Category: Oral Hygiene/Oral Care
Oral Hygiene/Oral Care market research reports by Euromonitor International
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Oral Care in New Zealand
Oral Care in New Zealand In 2023, oral care sales in New Zealand recorded solid growth in both value and volume terms. Products such as toothpaste, toothbrushes, and mouthwash are considered a personal care staple by most consumers and are often included on grocery lists. Mainstream brands such as C ... Read More
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Beauty and Personal Care in Finland
Beauty and Personal Care in Finland In 2023, beauty and personal care in Finland witnessed overall positive value growth, albeit largely attributed to inflation-driven price increases. This trend was particularly notable in categories such as bath and shower, deodorants, and depilatories. Despite th ... Read More
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Oral Care in Belgium
Oral Care in Belgium The maturity of oral care in Belgium had a negative impact, with volume sales declining over the review period. Many consumers remained increasingly price-sensitive and cautious with their spending in 2023, further dampening retail volume sales. Demand for affordable oral care p ... Read More
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Oral Care in Saudi Arabia
Oral Care in Saudi Arabia Thanks to the combined efforts of the government, schools, oral care brands, dentists, paediatricians, and pharmacists, consumers are now more aware than ever of the importance of a regular oral care routine. These factors combined with the increased hygiene concerns create ... Read More
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Oral Care in Colombia
Oral Care in Colombia Despite unfavourable economic conditions, toothpaste and toothbrushes, the main categories in oral care, experienced growth in both volume and value terms in Colombia in 2023. However, shrinking disposable incomes made consumers more price sensitive, encouraging them to switch ... Read More
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Beauty and Personal Care in Jordan
Beauty and Personal Care in Jordan In 2023, Jordan's beauty and personal care industry has witnessed a decline, attributed to various financial factors. The emergence of a preference for local brands, offering more affordable options compared to international counterparts, contributed to this shift. ... Read More
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Oral Care in Canada
Oral Care in Canada In 2023, oral care experienced robust growth fuelled by sustained consumer interest in self-care and heightened awareness of hygiene's crucial role in overall wellbeing. While volumes lagged behind value in most categories due to inflation-induced price hikes, essential products ... Read More
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Oral Care in Finland
Oral Care in Finland Oral care in Finland experienced positive value growth in 2023, but this was primarily due to inflation-induced price increases. Some categories, like power toothbrushes, witnessed a decline in volume sales as consumers opted to delay non-essential purchases due to economic unce ... Read More
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Beauty and Personal Care in New Zealand
Beauty and Personal Care in New Zealand Retail value sales of beauty and personal care products recorded solid growth in 2023. This increase was largely driven by inflationary pressures, however, as volume sales saw a decline. According to Stats NZ, the cost of living for an average household in New ... Read More
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Oral Care in Argentina
Oral Care in Argentina In 2023, oral care in Argentina continued to expand in retail volume terms for the fourth consecutive year. The increase in hygiene consciousness resulting from COVID-19 has positively impacted oral care into 2023. However, due to the challenging economic situation and the dec ... Read More
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Oral Care in Japan
Oral Care in Japan Apart from seeing a minor decline in 2020, oral care in Japan has been growing in current value terms for the last decade, thanks to the functionality trend and increasing awareness of hygiene pushing up unit prices; this trend continued in 2023. Although sales decreased in volume ... Read More
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Oral Care in Brazil
Oral Care in Brazil Brazil is the fourth-largest global market in terms of current value sales of oral care products, surpassing several countries with a higher population density, such as India and Indonesia. This not only demonstrates the significance of organic growth due to Brazil’s population o ... Read More
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Oral Care in India
Oral Care in India With the rise of social media and the growing emphasis on beauty, individuals are increasingly striving for a bright, white smile. This trend has led to a shift in beauty standards, with whiter teeth becoming a desirable trait. As a result, consumers are seeking out toothpastes an ... Read More
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Oral Care in Germany
Oral Care in Germany After already notable retail current value growth in oral care in 2021, Germany registered a dynamic current value growth rate in 2022, approaching the double-digits. German consumers prioritise their oral health and place high importance on oral care as a preventative measure. ... Read More
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Oral Care in Austria
Oral Care in Austria Oral care derived benefits from increased consumer awareness and interest in oral care, in line with the health and hygiene trend in the wake of the Coronavirus (COVID-19) pandemic in Austria. The demand for oral care products was on the rise in 2022, with an overall, if slight, ... Read More
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Oral Care in Mexico
Oral Care in Mexico During the long periods of home confinement following the outbreak of COVID-19, oral hygiene habits were affected by limited social contact, stress and the adoption of new lifestyle habits. This did not lead to a complete change in oral care, but it did result in a change in dail ... Read More
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Oral Care in Kenya
Oral Care in Kenya We are seeing a slew of partnerships in beauty and personal care in Kenya, with such moves being a key strategy for players to stay a step ahead of the competition. Indeed, brands are going an extra mile to partner with organisations in a bid to create product awareness which, in ... Read More
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Oral Care in Cameroon
Oral Care in Cameroon The competitive environment in the oral care category in Cameroon is led by Colgate-Palmolive and Tropik Industries SA, the exclusive distributor of the Signal toothpaste and toothbrush in Cameroon. Colgate-Palmolive has intensified the competition through its introduction of a ... Read More
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Oral Care in Australia
Oral Care in Australia While demand for oral care in Australia remained stable in 2022, there was a greater emphasis among local consumers on products that went beyond basic oral hygiene routines. For instance, tooth whiteners recorded stronger demand in 2022 in line with greater mobility outside of ... Read More
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Oral Care in Hong Kong, China
Oral Care in Hong Kong, China Oral care in Hong Kong continued to experience value growth in 2022, driven by enhanced oral care routines and greater attention to health and wellness. This trend drove sales of a wide range of oral care products, such as toothpaste, dental floss, mouthwashes/dental ri ... Read More
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Oral Care in the US
Oral Care in the US As consumers better understand the importance of oral health in overall health, they look to invest in premium products that offer value and efficacy. In 2022, Colgate launched its Optic White Pro Series whitening toothpaste that boasts removal of 15 years of stains with the “eas ... Read More
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Beauty and Personal Care in Myanmar
Beauty and Personal Care in Myanmar Modest sales growth was seen in beauty and personal care in 2022 as household spending remained under pressure. The exchange value of the kyat continued to slide in the wake of the 2021 military coup, although demand continued to increase as consumers began spendi ... Read More
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Oral Care in Pakistan
Oral Care in Pakistan While in 2022 Pakistan largely put the disruptions caused by the pandemic behind it, there were other challenges. Massive devaluation of the Pakistani rupee against major world currencies and spiralling double-digit inflation, partly caused by the energy crisis stemming from th ... Read More
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Oral Care in Slovenia
Oral Care in Slovenia The oral care category continued to see positive growth in Slovenia in 2022. This performance was still largely a consequence of the pandemic era, during which dentists’ offices were working on limited time schedules and many people faced dental problems. Anxiety and stressful ... Read More
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Oral Care in Uzbekistan
Oral Care in Uzbekistan Oral care is a category driven by basic demand in Uzbekistan and further supported by population growth in the country. However, as seen across various categories in beauty and personal care, the majority of consumers in the country are highly price-sensitive and thus purchas ... Read More
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