Category: Pharmaceuticals
Pharmaceuticals market research reports by Euromonitor International
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Digestive Remedies in Switzerland
Digestive Remedies in Switzerland The market for digestive remedies in Switzerland is anticipated to maintain positive growth in current value terms in 2024, with motion sickness remedies leading the way. This upward trend is significantly influenced by the resurgence of travel following the conclus ... Read More
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Analgesics in Kenya
Analgesics in Kenya In analgesics, manufacturers are employing various strategies to tackle inflationary pressures in Kenya and maintain retail value share. Beta Healthcare International has introduced Hedex Extra, a stronger yet affordable painkiller specifically formulated for the Kenyan market. T ... Read More
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Dermatologicals in Serbia
Dermatologicals in Serbia Dermatologicals in Serbia recorded strong double-digit current value growth in 2024 stimulated by unit price increases. Consumer awareness regarding the various treatments available for dermatological problems has also improved in recent years, encouraging sales. Moreover, ... Read More
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Dermatologicals in Kenya
Dermatologicals in Kenya Dermatologicals in Kenya is experiencing a shift towards natural and herbal products, driven by growing consumer awareness of the potential side effects of chemical-based treatments. Consumers are increasingly seeking gentler alternatives with natural ingredients, such as Af ... Read More
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Dietary Supplements in Slovenia
Dietary Supplements in Slovenia Like vitamins, dietary supplements continue to benefit from the health and wellness trend and maintain robust demand in 2024, especially amongst younger consumers. Rising prices as a result of inflation is ensuring solid value growth in the year. Dietary supplements a ... Read More
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Herbal/Traditional Products in Taiwan
Herbal/Traditional Products in Taiwan Herbal and traditional products in Taiwan will continue to see positive growth in current value terms in 2024, driven by consumers increasingly favouring natural remedies for treating and preventing minor illnesses. This shift is largely due to rising concerns a ... Read More
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Digestive Remedies in Uzbekistan
Digestive Remedies in Uzbekistan In 2024, the digestive remedies landscape has shown stable growth in demand. However, retail volume growth was lower than the previous year, impacted by various issues. Supply of digestive remedies slowed down during the early stages of implementation of new regulati ... Read More
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Analgesics in South Africa
Analgesics in South Africa Value sales of analgesics in South Africa continue to rise strongly in 2024, mainly driven by adult combination products for perceived higher effectiveness (benefiting leading brands such as Grand-Pa from GSK Consumer Healthcare and Adco-dol from Adcock Ingram Holdings Ltd ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Taiwan
Cough, Cold and Allergy (Hay Fever) Remedies in Taiwan The market for cough, cold, and allergy remedies in Taiwan is expected to grow in current value terms in 2024, driven by a rise in respiratory infections, compounded by the country’s high asthma prevalence. Environmental pollution is a key facto ... Read More
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Dietary Supplements in Pakistan
Dietary Supplements in Pakistan While value sales continue to be relatively low for dietary supplement in Pakistan in 2024, particularly compared with vitamins, it is expected to register very healthy current value growth. The rising awareness of the benefits of proper nutrition and targeted supplem ... Read More
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Herbal/Traditional Products in Pakistan
Herbal/Traditional Products in Pakistan Herbal/traditional product is expected to register positive constant value growth in Pakistan in 2024, in spite of continuing high inflation. As consumers prioritise health and wellness and look to adopt a more natural and holistic approach to their overall he ... Read More
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Paediatric Consumer Health in South Africa
Paediatric Consumer Health in South Africa Demand for paediatric consumer health in South Africa continues to grow in 2024, driven by the highest value categories of cough, cold and allergy remedies, vitamins and dietary supplements, and digestive remedies. Despite ongoing inflationary pressures in ... Read More
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Dermatologicals in Slovenia
Dermatologicals in Slovenia Dermatologicals has been a particularly dynamic category over the review period and continues to record moderate volume growth in 2024 due to solid demand and strong value growth as a result of rising prices due to inflation. Consumer demand for dermatologicals in Sloveni ... Read More
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Vitamins in Switzerland
Vitamins in Switzerland The market for vitamins in Switzerland is set for dynamic expansion in 2024, driven by a growing emphasis on preventative health. In the wake of the pandemic, consumers are increasingly integrating vitamins into their daily routines to bolster their immunity, with Vitamins C ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in South Africa
Cough, Cold and Allergy (Hay Fever) Remedies in South Africa Value sales of cough, cold and allergy (hay fever) remedies in South Africa continue to rise across the category in 2024, although overall demand is mainly driven by combination products, cough remedies, decongestants, medicated confection ... Read More
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Dermatologicals in Turkey
Dermatologicals in Turkey Dermatologicals continue to benefit from the increasing number of Turkish consumers investing in their appearance, a trend which increased when COVID-19 restrictions eased. Investing in appearance is further driven by the professional working environment, social arena and g ... Read More
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Analgesics in Pakistan
Analgesics in Pakistan Analgesics is expected to register double-digit current value growth in Pakistan in 2024, though constant value growth is expected to be muted, as inflation remains high. Acetaminophen continues to account for most value sales, with ibuprofen in second position, though acetami ... Read More
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NRT Smoking Cessation Aids in Switzerland
NRT Smoking Cessation Aids in Switzerland The market for NRT smoking cessation aids in Switzerland is projected to experience a decline in demand across most subcategories in 2024. Although smoking prevalence is gradually decreasing, driven by ongoing anti-smoking campaigns that aim to raise awarene ... Read More
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Vitamins in Kenya
Vitamins in Kenya High inflation has significantly increased the price of vitamins in Kenya, particularly imported brands like Nature’s Bounty, which has increased the price of its vitamin C from KES1,500 to KES2,000 over 2024. This price hike has led consumers to seek more affordable alternatives, ... Read More
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Herbal/Traditional Products in Serbia
Herbal/Traditional Products in Serbia With a strong tradition of consuming natural remedies in Serbia, herbal/traditional producers often strengthen the image of a product by including natural ingredients, such as honey, which reminds consumers of how previous generations treated illnesses. In this ... Read More
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Digestive Remedies in Serbia
Digestive Remedies in Serbia Digestive remedies witnessed solid value growth in Serbia during 2024. However, over half of Serbians are working on ways to improve their diet, reflecting the prominence of the health and wellness trend in Serbia and consumers’ efforts to adopt healthier lifestyles sinc ... Read More
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Herbal/Traditional Products in Sweden
Herbal/Traditional Products in Sweden Herbal/traditional products reported a solid year of current value growth in Sweden over 2024. Although inflation was much lower in 2024 than in the previous years, price increases were still evident. Consumption of herbal/traditional products has picked up in l ... Read More
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Herbal/Traditional Products in Kenya
Herbal/Traditional Products in Kenya High inflation in Kenya has dampened consumer purchasing power, causing a shift towards more affordable local herbal/traditional products over more expensive imported alternatives. As the rate of inflation surged in 2022, consumers sought out cheaper herbal/tradi ... Read More
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Dermatologicals in Switzerland
Dermatologicals in Switzerland The market for dermatologicals in Switzerland is anticipated to maintain its positive trajectory in 2024. Self-medication remains prevalent within this category, driving overall growth. Factors such as busy lifestyles, embarrassment surrounding certain skin conditions, ... Read More
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Vitamins in Ukraine
Vitamins in Ukraine Since the beginning of the Russian invasion in 2022 there has been a tendency among Ukrainians to spend less on non-essentials in order to save money. Nonetheless, sales of vitamins continue on the path to recovery in 2024 both in current value terms but also retail volume terms. ... Read More
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