Category: Oral Hygiene/Oral Care
Oral Hygiene/Oral Care market research reports by Euromonitor International
-
Oral Care in North Macedonia
Oral Care in North Macedonia Oral care in 2022 experienced a boost in performance, primarily driven by the rising unit prices across all product ranges. This was coupled with moderate volume growth. The increase in unit prices was largely a response to rising production costs, including the impact o ... Read More
-
Beauty and Personal Care in Slovenia
Beauty and Personal Care in Slovenia In 2022, the pandemic era settled down and consumers returned to their normal lives. After two years of restrictions, consumers were willing to spend their money on products that contributed to their sense of wellbeing. The unemployment rate is historically low i ... Read More
-
Oral Care in Lithuania
Oral Care in Lithuania In 2022, oral care retail value sales recovered from the decline experienced due to COVID-19, with double-digit current retail value growth. Similarly to deodorants, the increased use of oral care was strongly related to the return of pre-COVID-19 routines, with consumers spen ... Read More
-
Oral Care in Serbia
Oral Care in Serbia Oral care in Serbia experienced similar volume sales growth in 2022 than 2021, while value sales growth was high due to an increase in raw materials, packaging costs and shipment. The return to pre-pandemic lifestyle stimulated demand for oral care, especially for mouth freshener ... Read More
-
Oral Care in Uruguay
Oral Care in Uruguay Oral care suffered a moderate contraction in 2022 as many Uruguayans purchase these products in Argentina where prices are dramatically lower. The industry has been deeply affected by this phenomenon, which is very difficult to compete against and has also led to contraband prod ... Read More
-
Oral Care in Tunisia
Oral Care in Tunisia Oral care products were only affected by home seclusion and consumer lockdown during the first quarter of 2021. Many distributors turned to online shopping and home deliveries in order to make it easier for consumers to get supplies and access their products. Overall, the impact ... Read More
-
Oral Care in Egypt
Oral Care in Egypt Consumers these days are becoming increasingly perfectionist, with selected and edited images from social media increasingly encouraging them to aim for the perfect look. One key element of the perfect personal image is having shiny white teeth. In this context, a lot of brands ha ... Read More
-
Oral Care in South Africa
Oral Care in South Africa In 2022 the South African economy experienced tough economic conditions, with consumers affected by loadshedding, rising mortgage rates, and price increases on fuel and food. For this reason, budgets were extremely tight and people had to spend accordingly. Promotions there ... Read More
-
Beauty and Personal Care in Laos
Beauty and Personal Care in Laos In 2022, sales are no longer impacted by the COVID-19 pandemic, with restrictions easing and consumers returning to pre-pandemic routines. This is boosting colour cosmetics and men’s grooming, as consumers once again prioritise their appearance. Consumers are now bei ... Read More
-
Oral Care in Latvia
Oral Care in Latvia The war in nearby Ukraine had a significant impact, with the resultant energy crisis leading to soaring inflation and dampening volume sales. As a result, though there was double-digit growth in current value sales of oral care in 2022, volume growth was minimal and constant valu ... Read More
-
Beauty and Personal Care in Kazakhstan
Beauty and Personal Care in Kazakhstan Beauty and personal care showed robust growth in 2022 facilitated by the removal of quarantine restrictions from March 18, 2022. The strongest growth came from colour cosmetics as mask-wearing was no longer required and socialising began to recover well. The ma ... Read More
-
Oral Care in the United Arab Emirates
Oral Care in the United Arab Emirates Although the manual format dominates demand for toothbrushes in the United Arab Emirates, there is a growing trend towards power toothbrushes, particularly with the emergence of lower-priced battery toothbrushes. Despite the higher cost, power toothbrushes offer ... Read More
-
Oral Care in Kazakhstan
Oral Care in Kazakhstan Rising inflation has not had a major impact on retail volume sales as oral care products are considered necessities in consumers’ daily routines. This kept overall demand and category growth stable in 2022, with the sharp rise in current value sales partly attributed to price ... Read More
-
Beauty and Personal Care in Sri Lanka
Beauty and Personal Care in Sri Lanka There is a sizeable market for beauty and personal care in Sri Lanka but economic constraints and government restrictions on imports is restricting growth. While brand loyalty plays a role, due to the current challenges price and accessibility were the key influ ... Read More
-
Oral Care in Georgia
Oral Care in Georgia In 2022, local consumers maintained oral care routines as they followed basic personal care and hygiene routines to ensure that they kept gum disease or other problems to a minimum. However, price sensitivity and the decline in disposable incomes did not lead consumers to switch ... Read More
-
Oral Care in Estonia
Oral Care in Estonia Oral care is a mature category in Estonia and oral care is an established habit among consumers, who have enjoyed a good level of purchasing power over the last decade. The main dynamism in the market occurred during the early review period, then the performance was disrupted du ... Read More
-
Oral Care in Poland
Oral Care in Poland Whitening remains the most popular positioning in toothpaste benefiting from consumer desire to have a beautiful smile and white teeth. Among them, pastes with activated carbon, characterised by strong whitening and antibacterial properties, have been developed. According to oral ... Read More
-
Oral Care in Romania
Oral Care in Romania Power toothbrushes saw major change towards the end of the review period as demand shifted away from battery toothbrushes and towards electric toothbrushes. This trend is being driven by driven by increased levels of price promotions as well as attractive pricing all-year-round, ... Read More
-
Beauty and Personal Care in Poland
Beauty and Personal Care in Poland Beauty and personal care in Poland was heavily impacted by Russian aggression on Ukraine mainly by stopping exports to Russia and Belarus. The outbreak of war also had a negative impact on production costs. Some of the raw materials and packaging imported from Ukra ... Read More
-
Beauty and Personal Care in Cambodia
Beauty and Personal Care in Cambodia In 2022, the COVID-19 pandemic is no longer causing disturbances to BPC and many categories are actually benefiting from the easing of restrictions that took place in 2021. However, the industry now faces a new set of challenges as global inflation and rising tra ... Read More
-
Oral Care in Nigeria
Oral Care in Nigeria In current retail value terms, oral care grew well in 2022, partly attributed to the fast-growing population, resulting in new consumer groups' entry. Despite poor economic conditions, the essential nature of the category drove continued growth, even though inflationary conditio ... Read More
-
Oral Care in Costa Rica
Oral Care in Costa Rica Oral care products are considered essential products in Costa Rica and are therefore seeing further growth in 2022, although downtrading is evident as price-sensitive consumers are looking to economise. In the largest category, toothpaste, consumers tend to remain loyal to th ... Read More
-
Beauty and Personal Care in Ecuador
Beauty and Personal Care in Ecuador Ecuador witnessed a slight economic recovery in 2022 following the decline caused by the COVID-19 pandemic. During the second half of 2021, a nationwide vaccination plan was launched that successfully reduced the threat of COVID-19. Although there was a surge in c ... Read More
-
Oral Care in Morocco
Oral Care in Morocco Recent years have seen local consumers become increasingly aware of the importance of maintaining a strict daily oral hygiene routine and this is linked to the increased importance of appearance and personal image in Moroccan society. This has led to high demand for a comprehens ... Read More
-
Oral Care in Ecuador
Oral Care in Ecuador During the review period, a number of small brands of locally produced mouthwashes witnessed solid growth, including the domestic alcohol brand Weir that has extended its portfolio to include mouthwashes. Local brands have sought to take advantage of the sales boom in mouthwashe ... Read More
Research Assistance
