Category: Marketing & Market Research
Marketing & Market Research market research reports by Euromonitor International
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Côte d'Ivoire in 2040: The Future Demographic
Côte d'Ivoire in 2040: The Future Demographic Natural increase will be the key driver of population expansion in Côte d’Ivoire in 2021-2040. The country will continue to be one of the youngest globally in 2040, influenced by high birth rates and low life expectancy. Urbanisation will remain swift an ... Read More
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Ukraine in 2040: The Future Demographic
Ukraine in 2040: The Future Demographic Ukraine’s population will plummet in 2021-2040 as a result of millions leaving the country in 2022-2024, following the commencement of the war, triggering a demographic crisis in the country. At the same time, natural increase will remain negative for the enti ... Read More
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Jordan in 2040: The Future Demographic
Jordan in 2040: The Future Demographic Population expansion in Jordan in 2021-2040 will be driven by natural increase. The country will continue to be extremely diverse as the number of foreign citizens rises rapidly. A growing workforce could create opportunities if training and employment meet dem ... Read More
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Guatemala in 2040: The Future Demographic
Guatemala in 2040: The Future Demographic Rapid population expansion in Guatemala in 2021-2040 will be led by strong, yet declining, rates of natural change. Ageing is set to accelerate further, although Guatemala will continue to be young regionally due to historically high birth rates. Swift urban ... Read More
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Revisiting the Fundamentals of Snackification
Revisiting the Fundamentals of Snackification Eating occasions and snacking patterns have been altered. With rising concern for health, consumers are seeking out nutritionally qualified snacks with more attention to what is considered “good for me”. In addition, out-of-home occasions are reemerging; ... Read More
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Georgia in 2040: The Future Demographic
Georgia in 2040: The Future Demographic Natural decrease and negative net migration will drive depopulation in Georgia in most years up to 2040. Rapid ageing will be illustrated by extreme growth in 70+ cohorts, impacting consumer trends and placing further pressure on state resources. Life expectan ... Read More
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Uruguay in 2040: The Future Demographic
Uruguay in 2040: The Future Demographic Negative net migration, accompanied by low or negative rates of natural change, will drive depopulation in Uruguay in 2021-2040. As birth rates fall and people live longer, ageing will hasten, impacting consumer trends and putting additional pressure on state ... Read More
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Affordable Sustainability: Making it Simple and Accessible
Affordable Sustainability: Making it Simple and Accessible This report urges businesses to embrace affordable and accessible sustainability. It presents a comprehensive set of effective actions that can be implemented seamlessly to unlock the untapped potential of democratising sustainability during ... Read More
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Megatrends in Japan
Megatrends in Japan This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Japan. Euromonitor's Megatrends in Japan ... Read More
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Understanding the path to purchase: Global Consumer Types in 2023
Understanding the path to purchase: Global Consumer Types in 2023 Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns ... Read More
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Consumer Market Flashpoints: Between Uncertainty and Opportunity
Consumer Market Flashpoints: Between Uncertainty and Opportunity In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportun ... Read More
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Voice of the Industry: Food and Nutrition
Voice of the Industry: Food and Nutrition This report forms part of Euromonitor’s Voice of the Industry series and features the results of a survey of professionals working in the Packaged and Fresh Food industries. It examines their opinions regarding short-, medium- and long-term developments and ... Read More
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Cambodia in 2040: The Future Demographic
Cambodia in 2040: The Future Demographic Strong population growth in Cambodia up to 2040 will be driven solely by natural increase. Falling birth rates and increasing longevity mean that the ageing trend will quicken, however Cambodia will remain one of the youngest regional countries. While urbanis ... Read More
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Megatrends: Experience More Impact on Consumer Goods and Service Categories
Megatrends: Experience More Impact on Consumer Goods and Service Categories As more consumers demand products and services to meet their specific needs, companies are racing to build bespoke offerings rather than risk being left behind. As technology advances, industries are rushing headlong into th ... Read More
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Global Population Trends
Global Population Trends Ageing, urbanisation and migration remain the major drivers shaping the global population. The number of seniors worldwide was increasing in 2022 and is expected to continue growing to 2040. The number of births is declining globally due to falling fertility rates, later mar ... Read More
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Sub-Saharan Africa: A Rising Economic Frontier?
Sub-Saharan Africa: A Rising Economic Frontier? The report analyses the economic state of Sub-Saharan Africa. It seeks to assess the opportunities in the region against the backdrop of its young, large and fast-growing population, as well as the bottlenecks Sub-Saharan Africa faces, including widesp ... Read More
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Coffee and Connectivity: Unlocking Digital Trends for Loyalty and Personalisation
Coffee and Connectivity: Unlocking Digital Trends for Loyalty and Personalisation The evolving consumer preference, rapid technological advancements and ever-growing desire for convenience are driving a transition towards a smartphone-first future. Coffee industry players need to be equipped with th ... Read More
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Megatrends in Turkey
Megatrends in Turkey This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in Turkey. Euromonitor's Megatrends in ... Read More
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Megatrends: Digital Living – A Framework for the Future
Megatrends: Digital Living – A Framework for the Future This report is part of Euromonitor International’s Megatrends series. It focuses on the Convenience Megatrend, one of Euromonitor's 10 megatrends impacting business, exploring the forces driving consumers’ prioritisation of convenience, how the ... Read More
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Megatrends in Belgium
Megatrends in Belgium This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Belgium. Euromonitor's Megatrends in B ... Read More
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Megatrends in the Netherlands
Megatrends in the Netherlands This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in the Netherlands. Euromonitor's ... Read More
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Megatrends in Italy
Megatrends in Italy This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Italy. Euromonitor's Megatrends in Italy ... Read More
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Israel in 2040: The Future Demographic
Israel in 2040: The Future Demographic Positive natural change is set to be the main driver of population expansion in Israel in 2021-2040. Ageing is set to accelerate further as the country remains one of the oldest regionally in terms of median age. Urbanisation will continue to be swift with the ... Read More
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Phoenix in the US
Phoenix in the US The Phoenix in the US report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consumer topics. On ... Read More
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Gaziantep in Turkey
Gaziantep in Turkey The Gaziantep in Turkey report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consumer topics ... Read More
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