Category: General House & Home
General House & Home market research reports by Euromonitor International
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Home Products Specialists in Poland
Within home products specialists in Poland, homewares and home furnishing stores saw declining sales and outlet numbers in 2024, primarily due to reduced consumer spending as a result of rising interest rates and increased costs of living. While inflation has decreased from its 2023 peak and consume ... Read More
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Home Products Specialists in the US
Home products specialists faced another difficult year in the US in 2024, as the post-pandemic slowdown continued to weigh on the channel, and a significant decline was seen in current value terms. Despite disposable income growing by 2.1% in constant terms, inflation remained at 2.9%, according to ... Read More
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Home Products Specialists in France
In 2024, home products specialists in France experienced a decline in current value sales, signalling a return to more typical market dynamics after the post-COVID-19 boom. DIY activity was negatively impacted by several factors, including a slowdown in property transactions, fewer new housing proje ... Read More
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Home Products Specialists in Bulgaria
In 2024, home products specialists in Bulgaria recorded a solid increase in sales growth in value terms. The construction industry in Bulgaria remained resilient in 2024, with property prices continuing to rise, albeit at a slower pace than in previous years. While demand for new housing remained st ... Read More
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Home Products Specialists in Canada
Overall, home products specialists in Canada registered a moderate drop in the number of outlets in 2024. The marginal rise in the number of pet shops and superstores was insufficient to overcome the significant decreases in the number of outlets in the larger categories of home improvement and gard ... Read More
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Home Products Specialists in China
Homewares and home furnishings stores in China saw stable growth in both outlet numbers and current value sales in 2024, although the rates of increase were low, and slightly slower than in 2023. Falling property prices discouraged investments in new homes, and the resultant declining housing market ... Read More
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Home Products Specialists in Brazil
In 2024, despite seeing marginal growth in outlet numbers, home products specialists in Brazil saw a slight current value decline, driven by home improvement and gardening stores, and to a lesser extent homewares and home furnishing stores. However, pet shops and superstores maintained value growth, ... Read More
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Home Products Specialists in Argentina
Home product specialists in Argentina faced a challenging scenario in 2024. Due to a significant decline in purchasing power and rising unemployment, sales performance was notably weak. To stimulate demand, leading retailers such as Easy and Sodimac significantly increased promotions and discounts. ... Read More
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Home Products Specialists in Belgium
Prices within homewares and home furnishing stores stabilised in 2024. However, the negative effects of the inflation crisis lingered and consumers remained quite conservative with their spending, especially as far as big expenses for the home were concerned. With many households continuing to face ... Read More
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Home Products Specialists in Ireland
In 2024, home product specialists in Ireland experienced a 1% decline in retail value sales. Despite the stabilisation of inflation, the market faced several challenges, including an ongoing price-sensitivity. Another contributing factor to the decline in sales was the wave of substantial home refur ... Read More
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Home Products Specialists in Austria
In 2024, home product specialists in Austria experienced retail value growth of 2%. Pet shops and superstores led the charge with a solid 3% growth, while homewares and home furnishing stores saw a more modest 1% increase in value. This followed a significant decline in sales for homeware and home f ... Read More
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Home Products Specialists in Greece
Home products specialists saw current value growth in Greece in 2024. Despite economic pressure, consumer interest in home products specialists has remained relatively high. The trend towards investing in Airbnb units has contributed to the demand for home improvement and furnishing products. DIY co ... Read More
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Home Insecticides in Tunisia
Tunisia is recording a significant rise in pollution levels, which contributes to the higher use of home insecticides. Typically, the municipal departments in each region manage household waste and maintain public sewage systems to control insect populations like flies and mosquitoes. However, many ... Read More
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Home Products Specialists in Norway
In 2024, home products specialists suffered amid a challenging housing market in Norway, with property prices rising. The construction sector is facing challenges, with a notable decline in new housing completions contributing to supply shortages. This situation exacerbates affordability issues for ... Read More
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Home Products Specialists in Peru
Home products specialists encompasses home improvement and gardening stores, homeware and home furnishing stores, and pet shops and superstores. Among these, home improvement and gardening stores represent the largest segment, meaning their performance heavily influences the category as a whole. In ... Read More
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Home Products Specialists in Spain
Home products in Spain saw prices stabilise in 2024, yet the negative effects of previous inflation lingered, leading consumers to be more prudent in their purchases when it came to home furnishing. By contrast, 2021 and 2022 had been marked by significant home renovations and refurbishments, which ... Read More
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Polishes in Tunisia
In 2024, shoe polish continues to drive overall category performance as it still dominates value sales in Tunisia. Sales are concentrated in large cities, where consumers are generally more inclined to invest in their appearance. International players such as Kiwi, Baranne, and Bright have expanded ... Read More
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Home Products Specialists in the Netherlands
Home products specialists in the Netherlands managed to achieve only a modest increase in current value sales in 2024 as consumer interest in furniture and furnishings waned following the pandemic-driven boom. Economic uncertainty further dampened performance, with retailers facing rising costs for ... Read More
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Polishes in Kenya
Shoe polish dominates sales of polishes in Kenya. These products remained widely used in the country by consumers in all socioeconomic groups. Kenya is regarded as a “walking nation"", in the sense that a large number of citizens travel on foot. Supported by population growth, this factor continued ... Read More
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Polishes in Morocco
Overall, polishes in Morocco experienced a second consecutive year of moderate retail volume decline in 2024, with all categories suffering downturns in demand and consumption. With still significant inflationary pressure on prices, many consumers remained unwilling to spend on perceived non-essenti ... Read More
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Home Insecticides in Kenya
Urbanisation has led to an increase in the populations of towns and cities in Kenya which in turn has led to congestion and overcrowding. This has supported the movement of pests from household to household, thereby fostering increased demand for home insecticides in these urban areas. As consumers ... Read More
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Home Insecticides in Morocco
Home insecticides in Morocco remained on an upward trajectory in terms of retail volume and value sales in 2024. Morocco experienced a very hot climate in the second half of the review period. Long summers ran from May to October, with warm temperatures throughout the year. Hot weather often speeds ... Read More
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Home Insecticides in Nigeria
Despite being essential in Nigeria due to the prevalence of mosquitoes and crawling insects, home insecticides experienced a significant retail volume decline in 2024. Harsh unit price increases, driven by rising import and production costs caused by the depreciation of the local currency and the ri ... Read More
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Polishes in Nigeria
In 2024, retail volume sales of polishes in Nigeria declined by 19%, while retail value saw an uplift of 31%. Euromonitor International's Polishes in Nigeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data ( ... Read More
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Home Insecticides in Pakistan
The rate of growth in retail current value sales of home insecticides accelerated slightly in 2024, while retail constant value sales rebounded strongly as annual inflation eased somwhat. Demand for home insecticides is increasing among urban households in Pakistan, supported by a growing middle cla ... Read More
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