Category: General House & Home
General House & Home market research reports by Euromonitor International
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Wipes in Ireland
Wipes in Ireland Wipes in Ireland witnessed robust current value growth in 2023, aided largely by higher unit prices caused by inflationary conditions. In constant value terms, sales are now back on a par with pre-pandemic levels. The largest category baby wipes saw a return to retail volume growth ... Read More
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Wipes in Latvia
Wipes in Latvia Moist toilet wipes experienced an unprecedented surge in demand throughout 2023, marking a significant milestone in the evolution of the wipes market. This surge was reflected in both value and volume metrics, with notable implications for consumer behaviour and market dynamics. The ... Read More
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Wipes in Algeria
Wipes in Algeria In 2023, demand for wipes in Algeria remained healthy, especially as prices were kept at a reasonable level despite soaring inflation in the country due to the ongoing economic downturn. The category also benefited from not yet being mature and fully saturated, as well as the rising ... Read More
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Tissue and Hygiene in Latvia
Tissue and Hygiene in Latvia Tissue and hygiene in 2023 witnessed substantial expansion, encompassing both retail and away-from-home tissue and hygiene products. This growth is underpinned by a multitude of factors, notably the elevated standards of personal hygiene and a reinforced emphasis on clea ... Read More
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Tissue and Hygiene in Guatemala
Tissue and Hygiene in Guatemala Tissue and hygiene in Guatemala registered healthy current value growth, though constant value and volume growth was more moderate, as inflation still continued to be an issue, though price rises eased. As such, consumers were price sensitive and focused on essentials ... Read More
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Retail Tissue in Lithuania
Retail Tissue in Lithuania As Lithuania emerged from the pandemic in 2023, retail tissue underwent a period of adjustment, navigating the new normal. Amidst this transition, certain products like toilet paper, regarded as household staples, remained relatively stable, providing a balancing force in ... Read More
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Away-From-Home Tissue and Hygiene in Algeria
Away-From-Home Tissue and Hygiene in Algeria Away-from-home tissue and hygiene sales in Algeria recorded healthy growth in 2023, driven mainly by the foodservice industry, which is flourishing in the country. Indeed, following two hard years during the pandemic, followed high inflation in 2022, the ... Read More
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Away-From-Home Tissue and Hygiene in Guatemala
Away-From-Home Tissue and Hygiene in Guatemala Away-from-home tissue and hygiene in Guatemala registered healthy constant value growth in 2023, in spite of continuing rising prices. Value sales mainly consisted of away-from-home tissue, with value sales for AFH adult incontinence being minimal. AFH ... Read More
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Wipes in Hungary
Wipes in Hungary In 2023, wipes recorded high levels of double-digit retail value growth in Hungary, driven by rising price points. As such, while the overall retail value was positive, retail volume levels were challenged. Personal wipes, moist toilet wipes, baby wipes and general purpose wipes wer ... Read More
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Retail Tissue in Finland
Retail Tissue in Finland Despite facing challenges such as escalating prices, retail tissue in Finland exhibited a decline in 2023, with paper towels experiencing a more pronounced decrease compared to toilet paper. The latter, deemed a necessity, demonstrated greater resilience in the face of price ... Read More
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Retail Tissue in Guatemala
Retail Tissue in Guatemala Retail tissue in Guatemala registered healthy volume growth, though constant value growth was more modest, as continuing rising prices cut into profitability. Consumers were highly price sensitive, though also looked for quality. Charmin touted its ""Ultra Strong"" line, u ... Read More
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Away-From-Home Tissue and Hygiene in Hungary
Away-From-Home Tissue and Hygiene in Hungary In 2023, away-from-home (AFH) tissue and hygiene recorded double-digit retail value growth in Hungary, boosted by rising price points. However, while retail volume growth was slower than the previous year, it remained positive in most areas, with paper to ... Read More
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Wipes in the Netherlands
