Category: Oral Hygiene/Oral Care
Oral Hygiene/Oral Care market research reports by Euromonitor International
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Oral Care in Greece
Oral Care in Greece Oral care registered a small volume increase in Greece in 2023, following a small decline the previous year. Euromonitor International's Oral Care in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail ... Read More
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Oral Care in Switzerland
Oral Care in Switzerland Overall, oral care in Switzerland registered slight retail volume and moderate retail current value growth in 2023. The relatively stronger value growth performance was underpinned by inflationary pressure on prices. At constant 2023 prices, retail value sales dropped slight ... Read More
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Oral Care in Croatia
Oral Care in Croatia During 2023, major players in oral care such as Colgate-Palmolive and Procter & Gamble undertook various initiatives designed to spread awareness about the importance of maintaining optimum oral hygiene. These campaigns targeted both children and adults, resulting in increased d ... Read More
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Oral Care in Peru
Oral Care in Peru Oral care is saw small value growth in Peru in 2023, with volume growth only just managing to achieve a sub-decimal positive figure. However, the baseline demand for oral care supports the category overall. Indeed, as consumers continue to become more aware of their health and well ... Read More
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Oral Care in Sweden
Oral Care in Sweden Oral care in Sweden is a well-established category, experiencing stable volume growth and strong value gains in 2023. Significant volume increases are limited due to the product area's maturity. Growth is primarily driven by two factors: consumers are gradually replacing oral car ... Read More
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Oral Care in Bolivia
Oral Care in Bolivia Oral care in Bolivia registered moderate constant value and volume growth in 2023. Though prices increased for imported brands in particular in 2023, due to a sharp fall in foreign cash reserves, the essentialness of products such as toothpaste supported volume sales. That being ... Read More
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Oral Care in Portugal
Oral Care in Portugal In Portugal, oral care continued to be considered an essential category in 2023, with brushing teeth being part of the daily basic hygiene routine. Toothpaste and manual toothbrushes, in particular, are very mature categories with very high penetration levels. Nevertheless, ora ... Read More
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Oral Care in Vietnam
Oral Care in Vietnam Oral care in Vietnam posted steady growth in 2023, continuing a trend that persisted throughout the review period. Growth has been spurred by rising hygiene-consciousness and improved oral care knowledge among local consumers, prompting those in rural areas to pay greater attent ... Read More
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Oral Care in the Netherlands
Oral Care in the Netherlands Overall, oral care in the Netherlands saw a minor decline in retail volume sales in 2023, while retail current value sales grew strongly. As was the case in many categories of beauty and personal care, the growth in retail value sales was mainly driven by an increase in ... Read More
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Beauty and Personal Care in Slovakia
Beauty and Personal Care in Slovakia Beauty and personal care in Slovakia registered strong current value growth in 2023 underpinned by soaring inflation which triggered price increases across all categories. The Slovak economy has remained somewhat resilient despite significant headwinds from the w ... Read More
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Beauty and Personal Care in the Netherlands
Beauty and Personal Care in the Netherlands As in many industries, most categories of beauty and personal care in the Netherlands saw a strong increase in retail current value sales in 2023. However, this growth mainly came from high inflationary pressure on prices, with retail volume sales decreasi ... Read More
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Oral Care in Slovakia
Oral Care in Slovakia Tooth whiteners outpaced growth in Slovakia’s oral care category, in both retail volume and current value terms. Despite the rising prices seen in 2023, consumers did not lose interest in home whitening kits and whitening strips. The reason behind such stellar growth is the rat ... Read More
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Oral Care in Hungary
Oral Care in Hungary Oral care in Hungary is witnessing a surge in demand for therapeutic toothpaste, particularly in the realm of implant-friendly, gum-protecting and sensitivity-relieving variants. This increase in demand can be attributed to the ageing population and growing awareness and concern ... Read More
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Oral Care in Algeria
Oral Care in Algeria Total volume and current value growth rates for oral care in 2023 were down slightly on 2022. This was partly the result of increasing maturity, but mainly attributable to more cautious attitudes to spending among Algerians as high inflation continued to drive up unit prices and ... Read More
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Beauty and Personal Care in Norway
Beauty and Personal Care in Norway Beauty and personal care in Norway is experiencing a sustained period of growth, fuelled by a continuation of pandemic-era spending habits. While a correction was anticipated in 2022 following the initial boom, it materialised as relatively modest compared to the s ... Read More
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Oral Care in Norway
Oral Care in Norway In 2023, oral care is a well-established product area in Norway with limited room for volume growth, particularly in core categories like manual toothbrushes and toothpaste. Additionally, intense price competition, especially from low-cost stores like Normal, puts downward pressu ... Read More
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Oral Care in the Philippines
Oral Care in the Philippines Demand for oral care in the Philippines continued to grow in 2023, alongside the return of consumers to their physical workplaces and an increase in social engagements. As such, there was more of an incentive to invest in a wider variety of more sophisticated products to ... Read More
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Oral Care in the Czech Republic
Oral Care in the Czech Republic Oral care saw current value growth in the Czech Republic in 2023. Toothpaste was amongst the few personal care categories that did not see a strong shift towards the cheaper alternatives provided by private labels at the end of the review period. The Czech Republic ha ... Read More
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Beauty and Personal Care in China
Beauty and Personal Care in China Seeing a partial rebound from decline in 2022, beauty and personal care in China achieved a low single-digit current value growth rate in 2023, but value sales did not return to the level seen in 2021. This was mainly due to the continuation of COVID-19 and flu case ... Read More
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Oral Care in China
Oral Care in China Oral care in China experienced only a partial recovery in 2023, with a low rebound in current value terms after seeing a notable decline in the previous year. Leading players such as Yunnan Baiyao Group, Procter & Gamble, Hawley & Hazel Chemical, and Colgate showed weakness. The s ... Read More
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Oral Care in Singapore
Oral Care in Singapore Oral care continued to see double-digit current value growth in Singapore in 2023. One of the factors that contributed to this was increasing consumer awareness of the importance of oral health for overall wellbeing, stemming from increased hygiene awareness during the pandemi ... Read More
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Oral Care in Bulgaria
Oral Care in Bulgaria Due to the influence of social media, the popularity of teeth whitening at home is gathering pace in Bulgaria and this is contributing to the positive development of oral care in Bulgaria. The desire for a youthful, confident smile fuelled the demand for these products. As a re ... Read More
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Oral Care in Spain
Oral Care in Spain Sales in oral care in Spain were improved in 2023, compared to the performance in 2022. However, the performance of the category is far from robust as we note oral care as one of the categories seeing consumers trading down, thus, to manage their budgets during a time of economic ... Read More
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Oral Care in South Korea
Oral Care in South Korea Oral care saw even stronger current value growth in South Korea in 2023 than in the previous few years. Consumer awareness of oral hygiene continues to grow, contributing to the healthy growth of the category in this year. Most categories within oral care experienced moderat ... Read More
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Oral Care in Ireland
Oral Care in Ireland In 2023, oral care in Ireland showcased positive results, with rising retail volume growth in areas such as dental floss, mouthwashes/dental rinses, tooth whiteners, and toothpaste. Despite the economic conditions, oral health remained important to Irish consumers, being conside ... Read More