Category: Energy Drinks
Energy Drinks market research reports by Euromonitor International
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Energy Drinks in New Zealand
Energy Drinks in New Zealand Similarly to other soft drinks categories, energy drinks value sales growth was spurred by broader inflationary pressures in 2023. However, energy drinks also continued to see a notable rise in volume sales during the year. Indeed, the category maintained rising volume s ... Read More
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Energy Drinks in South Korea
Energy Drinks in South Korea Energy drinks is set to see dynamic double-digit off-trade and on-trade volume growth in 2023. On-trade sales were hit hard by the pandemic, and despite strong growth, sales are not expected to return to the 2019 level in 2023. However, the off-trade channel accounts for ... Read More
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Energy Drinks in Israel
Energy Drinks in Israel Prime energy drink entered the Israeli market in 2023. Due to its popularity on TikTok, the drink has been very popular from the start. The strong role of social media in the brand’s expansion – and, indeed, its development, in which the YouTube stars KSI and Logan Paul playe ... Read More
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Energy Drinks in Greece
Energy Drinks in Greece Energy drinks remained one of the most dynamic categories in terms of growth in 2023. Even though consumption has been steadily growing for several consecutive years, the landscape has yet to hit maturity and continues to grow. Factors that are contributing to growth include ... Read More
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Energy Drinks in Egypt
Energy Drinks in Egypt Awareness of energy drinks has traditionally been very low in Egypt with consumption mostly limited to affluent consumers who can afford products like Red Bull, Power Horse, Hype, and other premium brands. However, the launch of Sting from Rockstar Inc (PepsiCo Inc), has shake ... Read More
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Energy Drinks in Denmark
Energy Drinks in Denmark Energy drinks posted overall positive volume growth in 2023. This was driven by reduced sugar energy drinks sales, while regular energy drinks experienced a slight decline in volume sales. Regular energy drinks still account for a larger share of sales, though, as in other a ... Read More
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Energy Drinks in Vietnam
Energy Drinks in Vietnam Energy drinks has continued to record positive growth in both off-trade and on-trade volume terms in 2023. Energy drinks are particularly popular amongst younger consumers, who value them for their sweet flavour, as well for their ability to offer a stamina boost when they n ... Read More
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Energy Drinks in Colombia
Energy Drinks in Colombia The demand for energy drinks experienced marginal growth in 2023, building on the progress made in 2020 and driven by increasing consumption occasions. Volume and value sales are growing in both off-trade and on-trade channels, albeit at a slower pace, as consumers remain b ... Read More
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Energy Drinks in France
Energy Drinks in France Energy drinks is the most dynamic category within soft drinks. With continuous strong increases in sales, constantly breaking old records and achieving new successes, energy drinks has stood out in the soft drinks market in recent years thanks to a high number of innovations. ... Read More
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Energy Drinks in Azerbaijan
Energy Drinks in Azerbaijan In 2023, the growth of energy drinks continues, albeit at a somewhat slower pace. The driving factor behind this steady performance is the growing interest from young consumers, who view these drinks as a vital part of their active lifestyles. However, energy drinks are n ... Read More
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Energy Drinks in Belgium
Energy Drinks in Belgium Off-trade volume sales of energy drinks continue to experience rapid growth in 2023, propelled by consumers seeking beverages to enhance their performance. The penetration of energy drinks in Belgian households has significantly increased in recent years and still exhibits p ... Read More
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Energy Drinks in Argentina
Energy Drinks in Argentina Energy drinks continues to show a steep increase in volume sales in 2023, being a relatively immature category reflected in a lower per capita consumption than is seen in other Latin American countries. Off-trade volume sales are driven by daily consumption habits, in part ... Read More
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Energy Drinks in Brazil
Energy Drinks in Brazil Energy drinks is set to maintain dynamic off-trade volume growth in 2023. Red Bull and Monster Energy both have ample distribution across Brazil, which is expected to maintain their positions as the two biggest brands in energy drinks in off-trade volume terms in 2023 – they ... Read More
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Energy Drinks in the United Kingdom
Energy Drinks in the United Kingdom 2023 has marked another year of strong growth for energy drinks, which is expected to be amongst the strongest performers within the soft drinks industry. Energy drinks is set to experience double-digit growth in current value terms both on-trade and off-trade. Th ... Read More
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Energy Drinks in Dominican Republic
Energy Drinks in Dominican Republic Energy drinks has continued to see strong growth in retail volume terms in 2023 with consumers returning to their pre-pandemic purchasing behaviour. Meanwhile, energy drinks has also seen dynamic double-digit growth in current value terms in 2023, with this being ... Read More
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Hydration: The Gateway to Wellness
Hydration: The Gateway to Wellness As more global consumers prioritise hydration as part of their health and nutrition routines, established category lines are starting to blur. Suppliers and brands from across soft drinks and consumer health approach this opportunity through new formats and styles ... Read More
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Striving for Wellbeing in Drinks and Tobacco: Personal Health Technology and Beverages
Striving for Wellbeing in Drinks and Tobacco: Personal Health Technology and Beverages Data from personal health technology – wearables, smart fitness machines and apps - is being used to change and improve consumer nutrition and consumption routines. Health tech will have an outsized impact on the ... Read More
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The Future of Energy-Boosting Drinks in Western Europe
The Future of Energy-Boosting Drinks in Western Europe Energy-boosting drinks have grown in popularity in Europe, as consumers seek functional drinks that can help improve performance, focus and energy levels at work (at home or in the traditional office/workplace) or at the gym. This was accelerate ... Read More
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Striving for Wellbeing in Drinks & Tobacco
Striving for Wellbeing in Drinks & Tobacco Striving for Wellbeing in Drinks & Tobacco has been identified as one of the most important themes in the world of beverages. Alcohol, caffeine, sugar and cannabis are a significant part of how global consumers manage their wellbeing. In the decade prior to ... Read More
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Sports Drinks in Tunisia
Sports Drinks in Tunisia Sales of sports drinks remain negligible in Tunisia in 2021 with sales only present in the parallel market. These products are virtually unknown amongst the country’s population, with only those who have spent time living in other countries, such as expatriates, immigrants, ... Read More
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Energy Drinks in Argentina
Energy Drinks in Argentina Energy drinks consumption grew strongly in 2021, largely as a result of the reduction of lockdown measures and consumers returning to the workplace. These products are especially popular with people that need to drive for a living, and this has helped accelerate growth in ... Read More
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Energy Drinks in the Netherlands
Energy Drinks in the Netherlands Energy drinks once again performed well and showed a healthy increase in total volume sales in 2021. The off-trade volume growth in 2021 was more modest than the year before when growth spiked due to the COVID-19 crisis. In 2021 some of the consumption of energy drin ... Read More
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Energy Drinks in Mexico
Energy Drinks in Mexico In 2021, companies offering energy drinks started to shift towards offering larger pack sizes in response to changes in consumer demand. The most popular format is now 473ml when it used to be 355ml, with this being driven in part by the increased amount of time consumers are ... Read More
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Energy Drinks in Russia
Energy Drinks in Russia Regular energy drinks continued to post double-digit growth in retail volume terms in 2021, continuing the pattern seen over the last decade. A key growth driver remained the perception of energy drinks as a good way to obtain additional energy when working, studying, or play ... Read More
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Energy Drinks in the Philippines
Energy Drinks in the Philippines Like most other soft drinks categories, energy drinks registered both off-trade and on-trade value declines in 2020 as the COVID-19 pandemic reduced consumption opportunities and put pressure on category sales. Energy drinks have their strongest appeal amongst blue-c ... Read More
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