Category: Soft Drinks
Soft Drinks market research reports by Euromonitor International
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Carbonates in the United Arab Emirates
Carbonates in the United Arab Emirates Carbonates in the United Arab Emirates is demonstrating rapid volume growth in both off-trade and on-trade channels compared to other mature categories, such as bottled water and juice. The category is enjoying healthy growth despite a 50% excise tax for all ca ... Read More
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Asian Speciality Drinks in the United Arab Emirates
Asian Speciality Drinks in the United Arab Emirates Only entering the local market in 2023, the overall size of Asian speciality drinks in the United Arab Emirates remains small. Since the soft drinks industry mainly features major categories, such as carbonates, juice and energy drinks, potential c ... Read More
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Concentrates in the United Arab Emirates
Concentrates in the United Arab Emirates Off-trade demand for overall concentrates in the United Arab Emirates remains flat and below pre-pandemic levels in 2024, driven by a strong interest in perceived healthier drinks such as bottled water and juice. Former consumers of concentrates are shifting ... Read More
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Concentrates in Chile
Concentrates in Chile Over the first half of the review period, demand for concentrates in Chile was steadily declining, mainly due to an increasingly sophisticated consumer base that rejected options perceived as artificial, highly processed, or unnatural. As a result, concentrates have struggled t ... Read More
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Carbonates in Chile
Carbonates in Chile In 2024, the performance of carbonates in Chile is being shaped by the country’s challenging economic circumstances, persistent inflation impacting the category, and to a lesser extent, a long-term consumer trend towards healthier, more natural alternatives. The pessimistic econo ... Read More
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Soft Drinks in Chile
Soft Drinks in Chile Despite remaining above pre-pandemic levels in 2024, off-trade volume sales of soft drinks in Chile continue to gradually fall. Although general high inflation in Chile is starting to fade in 2024, the local economy continues to face a challenging scenario that has taken its tol ... Read More
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Concentrates in Slovakia
Concentrates in Slovakia Concentrates in Slovakia was affected as commodity prices of sugar soared in 2024, creating further hikes in unit prices in the category. These were exacerbated by rising productions costs. In response to these developments, Slovak consumers actively sought out deals in the ... Read More
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Carbonates in Slovakia
Carbonates in Slovakia The demand for carbonates in Slovakia in 2024 was driven by a number of important factors. Warm weather in spring and summer positively impacted retail and on-trade volume sales. In general, albeit from a lower base than regular carbonates, reduced sugar and no sugar variants ... Read More
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Soft Drinks in Slovakia
Soft Drinks in Slovakia In 2024, the off- and on-trade demand for soft drinks in Slovakia benefited from warm and dry weather during spring and summer. In off-trade terms, soft drinks registered its highest volume growth rate of the review period. The rate of inflation in Slovakia and unit price inc ... Read More
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Carbonates in Turkey
Carbonates in Turkey In 2024, retail volume sales of carbonates posted modest volume growth in Turkey as consumption levels recovered in regular and reduced sugar formats. The major earthquake that struck Turkey in February 2023 had a negative impact on carbonate consumption, including regular and r ... Read More
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Carbonates in Taiwan
Carbonates in Taiwan As health consciousness continued to rise in 2024, consumer demand for soft drinks evolved. Carbonates that are light, refreshing, and offer a unique taste gained ground. In addition, favoured flavours included products mixed with refreshing fruit juices such as grape, lemon, gr ... Read More
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Asian Speciality Drinks in Taiwan
Asian Speciality Drinks in Taiwan Taiwan's hot and humid climate, especially during the summer months, has led consumers to reach for natural herbal drinks, including mesons tea, which have gained popularity due to their cooling and soothing effects. Euromonitor International's Asian Speciality Drin ... Read More
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Concentrates in Turkey
Concentrates in Turkey In 2024, concentrates continued to experience a decline in off-trade volume growth due to their perception as unhealthy beverages laden with artificial ingredients. These products are primarily demanded by the lowest income consumers in Turkey, who have limited purchasing powe ... Read More
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Carbonates in Norway
Carbonates in Norway Carbonates in Norway has seen significant development in terms of the reduced sugar and sugar-free offer. Pepsi Max (NBO: Ringnes) is leading this shift in the category. While Pepsi Max has been rebranded as Pepsi Zero Sugar in many countries, PepsiCo has decided to keep the nam ... Read More
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Concentrates in Norway
Concentrates in Norway The demand for concentrates in Norway declined through most of the review period, although inflationary pressure on prices and a shift to healthier products helped to maintain increases in retail current value sales. Liquid concentrates dominated off-trade consumption and valu ... Read More
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Soft Drinks in Turkey
Soft Drinks in Turkey Soft drinks in Turkey posted robust volume growth over 2024, showing a notable increase on the previous year when sales were weakened by a devasting earthquake. Current value growth soared in high double-digits for the third consecutive year, driven by rising unit prices. The p ... Read More
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Soft Drinks in Taiwan
Soft Drinks in Taiwan The soft drinks landscape in Taiwan showcased a robust performance in 2024, with retail volume and retail value sales experiencing positive growth. Although the growth rate was slightly lower than that of 2023, this was attributed to 2023 seeing a strong uplift due to the recov ... Read More
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Soft Drinks in Norway
Soft Drinks in Norway Soft drinks in Norway underwent significant shifts in 2024, driven by evolving consumer preferences, company strategies and economic factors. At the end of the review period, soft drinks was marked by a strong move towards reduced and sugar-free options, thereby aligning with t ... Read More
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Soft Drinks in Poland
Soft Drinks in Poland In 2024, the Polish soft drinks landscape continued to experience price increases, driven by various factors. A particularly hot summer led to heightened seasonal demand, while rising costs of packaging materials and key ingredients, such as fruits, further fuelled the price hi ... Read More
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Concentrates in Poland
Concentrates in Poland Volume demand for liquid and powder concentrates in Poland remained relatively stable in 2024. Poles have a long-standing tradition of using syrups and concentrates to enhance the flavour of their beverages or mixing them with water to consume as dietary supplements. Many of t ... Read More
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Carbonates in Poland
Carbonates in Poland The fastest-growing segments within the carbonates category in 2024, was those with reduced sugar content, such as reduced sugar tonic water and reduced sugar cola. These products are gaining significant traction as consumers become more health-conscious and increasingly aware o ... Read More
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Concentrates in Taiwan
Concentrates in Taiwan As temperatures continued to soar in 2024, consumers were increasingly seeking refreshing beverages, with lemon juice concentrate emerging as a favourite. Consequently, sales of the beverage surged and saw a standout performance. In addition to weather, the product's popularit ... Read More
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Soft Drinks in Thailand
Soft Drinks in Thailand Soft drinks is expected to see continued off-trade volume growth in Thailand in 2024. The year has seen players anticipating the implementation of the fourth phase of the sugar tax in 2025, which will involve the imposition of an additional THB2 tax on beverages with a sugar ... Read More
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Carbonates in Thailand
Carbonates in Thailand Off-trade volumes of soft drinks are set to grow in Thailand in 2024. The implementation of phase 4 of the sugar tax in 2025, which introduces an additional THB2 levy on beverages with a sugar content of 8-14%, is set to exert substantial pressure on the carbonates category. T ... Read More
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Concentrates in Thailand
Concentrates in Thailand Concentrates is set to see off-trade RTD volume sales increase slightly in Thailand in 2024. Growth is expected to be somewhat dampened by rising prices in the category. The implementation of the sugar tax, which will enter its fourth phase in 2025 and impose an additional t ... Read More
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