Category: Dietary Supplements
Dietary Supplements market research reports by Euromonitor International
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Vitamins in Austria
Vitamins in Austria Following strong levels of growth throughout COVID-19, sales of vitamins fell slightly below pre-COVID-19 levels in 2023. In 2024, vitamins showed minimal signs of recovery, with retail volume sales of 5% driven by price increases, while volume growth was low. Sales of vitamins r ... Read More
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Dietary Supplements in Austria
Dietary Supplements in Austria Due to current health and wellness trends and consumers ongoing effort to support healthier lifestyles and diets, dietary supplements continued performing well in 2024. Furthermore, time constraints and lack of detailed knowledge about nutrition led some consumers to o ... Read More
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Dietary Supplements in Germany
Dietary Supplements in Germany Retail value sales of dietary supplements in Germany continue to grow in 2024, driven mostly by beauty demands, a focus on mental health and eye health supplements. Interest in dietary supplements such as fish oils/omega fatty acids, ashwagandha, L-carnitine, magnesium ... Read More
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Vitamins in Germany
Vitamins in Germany Following the surge in demand for vitamins in Germany in 2020 as a result of the pandemic, retail volume growth continues to slow in 2024, mainly driven by revisions for multivitamins and vitamin C. Multivitamins, as an entry-level health supplement, has an established presence i ... Read More
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Consumer Health in Germany
Consumer Health in Germany With the economy improving and inflation also easing in 2024, the picture for consumer health in Germany remains positive, with moderate value growth. Vitamins and dietary supplements remains the largest category in terms of value sales. However, its growth is less dynamic ... Read More
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Top Five Trends in Consumer Health
Top Five Trends in Consumer Health Despite persistent softness in 2024, the global consumer health marketplace will likely draw on several trends to drive growth over the next five years. Collectively, these factors are expected to meaningfully propel interest in categories across sports nutrition, ... Read More
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Vitamins in Indonesia
Vitamins in Indonesia In 2024, the overall vitamins market in Indonesia is anticipated to maintain current value growth, though volume sales are projected to see a more modest increase. The surge in demand experienced during the pandemic was largely driven by consumers stockpiling vitamins in a bid ... Read More
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Dietary Supplements in Indonesia
Dietary Supplements in Indonesia In 2024, Indonesia's dietary supplement market is anticipated to continue experiencing positive current value growth, fuelled largely by changing consumer behaviours stemming from the COVID-19 pandemic. Many Indonesians, particularly in urban areas, have developed a ... Read More
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The World Market for Consumer Health
The World Market for Consumer Health The global consumer health industry continues to be sluggish in 2024, reflecting persistent consumer pullback due to still widespread concerns about pricing and inflation. Both OTC and vitamins and dietary supplements are seeing headwinds as a result, though emer ... Read More
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Dietary Supplements in Romania
Dietary Supplements in Romania The market for dietary supplements in Romania is set to experience a solid performance in 2024, despite ongoing challenges in the form of rising costs and economic uncertainty. Inflation has significantly impacted product prices, which are expected to increase by an av ... Read More
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Consumer Health in Romania
Consumer Health in Romania The consumer health market in Romania is set to register a mixed performance in 2024, shaped by challenging economic conditions and shifting consumer preferences. While the market is showing robust growth in current value terms, this is predominantly due to price increases ... Read More
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Vitamins in Romania
Vitamins in Romania The market for vitamins in Romania is facing several challenges, notably, economic uncertainty and escalating costs. Inflation and high raw material prices have posed significant difficulties for local producers, especially regarding sourcing and logistics. Ongoing geopolitical t ... Read More
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Vitamins in Cameroon
Vitamins in Cameroon Post-pandemic health trends are helping to support sales of vitamins in Cameroon in 2024. Indeed, preventative health trends have become strong, notably those connected to boosting the immune system. As a result, despite the economic hardships seen, a growing number of local con ... Read More
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Dietary Supplements in North Macedonia
Dietary Supplements in North Macedonia Interest in dietary supplements has continued to rise in North Macedonia in 2024, with all categories poised to record solid growth in volume terms for the entire year. As is the case with vitamins, buoyant demand is underpinned by the increasing willingness of ... Read More
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Vitamins in North Macedonia
Vitamins in North Macedonia Vitamins has been one of the better performing areas of North Macedonia’s consumer health market in 2024, with growth in total current value sales remaining impressive and volume growth rates for most categories set to surpass those recorded in 2023. Strong demand reflect ... Read More
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Dietary Supplements in Cameroon
Dietary Supplements in Cameroon Dietary supplements is following some of the same trends as seen in vitamins in Cameroon in 2024. However, this category has seen notable price hikes and, considering the cost of living and other inflationary pressures, this means consumers are turning away from expen ... Read More
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Consumer Health in Cameroon
Consumer Health in Cameroon Consumer health in Cameroon continues to be affected by inflationary pressures and counterfeit products in 2024. According to the National Institute of Statistics, the “chemical, plastic, and pharmaceutical” industry experienced an increase in prices in production costs i ... Read More
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Vitamins in Tunisia
Vitamins in Tunisia Despite the economic crisis in Tunisia and lower purchasing power, vitamins is recording healthy growth with a recovery in retail volume sales over 2024. Vitamins are not only consumed by upper-income consumers, but also those in middle-income groups. Tunisian doctors have a majo ... Read More
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Dietary Supplements in Poland
Dietary Supplements in Poland Dietary supplements continue to be the most popular consumer health product in Poland in terms of value sales. That being said, constant value growth is expected to be muted in 2024, as the product area reaches a degree of maturity. Also, now that concerns around the vi ... Read More
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Vitamins in Poland
Vitamins in Poland Vitamins is expected to register moderate constant value growth in Poland in 2024 and a muted increase in volume sales. Now that concerns over the pandemic have abated, sales have returned to a more stable level. Multivitamins account for slightly higher value sales than single vi ... Read More
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Dietary Supplements in Tunisia
Dietary Supplements in Tunisia In 2024, mineral supplements is recording strong retail volume and current value growth in Tunisia. The category benefits from growing awareness of the impact of mineral deficiencies. Mineral supplements already offer a dynamic range of products to consumers, with over ... Read More
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Paediatric Consumer Health in Taiwan
Paediatric Consumer Health in Taiwan Paediatric consumer health in Taiwan remains underdeveloped, with measurable sales primarily in only two subcategories: paediatric vitamins and dietary supplements, and paediatric cough/cold remedies. This is largely due to parents traditionally opting to take th ... Read More
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Vitamins in Slovenia
Vitamins in Slovenia Vitamins continues to benefit from the growing importance of the health and wellness trend and consumers taking preventative health measures in 2024. The COVID-19 pandemic has increased the trend of self-care in Slovenia, resulting in a surge in the utilisation of vitamins and d ... Read More
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Dietary Supplements in Serbia
Dietary Supplements in Serbia Price growth continues to exert a strong influence on dietary supplements in Serbia. Current value sales have been underpinned by price growth in 2024, even though inflation has fallen in the country. Given the price sensitivity of consumers, this has led to lower consu ... Read More
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Vitamins in Sweden
Vitamins in Sweden Vitamins enjoyed solid growth in 2024 as the health and wellness trend gained importance among Swedish consumers. The daily habit of taking vitamins is gaining momentum as it aligns with the desire to improve wellbeing and take a preventative approach to overall health. Retail vol ... Read More
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