arab Emirates, comprising LCD TVs and OLED TVs, continues on its upward trajectory as global inflation persists. Players are investing in innovation to enhance the value of their products, catering for the grow ... Read More
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Home Video in Spain
Home Video in Spain After a brief resurgence in 2020 in response to the pandemic restrictions, home video experienced a decline in sales during 2021 and 2022, with this pattern continuing into 2023. Despite local consumers being heavily price oriented, premium and more expensive televisions proved t ... Read More
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Home Video in Austria
Home Video in Austria Following a spike in 2020, when the exigencies of the Coronavirus (COVID-19) pandemic forced consumers to focus on home entertainment, retail volume sales of televisions have continued to fall sharply. The market size of televisions fell below the 2019 pre-pandemic level in 202 ... Read More
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Home Video in Vietnam
Home Video in Vietnam Despite seeing an uptick in economic activity in Vietnam after the pandemic peaking, sales of home video products have been declining during 2022-2023. This is partially due to category maturity and a high penetration rate, which has limited demand, but also because many consum ... Read More
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Video Games in Germany
Video Games in Germany In 2022, the German video games industry was being driven by advancements in technology, a growing number of gamers, and increased societal interest in gaming and e-sports. The industry is centred around the development of next-generation consoles, such as the PlayStation 5, N ... Read More
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