Category: Marketing & Market Research
Marketing & Market Research market research reports by Euromonitor International
-
Malaysia in 2040: The Future Demographic
Malaysia in 2040: The Future Demographic Swift population expansion in Malaysia in 2021-2040 will be mainly driven by natural increase, though positive net migration after 2022 will also contribute. Ageing will be a key theme, affecting consumer trends and putting further pressure on the healthcare ... Read More
-
Top Global Consumer Trends 2024
Top Global Consumer Trends 2024This report provides an overview of Euromonitor’s Global Consumer Trends for 2024, the consumer-driven trends expected to have the most impact on business in the year ahead, outlining important insights into consumers’ values and shopping motivations. Strategy Briefing ... Read More
-
Megatrends: Shopper Reinvented – Impact on Consumer Goods and Services Categories
Megatrends: Shopper Reinvented – Impact on Consumer Goods and Services Categories In 2023, COVID-19 began to fade from public consciousness, just as economic concerns became more pressing for many. Consumers everywhere have been adjusting their shopping behaviour to reflect this new reality. Althoug ... Read More
-
Staple Foods in the US
Staple Foods in the US Similar to 2022, 2023 is set to be a challenging year for staple foods. While most of the supply chain issues from the pandemic have subsided, commodities still present an issue, some to more elevated levels, due to the persistence of the war in Ukraine as well as an unprecede ... Read More
-
Estonia in 2040: The Future Demographic
Estonia in 2040: The Future DemographicDepopulation in Estonia in 2021-2040 will be driven by natural decrease. Ageing will be a key trend, impacting consumer trends and putting further pressure on state resources. Urbanisation will slow slightly while Tallinn remains the dominant city. Despite its ... Read More
-
Affordability, Value and the Cost of Living: Where Do Opportunities Lie?
Affordability, Value and the Cost of Living: Where Do Opportunities Lie? Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies a ... Read More
-
Bahrain in 2040: The Future Demographic
Bahrain in 2040: The Future Demographic Driven by natural increase, Bahrain’s population is set to expand rapidly in 2021-2040, as net migration rates become neutral after 2022. Ageing is set to accelerate with the median age remaining elevated in a regional context, therefore consumer trends may b ... Read More
-
World Market for Consumer Finance
World Market for Consumer Finance The world market for consumer finance continues to see card and electronic payment value grow for consumers around the world as consumer confidence strengthens. Card payment value growth over the forecast period is expected to be driven by credit card functions whil ... Read More
-
Megatrends in Nigeria
Megatrends in Nigeria This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Nigeria. Euromonitor's Megatrends in N ... Read More
-
Iraq in 2040: The Future Demographic
Iraq in 2040: The Future Demographic Natural increase will drive brisk population expansion in Iraq in 2021-2040. Falling fertility and birth rates will drive an acceleration in ageing, however the median age will remain youthful in a global context. Faster growth in the working age population compa ... Read More
-
Consumer Market Flashpoints: Rising Inequality
Consumer Market Flashpoints: Rising Inequality In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class consum ... Read More
-
Megatrends: Sustainable Living - Impact on Consumer Goods and Service Categories
Megatrends: Sustainable Living - Impact on Consumer Goods and Service Categories Despite rising living costs, consumers are still committed to sustainability, and are seeking corporate action on this. While businesses are launching eco-friendly products, premium pricing remains a challenge. Pressure ... Read More
-
Megatrends in New Zealand
Megatrends in New Zealand This megatrend report highlights long-term trends resulting from shifts in consumer values and behaviors. It provides a summary of Euromonitor International’s 10 megatrends and insights as to how each trend has manifested in New Zealand. Euromonitor's Megatrends in New Zeal ... Read More
-
Healthy Ageing – Dietary Products Targeting the Older Adult in Asia Pacific
Healthy Ageing – Dietary Products Targeting the Older Adult in Asia Pacific Older adults are a key consumer group, as companies explore opportunities in the context of an ageing population across Asia Pacific markets. This report investigates the evolving consumption habits not only of senior consum ... Read More
-
Tanzania in 2040: The Future Demographic
Tanzania in 2040: The Future Demographic Positive, yet declining, rates of natural change will drive population expansion in Tanzania in 2021-2040. Ageing will accelerate but the country will remain overwhelming young in a global context due to high fertility and birth rates. Urbanisation will be ra ... Read More
-
Megatrends: Pursuit of Value Impact on Consumer Goods and Services Categories
Megatrends: Pursuit of Value Impact on Consumer Goods and Services Categories Consumers are actively searching for value, economising and saving money not only out of the need to stretch limited resources amid the cost-of-living crisis, but also as a result of the value shift towards conscious consu ... Read More
-
Vietnam Cities Review
Vietnam Cities Review Ho Chi Minh City and Hanoi are Vietnam’s most economically vibrant cities. Going forward, the populations of Vietnamese cities will continue to expand, with a relatively youthful demographic profile. However, the anticipated rapid economic development is expected to place incre ... Read More
-
Global Income and Expenditure Trends
Global Income and Expenditure Trends Businesses globally face challenges in consumer markets in the short to medium term, owing to the rising cost of living and increasingly financially cautious consumers. Amidst uncertainty arise opportunities. Income and expenditure insights are crucial in identif ... Read More
-
World Market for Consumer Health
World Market for Consumer Health In 2023, the global marketplace for consumer health continued to be impacted by inflation and vacillating consumer demand, which limited innovation and acquisition strategies throughout the year. Nevertheless, strong growth can be found across the industry, from spor ... Read More
-
Portugal Cities Review
Portugal Cities Review Lisbon and Porto stand out as Portugal’s most economically dynamic cities, while Braga shows the greatest potential for future economic development. Nonetheless, cities in Portugal will face ongoing challenges. In the short term, these include a global economic slowdown, infla ... Read More
-
Megatrends in Peru
Megatrends in Peru This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Peru. Euromonitor's Megatrends in Peru re ... Read More
-
Ethiopia in 2040: The Future Demographic
Ethiopia in 2040: The Future Demographic Robust population expansion in Ethiopia will be determined by natural increase in 2021-2040. While ageing will speed up, more than two-thirds of the population will be aged under 40 in 2040. Longevity will climb but many health challenges will persist. Urbani ... Read More
-
Megatrends in Canada
Megatrends in Canada This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Canada. Euromonitor's Megatrends in Can ... Read More
-
Megatrends in Hong Kong, China
Megatrends in Hong Kong, China This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Hong Kong, China. Euromonitor ... Read More
-
Playtime at the Movies: How Big Screen Features Propel Toy Sales
Playtime at the Movies: How Big Screen Features Propel Toy Sales The success of the Super Mario and Barbie movies will further accelerate the digitalisation of young adults’ childhood favourite toy characters. More toys and games companies are making film adaptations of classic toys to generate addi ... Read More
Research Assistance
