Category: Pharmaceuticals
Pharmaceuticals market research reports by Euromonitor International
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Vitamins in Kenya
Vitamins in Kenya High inflation has significantly increased the price of vitamins in Kenya, particularly imported brands like Nature’s Bounty, which has increased the price of its vitamin C from KES1,500 to KES2,000 over 2024. This price hike has led consumers to seek more affordable alternatives, ... Read More
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Herbal/Traditional Products in Serbia
Herbal/Traditional Products in Serbia With a strong tradition of consuming natural remedies in Serbia, herbal/traditional producers often strengthen the image of a product by including natural ingredients, such as honey, which reminds consumers of how previous generations treated illnesses. In this ... Read More
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Digestive Remedies in Serbia
Digestive Remedies in Serbia Digestive remedies witnessed solid value growth in Serbia during 2024. However, over half of Serbians are working on ways to improve their diet, reflecting the prominence of the health and wellness trend in Serbia and consumers’ efforts to adopt healthier lifestyles sinc ... Read More
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Herbal/Traditional Products in Sweden
Herbal/Traditional Products in Sweden Herbal/traditional products reported a solid year of current value growth in Sweden over 2024. Although inflation was much lower in 2024 than in the previous years, price increases were still evident. Consumption of herbal/traditional products has picked up in l ... Read More
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Herbal/Traditional Products in Kenya
Herbal/Traditional Products in Kenya High inflation in Kenya has dampened consumer purchasing power, causing a shift towards more affordable local herbal/traditional products over more expensive imported alternatives. As the rate of inflation surged in 2022, consumers sought out cheaper herbal/tradi ... Read More
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Dermatologicals in Switzerland
Dermatologicals in Switzerland The market for dermatologicals in Switzerland is anticipated to maintain its positive trajectory in 2024. Self-medication remains prevalent within this category, driving overall growth. Factors such as busy lifestyles, embarrassment surrounding certain skin conditions, ... Read More
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Vitamins in Ukraine
Vitamins in Ukraine Since the beginning of the Russian invasion in 2022 there has been a tendency among Ukrainians to spend less on non-essentials in order to save money. Nonetheless, sales of vitamins continue on the path to recovery in 2024 both in current value terms but also retail volume terms. ... Read More
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Sleep Aids in Taiwan
Sleep Aids in Taiwan The market for sleep aids is Taiwan is set to record continued growth in current value terms in 2024. Insomnia is known to affect millions of people in the country, with factors such as work pressures, family responsibilities, and health issues contributing to this widespread pr ... Read More
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Consumer Health in Oman
Consumer Health in Oman Consumer health continues to grow in Oman in 2024, driven by population growth, rising GDP per capita improving brand availability and greater affordability due to increased local production and a wider range of generics. OTC categories remain popular as consumers become more ... Read More
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Consumer Health in Laos
Consumer Health in Laos In 2024, consumer health in Laos exhibits growth despite challenges from high inflation and currency depreciation, which have pressured household healthcare spending. Analgesics remain the top-selling category, followed by cough, cold, and allergy remedies, as well as vitamin ... Read More
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Consumer Health in Slovenia
Consumer Health in Slovenia Consumers in Slovenia continue to experience the impact of inflation, though it is easing in 2024. This has led to lower, yet still notable, price increases across all consumer health categories. Despite this and demographic challenges facing the country, most areas of co ... Read More
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Consumer Health in Serbia
Consumer Health in Serbia Consumer health witnessed robust current value growth in 2024, driven by rising unit prices and some recovery in demand. Serbians have become accustomed to the higher cost of living following several years of steep inflation. Hence, price increases have not dented demand fo ... Read More
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Consumer Health in Kenya
Consumer Health in Kenya The self-medication trend is driving consumer health in Kenya as consumers seek quick and affordable remedies to solve common ailments. Inflation continues to heavily impact consumer health in 2024, particularly in categories like vitamins. The rising price of imported brand ... Read More
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Consumer Health in Turkey
Consumer Health in Turkey In 2024, rising price points are bolstering retail value sales in consumer health, with all areas recording double-digit value growth. However, this is challenging retail volume, as Turkish consumers are becoming more cautious, comparing price points and prioritising essent ... Read More
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Consumer Health in South Africa
Consumer Health in South Africa Consumer health in South Africa continues to record a positive performance in value growth terms, driven by the impact of inflation on unit prices, with the latter experiencing a further rise in 2024. South Africa remains challenged by various several factors, includi ... Read More
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Paediatric Consumer Health in Turkey
Paediatric Consumer Health in Turkey In general, paediatric consumer health recorded strong retail volume growth during the early-to-mid-review period, with the outbreak of Coronavirus (COVID-19) in 2020 providing a particular boost to demand. However, as the pandemic threat eased, the demand for pa ... Read More
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Digestive Remedies in Pakistan
Digestive Remedies in Pakistan Digestive remedies is expected to register moderate constant value growth in 2024, in spite of continuing high inflation. There is an increasing prevalence of digestive problems in Pakistan due to sedentary lifestyles and increased consumption of processed food, which ... Read More
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Paediatric Consumer Health in Uzbekistan
Paediatric Consumer Health in Uzbekistan In Uzbekistan in 2024, the paediatric remedies segment is experiencing a noteworthy increase in both retail volume and value sales. This encouraging trend is largely underpinned by the nation's positive annual birth rate and the prioritisation of children's h ... Read More
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Sleep Aids in Sweden
Sleep Aids in Sweden Sleep aids in Sweden registered stronger retail volume growth in 2024. Swedes are living increasingly busy and stressful lifestyles which is impacting sleep patterns. Moreover, the greater amount of time spent in front of digital screens is being linked with sleep issues. The ra ... Read More
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Analgesics in Ukraine
Analgesics in Ukraine Analgesics remains the second biggest category in OTC in Ukraine and the third in consumer health overall in current value terms. Analgesics, which mostly carry an OTC status, including dipyrone, are popular for alleviating different types of pain, reducing body temperature (eg ... Read More
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Sleep Aids in South Africa
Sleep Aids in South Africa Demand for sleep aids in South Africa continues to strongly rise in 2024, driven by various factors. Many local consumers are struggling with the impact of the high cost of living in the country, which leads to stress, anxiety and even depression for some. Rising mental he ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Uzbekistan
Cough, Cold and Allergy (Hay Fever) Remedies in Uzbekistan As COVID-19 restrictions have eased in Uzbekistan, the cough, cold and allergy remedy landscape was poised for a recovery. However, the introduction of restrictions and regulations for new and existing players has led to significant challeng ... Read More
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Dietary Supplements in Ukraine
Dietary Supplements in Ukraine Dietary supplements has been one of the most dynamic categories in consumer health in current value terms in 2024 with sales benefiting from frequent key new launches throughout the year. In 2024 the category has benefited both from strong consumer demand but also risi ... Read More
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Analgesics in Turkey
Analgesics in Turkey In 2024, analgesics are set to record positive retail value growth, while value growth is only set to be positive for topical analgesics/anaesthetic. Aligned with the health and wellness lifestyle trend, more people in Turkey are engaging in outdoor activities. Following the out ... Read More
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Analgesics in Slovenia
Analgesics in Slovenia The full return to normality following the COVID-19 pandemic results is driving further growth of analgesics in Slovenia in 2024. The category also received an additional boost due to rising prices as a result of lingering inflation. Several key factors continue to contribute ... Read More
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