Category: Oral Hygiene/Oral Care
Oral Hygiene/Oral Care market research reports by Euromonitor International
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Slovenia Oral Care
Slovenia Oral Care The oral care category continued to see positive growth in Slovenia in 2023, with consumers switching to cheaper products. Private label gained significant ground in oral care during 2023 as the rising cost of living in Slovenia forced many consumers to reduce expenditure wherever ... Read More
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Indonesia Oral Care
Indonesia Oral Care Oral care in Indonesia saw relatively modest growth in current value terms in 2023, when compared to the previous year. This was due to a declining demand for manual toothbrushes, as consumers held off replacing them in order to save money. Toothpaste, on the other hand, saw a co ... Read More
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Malaysia Oral Care
Malaysia Oral Care Oral care in Malaysia continued to see growth and development in 2023. Value growth was in part driven by the preventive health trend and in part by premiumisation. Malaysians continued to maintain basic personal hygiene routines, supporting further demand for toothpaste, toothbru ... Read More
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Kazakhstan Oral Care
Kazakhstan Oral Care Oral care in Kazakhstan in 2023 presented a mixed picture, marked by supply chain disruptions and a growing consumer shift towards premium products. Despite experiencing overall value growth in 2023, oral care faced challenges due to interruptions in the supply of goods. While t ... Read More
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Serbia Oral Care
Serbia Oral Care In 2023, oral care in Serbia continued to experience consistent volume growth, building upon the momentum seen in previous years. While the volume sales growth mirrored that of the previous year, the notable increase in value sales was primarily attributed to rising input costs. Fac ... Read More
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Latvia Oral Care
Latvia Oral Care Oral care has become an important part of daily personal care routines in Latvia over the review period. Growing dentist bills and the fashionable trend for healthy teeth and fresh breath has driven sales of oral care products in 2023. Oral maintenance products, such as dental floss ... Read More
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Georgia Oral Care
Georgia Oral Care Oral care in Georgia registered moderate value and volume growth in 2023, with the essentialness of oral care supporting volume sales. Toothpaste continued to account for most value sales and also was the best performing product. Within oral care, consumers tend not to be brand loy ... Read More
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Egypt Oral Care
Egypt Oral Care Oral care witnessed a decline in volumes and a considerable increase in value sales in Egypt in 2023, due to the significant increase in its prices. Prices rose for several reasons, including currency fluctuations, with the Egyptian pound weakening, which increased the cost of import ... Read More
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Costa Rica Oral Care
Costa Rica Oral Care Global players such as Colgate, Listerine and Oral-B continued to dominate oral care in Costa Rica in 2023 due to their trusted reputations for quality and efficacy, broad product ranges and extensive distribution coverage. However, a number of niche-oriented brands from smaller ... Read More
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Ecuador Oral Care
Ecuador Oral Care 2023 saw volume growth in oral care return to positive ground after two years of declining demand, with the most affordable brands and those which represent the best value for money generating the best sales performances. Against the backdrop of the adverse and complicated economic ... Read More
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Estonia Oral Care
Estonia Oral Care Oral care in 2023 showcased strong growth in Estonia, with double-digit retail value growth and positive, double-digit retail volume growth in areas including denture care, power toothbrushes and electric toothbrushes. Growing consumer education and rising beauty standards, plus on ... Read More
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Lithuania Oral Care
Lithuania Oral Care In 2023, oral care in Lithuania recorded double-digit retail value growth, driven by rising price points. Due to ongoing inflation, manufacturers and distributors extended price growth through 2022-2023. As such, retail volume care struggled in several product areas, with dental ... Read More
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Denmark Oral Care
Denmark Oral Care Oral care in Denmark continued to witness positive current value growth in 2023 albeit driven by price increases. By contrast, lower purchasing power led to another year of volume sales decline, as many household budgets remained under pressure and price sensitivity shaped spending ... Read More
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Oral Care in Ukraine
Oral Care in Ukraine During recent years, people have typically been taking more care of their dental health, which has been having a positive impact on sales of oral care as well as the development of the category. Toothpaste and manual toothbrushes generate the bulk of oral care sales in Ukraine. ... Read More
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Oral Care in Turkey
Oral Care in Turkey Oral care in Turkey experienced positive growth in 2023, driven by a growing emphasis on essential hygiene products. Euromonitor International's Oral Care in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest ... Read More
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Beauty and Personal Care in Azerbaijan
Beauty and Personal Care in Azerbaijan Performance was positive for beauty and personal care in Azerbaijan in 2023. While inflation was still an issue, it eased somewhat, particularly later in the year. As such, beauty and personal care registered both moderate constant value and volume growth, part ... Read More
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Oral Care in Guatemala
Oral Care in Guatemala Oral care in Guatemala saw prices hikes in 2023, though volume sales growth was stable while current value sales saw rapid rises. Most Guatemalans are not willing to change their oral hygiene practices despite having to pay higher prices for products such as toothpaste. Howeve ... Read More
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Oral Care in Taiwan
Oral Care in Taiwan In 2023, oral care in Taiwan recorded positive retail value growth, while retail volume remained positive in all areas, driven by denture care. Raised awareness of all oral care products has aided growth, with medical experts providing educational content online, especially acros ... Read More
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Oral Care in Azerbaijan
Oral Care in Azerbaijan Oral care was the strongest performer in terms of value and volume growth among beauty and personal care products in Azerbaijan in 2023. The essentialness of oral care supported growth, with toothpaste in particular performing strongly. Within toothpaste, there was also highe ... Read More
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Oral Care in Chile
Oral Care in Chile In 2023, oral care in Chile registered a slightly better performance than in 2022, but retail volume sales continued to decline, and current value growth was minimal. Most categories continued to experience a contraction in volume demand, with mouthwashes/dental rinses showing the ... Read More
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Oral Care in Israel
Oral Care in Israel Oral care saw current value growth in Israel in 2023. While there were no official price increases in the market during the year, there was less discounting and promotional activity involving oral care products. In effect this meant that prices continued to rise in the final year ... Read More
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Oral Care in Thailand
Oral Care in Thailand Oral care in Thailand benefitted from improved consumer awareness in 2023. As was the case in other beauty and personal care categories, oral care also enjoyed new product innovation, primarily in toothpaste where local consumers are shifting towards more advanced and innovated ... Read More
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Beauty and Personal Care in Sweden
Beauty and Personal Care in Sweden Beauty and personal care in Sweden remained stable in terms of volume sales in 2023. However, value growth was significant due to a powerful trend towards premiumisation and high inflation. Swedes view beauty and personal care products as essential, meaning they ar ... Read More
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Oral Care in Bosnia and Herzegovina
Oral Care in Bosnia and Herzegovina As an essential, everyday product consumer demand has remained relatively stable for oral care products in Bosnia and Herzegovina. In retail volume terms, more robust categories stagnated or declined moderately while niche oral care categories enjoyed greater stab ... Read More
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Oral Care in Dominican Republic
Oral Care in Dominican Republic Retail sales of oral care products showed greater dynamism in current value terms, with volume growth subsiding due to lingering high prices in the Dominican Republic. Basic oral care habits such as teeth brushing are well established among the majority of Dominicans ... Read More
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