Wipes in the Netherlands Value sales growth of wipes in the Netherlands continued to be significant in 2023, driven by high increases in price. Underlying factors that led to price increases included high transport costs, high energy costs and increased costs of raw materials, all of which were stil ... Read More
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Wipes in New Zealand
Wipes in New Zealand 2023 marked the first year without COVID-19 restrictions since the onset of the pandemic in 2020. With New Zealanders spending more time at home between 2020-2022 due to lockdowns and various restrictions, there was a surge in demand for cleaning products. However, with people n ... Read More
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Wipes in Morocco
Wipes in Morocco In 2023, the wipes landscape saw increased penetration in Moroccan, leading to double-digit retail value growth, with consumers appreciating the convenience and hygiene offered by these products. While some wipes categories, such as general-purpose wipes, compete with pocket handker ... Read More
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Wipes in Lithuania
Wipes in Lithuania The sales performance of wipes in Lithuania faced multifaceted challenges throughout 2023. Despite being a staple household item, the product area encountered hurdles stemming from factors such as a restricted and, in some instances, diminishing consumer base. Additionally, wipes, ... Read More
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Tissue and Hygiene in New Zealand
Tissue and Hygiene in New Zealand In 2023, unit prices for tissue and hygiene products experienced a significant increase, driven primarily by inflationary pressures. While fuel costs stabilised after the initial shock of the 2022 Russian invasion of Ukraine, the temporary removal of excise duty on ... Read More
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Tissue and Hygiene in the Netherlands
Tissue and Hygiene in the Netherlands Tissue and hygiene struggled to grow in volume terms in 2023, with many threats on the horizon. This included high price increases, dampening demand, as well as threats from non-disposable categories in menstrual care and hygiene but increasingly in tissue as we ... Read More
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Tissue and Hygiene in Morocco
Tissue and Hygiene in Morocco In 2023, tissue and hygiene in Morocco recorded double-digit retail value growth, driven by rising prices. The price of raw materials and consumer goods, in particular energy products, reached historic highs in 2022 and 2023. As a result of high inflation rates and the ... Read More
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Wipes in Finland
Wipes in Finland Despite being a mature product area, wipes in Finland continued to thrive in 2023, propelled by the enduring appeal of convenience. The price increase during the year prompted consumers to adopt a more discerning approach, carefully evaluating product offerings based on price and qu ... Read More
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Away-From-Home Tissue and Hygiene in Finland
Away-From-Home Tissue and Hygiene in Finland The cumulative turnover of foodservice wholesale in January to August 2023 witnessed a notable increase compared to the previous year. This uptick in foodservice turnover has been a significant driver behind the growth in away-from-home tissue sales in 20 ... Read More
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Retail Tissue in Greece
Retail Tissue in Greece In 2023, retail tissue in Greece saw a substantial uplift in retail value growth, driven by ongoing inflation. The retail price of tissue products saw significant hikes in 2022, which continued in 2023; the consequence of rising costs of raw material, energy prices, and incre ... Read More
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Wipes in Guatemala
Wipes in Guatemala Overall, wipes in Guatemala registered modest constant value growth, as retail prices continued to rise. In households, baby wipes have become versatile tools and are often use for various cleaning purposes. For baby care, trusted brands like Huggies and Pampers are the go-to choi ... Read More
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Away-From-Home Tissue and Hygiene in Kenya
Away-From-Home Tissue and Hygiene in Kenya The away-from-home tissue and hygiene category in Kenya is a promising area with much potential for growth. Current volume and value growth is driven by the urbanisation trend with more businesses and services operating in urban centres. Following the pande ... Read More
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Retail Tissue in Ireland
Retail Tissue in Ireland Retail tissue in Ireland witnessed a second year of high current value growth in 2023, underpinned by unit price increases, as well as buoyant demand for tissue products. However, the impact of inflation has subsided in 2023, putting less pressure on household budgets. Retai ... Read More
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