Category: Marketing & Market Research
Marketing & Market Research market research reports by Euromonitor International
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Panama in 2040: The Future Demographic
Panama in 2040: The Future Demographic The population increase in Panama from 2021 to 2040 will be driven by positive natural change, with births outweighing deaths. Improved living standards and the arrival of retired migrants will drive ageing, with the rise of a senior demographic impacting consu ... Read More
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Middle East and Africa in 2040: The Future Demographic
Middle East and Africa in 2040: The Future Demographic Population growth between 2021-2040 will be driven by positive natural change, as the region remains the second most populous in the world. Ongoing urbanisation will lead to growth in major cities while placing pressure on infrastructure, creati ... Read More
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Ireland in 2040: The Future Demographic
Ireland in 2040: The Future Demographic Population growth in Ireland from 2021-2040 will result from positive natural change and positive net migration. The stable fertility rate and birth rate above the regional average will create strong opportunities for child-related goods and services in 2040. ... Read More
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Oman in 2040: The Future Demographic
Oman in 2040: The Future Demographic The population increase in Oman from 2021-2040 will be driven by positive natural change, as births outweigh deaths. Improved living standards and healthcare will support ageing; however, the population 65+ will remain low, having limited impact on the consumer l ... Read More
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Denmark in 2040: The Future Demographic
Denmark in 2040: The Future Demographic Positive natural change and net migration rates will drive population growth in Denmark from 2021-2040. Quality healthcare and living standards will lead to continued ageing, with growth in the 65+ population shaping consumer trends and spending. Urbanisation ... Read More
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Japan in 2040: The Future Demographic
Japan in 2040: The Future Demographic Depopulation in Japan from 2021-2040 results from negative natural change, with positive net migration unable to reverse this trend. A quality healthcare system and living standards drive ongoing ageing, with a significant 65+ population shaping consumer trends ... Read More
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Uzbekistan in 2040: The Future Demographic
Uzbekistan in 2040: The Future Demographic High rates of natural increase will drive rapid population expansion in Uzbekistan in 2021-2040. Despite a stepping up of the ageing trend, Uzbekistan will continue to be a relatively young country on a regional level. Urbanisation will be swift, and Tashke ... Read More
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Voice of the Industry Global Results
Voice of the Industry Global Results This report summarizes global Voice of the Industry findings, based on the survey fielded from August-November 2023. Key topics included are business strategy, category performance, innovation and digital trends, along with case studies and insights on cross-indu ... Read More
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Canada in 2040: The Future Demographic
Canada in 2040: The Future Demographic The population increase in Canada from 2021 to 2040 will be driven by positive net migration and natural change, with births outweighing deaths in the country. High living standards and quality healthcare will support ageing, driving growth in the 65+ populatio ... Read More
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Italy in 2040: The Future Demographic
Italy in 2040: The Future Demographic Depopulation in Italy from 2021-2040 will result from negative natural change, with positive net migration unable to reverse this demographic trend. While urbanisation continues, significant cities will contract, in line with the shrinking population. A high sta ... Read More
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Australia in 2040: The Future Demographic
Australia in 2040: The Future Demographic Population growth in Australia will be driven by positive natural change and net migration. The country has an immigration policy focused on economic development, attracting skilled workers to cities. The rise in live births will support spending in child-re ... Read More
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Serbia in 2040: The Future Demographic
Serbia in 2040: The Future Demographic Depopulation in Serbia from 2021-2040 will be the result of the rising death rate and reduced births. Improved living standards and declining births will see ageing continue, with over a quarter of the population being 65+ by 2040. The rural population will con ... Read More
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France in 2040: The Future Demographic
France in 2040: The Future Demographic The population increase in France from 2021 to 2040 will be driven by rising life expectancy and positive net migration. Ageing will be a central theme shaping demographics Euromonitor's France in 2040: The Future Demographic report analyses factors influencing ... Read More
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Turkey in 2040: The Future Demographic
Turkey in 2040: The Future Demographic Rising life expectancy and positive natural change will drive population growth in Turkey. Ageing will continue, with the population above 65 rising while under-14s decline. However, the large number of children in the country will make Turkey an attractive mar ... Read More
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Poland in 2040: The Future Demographic
Poland in 2040: The Future Demographic Depopulation in Poland from 2021-2040 will be the result of negative natural change, with rising death rates and reduced births. Ageing will continue, with almost a quarter of the population being 65+ by 2040. Women will increasingly aim to establish a career b ... Read More
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Bulgaria in 2040: The Future Demographic
Bulgaria in 2040: The Future Demographic Depopulation in Bulgaria in 2021-2040 will be driven by natural decrease, but negative net migration in most years will also contribute. Ageing is set to accelerate with Bulgaria remaining among the top three oldest regional countries, thus impacting consumer ... Read More
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Lebanon in 2040: The Future Demographic
Lebanon in 2040: The Future Demographic Lebanon’s population is set to experience depopulation overall in 2021-2040, despite some growth after 2034. Strong rates of negative net migration, which will cancel out natural increase for most of timeframe, drive this trend. Ageing will be a key theme, im ... Read More
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Megatrends: Premiumisation
Megatrends: Premiumisation This report provides an update on Premiumisation – one of Euromonitor International’s 10 megatrends, exploring the three key pillars of the trend to highlight where opportunities lie for business. Premiumisation continues to be highly sought-after by consumers seeking to ... Read More
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Slovakia in 2040: The Future Demographic
Slovakia in 2040: The Future Demographic After peaking in 2024, Slovakia’s population is set to decline up to 2040, driven by natural decrease. Ageing will remain a key demographic theme as longevity climbs and birth rates drop overall, impacting consumer trends and putting more pressure on state-fu ... Read More
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Affordability, Value and the Cost of Living: Spotlight on Sub-Saharan Africa
Affordability, Value and the Cost of Living: Spotlight on Sub-Saharan Africa This report provides an in-depth analysis of the potential market strategies for companies in Sub-Saharan Africa amidst the current cost of living crisis. It details how companies can leverage affordability, technology, and ... Read More
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Asia Pacific in 2040: The Future Demographic
Asia Pacific in 2040: The Future Demographic Asia Pacific’s population is set to expand in 2021-2040, driven by positive, yet declining, rates of natural change. The ageing trend is set to accelerate, impacting consumer trends, though the region will remain relatively young in terms of its median ag ... Read More
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Netherlands in 2040: The Future Demographic
Netherlands in 2040: The Future Demographic Rapid population expansion in the Netherlands in 2021-2040 will be mainly driven by positive net migration rates. Ageing will remain a key trend, influenced by climbing longevity and low fertility rates, as older groups swell. Urbanisation will continue to ... Read More
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Megatrends in Malaysia
Megatrends in MalaysiaThis Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Malaysia. Euromonitor's Megatrends in ... Read More
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El Salvador in 2040: The Future Demographic
El Salvador in 2040: The Future DemographicDriven by natural increase, El Salvador’s population will expand at a slower pace than the Latin America region overall in 2021-2040. Meanwhile, net migration will remain negative as many emigrate. An acceleration of the ageing trend will impact consumer t ... Read More
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Retailer Corporate Strategies in Sustainability
Retailer Corporate Strategies in Sustainability The sustainability agenda has become a priority for many retailers globally, driven by consumer expectations and governmental legislation. Retailers recognise the imperative for change and are taking actions, particularly in the areas of climate-positi ... Read More
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