Category: Soft Drinks
Soft Drinks market research reports by Euromonitor International
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Soft Drinks in Taiwan
Soft Drinks in Taiwan The soft drinks landscape in Taiwan showcased a robust performance in 2024, with retail volume and retail value sales experiencing positive growth. Although the growth rate was slightly lower than that of 2023, this was attributed to 2023 seeing a strong uplift due to the recov ... Read More
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Concentrates in Poland
Concentrates in Poland Volume demand for liquid and powder concentrates in Poland remained relatively stable in 2024. Poles have a long-standing tradition of using syrups and concentrates to enhance the flavour of their beverages or mixing them with water to consume as dietary supplements. Many of t ... Read More
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Soft Drinks in Norway
Soft Drinks in Norway Soft drinks in Norway underwent significant shifts in 2024, driven by evolving consumer preferences, company strategies and economic factors. At the end of the review period, soft drinks was marked by a strong move towards reduced and sugar-free options, thereby aligning with t ... Read More
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Carbonates in Poland
Carbonates in Poland The fastest-growing segments within the carbonates category in 2024, was those with reduced sugar content, such as reduced sugar tonic water and reduced sugar cola. These products are gaining significant traction as consumers become more health-conscious and increasingly aware o ... Read More
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Concentrates in Taiwan
Concentrates in Taiwan As temperatures continued to soar in 2024, consumers were increasingly seeking refreshing beverages, with lemon juice concentrate emerging as a favourite. Consequently, sales of the beverage surged and saw a standout performance. In addition to weather, the product's popularit ... Read More
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Soft Drinks in Poland
Soft Drinks in Poland In 2024, the Polish soft drinks landscape continued to experience price increases, driven by various factors. A particularly hot summer led to heightened seasonal demand, while rising costs of packaging materials and key ingredients, such as fruits, further fuelled the price hi ... Read More
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Soft Drinks in Thailand
Soft Drinks in Thailand Soft drinks is expected to see continued off-trade volume growth in Thailand in 2024. The year has seen players anticipating the implementation of the fourth phase of the sugar tax in 2025, which will involve the imposition of an additional THB2 tax on beverages with a sugar ... Read More
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Concentrates in Thailand
Concentrates in Thailand Concentrates is set to see off-trade RTD volume sales increase slightly in Thailand in 2024. Growth is expected to be somewhat dampened by rising prices in the category. The implementation of the sugar tax, which will enter its fourth phase in 2025 and impose an additional t ... Read More
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Carbonates in Thailand
Carbonates in Thailand Off-trade volumes of soft drinks are set to grow in Thailand in 2024. The implementation of phase 4 of the sugar tax in 2025, which introduces an additional THB2 levy on beverages with a sugar content of 8-14%, is set to exert substantial pressure on the carbonates category. T ... Read More
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Concentrates in Peru
Concentrates in Peru The relatively warm first half of 2024 has positively impacted concentrates, with increased consumption as Peruvians seek more hydration options. Powder concentrates continue to be considered an ideal product for weekly consumption by many traditional consumers. Despite a challe ... Read More
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Carbonates in Hungary
Carbonates in Hungary 2023 was a very difficult year for carbonates in Hungary for many reasons: high inflation, rising costs, changes in taxation and players’ preparations to implement the Deposit Return Scheme (DRS). Strong pressure on purchasing power led to decreases in off-trade volume sales in ... Read More
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Carbonates in Peru
Carbonates in Peru The sustained hot weather in Peru during early 2024, intensified by the El Niño phenomenon, supported growth in demand for carbonates as consumers sought more hydration options. Although temperatures began to decline in May, stabilising the demand, the initial heatwave set a posit ... Read More
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Soft Drinks in Romania
Soft Drinks in Romania Although inflation slowed in 2024, the purchasing power of Romanian consumers remained low due to the inflation-wage gap from 2023. This was reflected in a negative volume performance for soft drinks. Changes in taxation were a significant factor affecting the market, with the ... Read More
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Soft Drinks in Hong Kong, China
Soft Drinks in Hong Kong, China Soft drinks in Hong Kong is experiencing stable growth rates in 2024. However, Hong Kong's slow economic recovery means that value and volume sales for on-trade beverages have yet to return to pre-pandemic levels, primarily due to increased prices impacting both touri ... Read More
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Soft Drinks in Spain
Soft Drinks in Spain Following a difficult economic situation in 2023, which came following the challenging pandemic years, it was hoped that the operating environment would improve for soft drinks brands in Spain in 2024. In general, it can be said that the economic situation has improved in this y ... Read More
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Soft Drinks in Peru
Soft Drinks in Peru The exceptionally hot weather of 2024, exacerbated by the global El Niño phenomenon, resulted in higher temperatures, similar to the atypical year of 2023, which was influenced by the Coastal El Niño. This climatic shift greatly boosted the demand for soft drinks, particularly bo ... Read More
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Soft Drinks in Portugal
Soft Drinks in Portugal In 2024, value sales of soft drinks in Portugal grew in both the off-trade and on-trade channels, although at a slower pace than in previous years. While off-trade volume sales increased, the biggest uplift was noted in the on-trade, positively impacted by high tourism number ... Read More
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Soft Drinks in Hungary
Soft Drinks in Hungary Soft drinks in Hungary faced significant challenges in 2022-2023, due to high inflation, tax changes and preparations for the Deposit Return Scheme (DRS). These factors, along with strong pressure on consumer purchasing power, led to decreases in off-trade volume sales amid pr ... Read More
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Carbonates in Spain
Carbonates in Spain A clear split has been seen in carbonates in Spain in 2024, with reduced sugar carbonates set to see off-trade volume growth during the year, whilst regular carbonates is expected to maintain its declining trend. Although sales of regular carbonates are still higher in off-trade ... Read More
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Concentrates in Hungary
Concentrates in Hungary Like other categories of soft drinks, concentrates in Hungary was affected by unfavourable developments and changes over 2022-2023, characterised by high inflation, rising costs and prices and taxation. In 2024, a slowdown in the rate of inflation and unit price rises and ada ... Read More
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Carbonates in Romania
Carbonates in Romania Carbonates continues to face challenges, with a decline in volume sales as more Romanians turn to healthier beverage alternatives. Carbonates have been among the most affected soft drinks categories, hit by inflation and low consumer confidence. This category also experienced a ... Read More
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Concentrates in Hong Kong, China
Concentrates in Hong Kong, China Despite stagnation in terms of demand, off-trade value sales of liquid concentrates in Hong Kong are gradually rising, driven by the appeal as a cost-effective alternative to juice, particularly because vitamin C is often included in these products. Juice-flavoured c ... Read More
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Carbonates in Portugal
Carbonates in Portugal Carbonates registered a positive performance in both volume and value terms in 2024 throughout the on-trade and off-trade channels. Consumption outside the home saw a rise, driven in part by the rise in tourism, which positively impacted the consumption of carbonated beverages ... Read More
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Asian Speciality Drinks in Hong Kong, China
Asian Speciality Drinks in Hong Kong, China A rising focus on reduced sugar content is gaining traction across beverages in Hong Kong, and Asian speciality drinks is no exception. Leading category player Hung Fook Tong has successfully differentiated its products by updating the packaging of its ran ... Read More
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Soft Drinks in the Netherlands
Soft Drinks in the Netherlands Soft drinks came under severe pressure from the higher consumption tax introduced at the start of 2024, which negatively impacted volume sales of most soft drinks in the Netherlands. The consumption tax was increased from 9 cents per litre to 26 cents per litre, with m ... Read More
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