Category: Dietary Supplements
Dietary Supplements market research reports by Euromonitor International
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Vitamins in India
Vitamins in India Vitamins in India has been witnessing a notable shift in consumer preference, with single vitamins growing at a faster rate than multivitamins in retail current value terms, and this trend is set to be maintained in 2024. This change is primarily being driven by increasing awarenes ... Read More
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Dietary Supplements in India
Dietary Supplements in India In 2024, dietary supplements in India is set to witness continued double-digit retail current value growth, with probiotic supplements and protein supplements expected to see the strongest increases. Probiotic supplements, which are known for their digestive health benef ... Read More
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Product Innovation in Consumer Health
Product Innovation in Consumer Health This report utilises Euromonitor International’s new Passport Innovation portal to explore new launches and sub-brands in global consumer health. Three key innovation platforms are identified for global consumer health in 2024/2025, with examples of products fro ... Read More
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Consumer Health in Latin America
Consumer Health in Latin America Growth remained positive in real value terms in the Latin American consumer health market in 2024, but was slower than a year earlier, given the steep decline seen in Argentina, still suffering from high inflation rates but also the austerity measures introduced by t ... Read More
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Dietary Supplements in Singapore
Dietary Supplements in Singapore Probiotic supplements continue to be one of the fastest-growing segments of Singapore’s dietary supplements market. Consumers are becoming increasingly aware of the strong connection between gut health and overall wellness, with probiotics being recognised for their ... Read More
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Vitamins in Singapore
Vitamins in Singapore Vitamins have become a key focus for consumers in Singapore, with an increasing emphasis on preventive healthcare and lifestyle habits that promote long-term wellness. In 2023, the government launched the ""Healthier SG"" initiative to encourage proactive health management, whi ... Read More
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Consumer Health in Asia Pacific
Consumer Health in Asia Pacific After seeing a weakening in its growth rate in 2020, when the pandemic first hit the region, consumer health in Asia Pacific had then been recording strong growth until 2024, when normalisation of sales and a difficult macroeconomic environment in China slowed the ove ... Read More
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Consumer Health in Middle East and Africa
Consumer Health in Middle East and Africa Although high inflation and currency devaluations were still impacting a number of countries in Middle East and Africa in 2024, the consumer health performance improved in this year in real value terms. Some consumers, unable to afford visits to a doctor wil ... Read More
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Consumer Health in Western Europe
Consumer Health in Western Europe Cough and cold remedies were particularly badly affected by the pandemic in 2020, with consumers locked down a lot at home and wearing masks when out and about in public, while overall consumer health sales were also hit by rising costs and prices, depressing consum ... Read More
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Vitamins in Austria
Vitamins in Austria Following strong levels of growth throughout COVID-19, sales of vitamins fell slightly below pre-COVID-19 levels in 2023. In 2024, vitamins showed minimal signs of recovery, with retail volume sales of 5% driven by price increases, while volume growth was low. Sales of vitamins r ... Read More
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Dietary Supplements in Austria
Dietary Supplements in Austria Due to current health and wellness trends and consumers ongoing effort to support healthier lifestyles and diets, dietary supplements continued performing well in 2024. Furthermore, time constraints and lack of detailed knowledge about nutrition led some consumers to o ... Read More
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Dietary Supplements in Germany
Dietary Supplements in Germany Retail value sales of dietary supplements in Germany continue to grow in 2024, driven mostly by beauty demands, a focus on mental health and eye health supplements. Interest in dietary supplements such as fish oils/omega fatty acids, ashwagandha, L-carnitine, magnesium ... Read More
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Consumer Health in Germany
Consumer Health in Germany With the economy improving and inflation also easing in 2024, the picture for consumer health in Germany remains positive, with moderate value growth. Vitamins and dietary supplements remains the largest category in terms of value sales. However, its growth is less dynamic ... Read More
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Vitamins in Germany
Vitamins in Germany Following the surge in demand for vitamins in Germany in 2020 as a result of the pandemic, retail volume growth continues to slow in 2024, mainly driven by revisions for multivitamins and vitamin C. Multivitamins, as an entry-level health supplement, has an established presence i ... Read More
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Top Five Trends in Consumer Health
Top Five Trends in Consumer Health Despite persistent softness in 2024, the global consumer health marketplace will likely draw on several trends to drive growth over the next five years. Collectively, these factors are expected to meaningfully propel interest in categories across sports nutrition, ... Read More
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Dietary Supplements in Indonesia
Dietary Supplements in Indonesia In 2024, Indonesia's dietary supplement market is anticipated to continue experiencing positive current value growth, fuelled largely by changing consumer behaviours stemming from the COVID-19 pandemic. Many Indonesians, particularly in urban areas, have developed a ... Read More
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Vitamins in Indonesia
Vitamins in Indonesia In 2024, the overall vitamins market in Indonesia is anticipated to maintain current value growth, though volume sales are projected to see a more modest increase. The surge in demand experienced during the pandemic was largely driven by consumers stockpiling vitamins in a bid ... Read More
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The World Market for Consumer Health
The World Market for Consumer Health The global consumer health industry continues to be sluggish in 2024, reflecting persistent consumer pullback due to still widespread concerns about pricing and inflation. Both OTC and vitamins and dietary supplements are seeing headwinds as a result, though emer ... Read More
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Dietary Supplements in Romania
Dietary Supplements in Romania The market for dietary supplements in Romania is set to experience a solid performance in 2024, despite ongoing challenges in the form of rising costs and economic uncertainty. Inflation has significantly impacted product prices, which are expected to increase by an av ... Read More
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Consumer Health in Romania
Consumer Health in Romania The consumer health market in Romania is set to register a mixed performance in 2024, shaped by challenging economic conditions and shifting consumer preferences. While the market is showing robust growth in current value terms, this is predominantly due to price increases ... Read More
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Vitamins in Romania
Vitamins in Romania The market for vitamins in Romania is facing several challenges, notably, economic uncertainty and escalating costs. Inflation and high raw material prices have posed significant difficulties for local producers, especially regarding sourcing and logistics. Ongoing geopolitical t ... Read More
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Vitamins in Cameroon
Vitamins in Cameroon Post-pandemic health trends are helping to support sales of vitamins in Cameroon in 2024. Indeed, preventative health trends have become strong, notably those connected to boosting the immune system. As a result, despite the economic hardships seen, a growing number of local con ... Read More
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Dietary Supplements in North Macedonia
Dietary Supplements in North Macedonia Interest in dietary supplements has continued to rise in North Macedonia in 2024, with all categories poised to record solid growth in volume terms for the entire year. As is the case with vitamins, buoyant demand is underpinned by the increasing willingness of ... Read More
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Vitamins in North Macedonia
Vitamins in North Macedonia Vitamins has been one of the better performing areas of North Macedonia’s consumer health market in 2024, with growth in total current value sales remaining impressive and volume growth rates for most categories set to surpass those recorded in 2023. Strong demand reflect ... Read More
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Dietary Supplements in Cameroon
Dietary Supplements in Cameroon Dietary supplements is following some of the same trends as seen in vitamins in Cameroon in 2024. However, this category has seen notable price hikes and, considering the cost of living and other inflationary pressures, this means consumers are turning away from expen ... Read More
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