Category: Energy Drinks
Energy Drinks market research reports by Euromonitor International
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Energy Drinks in Denmark
Energy Drinks in Denmark Energy drinks posted overall positive volume growth in 2023. This was driven by reduced sugar energy drinks sales, while regular energy drinks experienced a slight decline in volume sales. Regular energy drinks still account for a larger share of sales, though, as in other a ... Read More
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Energy Drinks in the US
Energy Drinks in the US The energy drinks category is highly competitive, but Celsius has been successful in capturing share. Unlike other leading brands, which were focused on revenue management, Celsius’s focus on reduced sugar products is expected to allow it to continue growing its off-trade vol ... Read More
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Energy Drinks in Vietnam
Energy Drinks in Vietnam Energy drinks has continued to record positive growth in both off-trade and on-trade volume terms in 2023. Energy drinks are particularly popular amongst younger consumers, who value them for their sweet flavour, as well for their ability to offer a stamina boost when they n ... Read More
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Energy Drinks in Colombia
Energy Drinks in Colombia The demand for energy drinks experienced marginal growth in 2023, building on the progress made in 2020 and driven by increasing consumption occasions. Volume and value sales are growing in both off-trade and on-trade channels, albeit at a slower pace, as consumers remain b ... Read More
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Energy Drinks in France
Energy Drinks in France Energy drinks is the most dynamic category within soft drinks. With continuous strong increases in sales, constantly breaking old records and achieving new successes, energy drinks has stood out in the soft drinks market in recent years thanks to a high number of innovations. ... Read More
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Energy Drinks in Azerbaijan
Energy Drinks in Azerbaijan In 2023, the growth of energy drinks continues, albeit at a somewhat slower pace. The driving factor behind this steady performance is the growing interest from young consumers, who view these drinks as a vital part of their active lifestyles. However, energy drinks are n ... Read More
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Energy Drinks in Belgium
Energy Drinks in Belgium Off-trade volume sales of energy drinks continue to experience rapid growth in 2023, propelled by consumers seeking beverages to enhance their performance. The penetration of energy drinks in Belgian households has significantly increased in recent years and still exhibits p ... Read More
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Energy Drinks in Algeria
Energy Drinks in Algeria Although its volume sales are relatively low, energy drinks continues to significantly outperform other soft drinks. While this is partly because consumption is growing from a lower base, it is also benefitting from people leading busy lifestyles, who need a quick pick-me-up ... Read More
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Energy Drinks in Argentina
Energy Drinks in Argentina Energy drinks continues to show a steep increase in volume sales in 2023, being a relatively immature category reflected in a lower per capita consumption than is seen in other Latin American countries. Off-trade volume sales are driven by daily consumption habits, in part ... Read More
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Energy Drinks in the Czech Republic
Energy Drinks in the Czech Republic The demand for energy drinks continued to increase strongly even at a time of high inflation and a rising cost of living towards the end of the review period. This performance was influenced by people returning to offices and other jobs where they may need energy ... Read More
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Energy Drinks in Brazil
Energy Drinks in Brazil Energy drinks is set to maintain dynamic off-trade volume growth in 2023. Red Bull and Monster Energy both have ample distribution across Brazil, which is expected to maintain their positions as the two biggest brands in energy drinks in off-trade volume terms in 2023 – they ... Read More
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Energy Drinks in Japan
Energy Drinks in Japan Energy drinks is set to record falling off-trade volume sales in 2023, with price increases by leading manufacturers a major factor contributing to decline. In response to the rising costs of materials, packaging, and transportation, energy drinks manufacturers increased the p ... Read More
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Energy Drinks in South Africa
Energy Drinks in South Africa Switch Energy has introduced three new flavours to its range as limited editions. In 2023, the brand offered 37 different flavours compared to Monster Energy’s 18 flavours, and Dragon’s 17 flavours. Interest in Switch Energy peaked when it introduced its Springbok Editi ... Read More
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Energy Drinks in the United Kingdom
Energy Drinks in the United Kingdom 2023 has marked another year of strong growth for energy drinks, which is expected to be amongst the strongest performers within the soft drinks industry. Energy drinks is set to experience double-digit growth in current value terms both on-trade and off-trade. Th ... Read More
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Energy Drinks in Dominican Republic
Energy Drinks in Dominican Republic Energy drinks has continued to see strong growth in retail volume terms in 2023 with consumers returning to their pre-pandemic purchasing behaviour. Meanwhile, energy drinks has also seen dynamic double-digit growth in current value terms in 2023, with this being ... Read More
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Hydration: The Gateway to Wellness
Hydration: The Gateway to Wellness As more global consumers prioritise hydration as part of their health and nutrition routines, established category lines are starting to blur. Suppliers and brands from across soft drinks and consumer health approach this opportunity through new formats and styles ... Read More
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Striving for Wellbeing in Drinks and Tobacco: Personal Health Technology and Beverages
Striving for Wellbeing in Drinks and Tobacco: Personal Health Technology and Beverages Data from personal health technology – wearables, smart fitness machines and apps - is being used to change and improve consumer nutrition and consumption routines. Health tech will have an outsized impact on the ... Read More
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The Future of Energy-Boosting Drinks in Western Europe
The Future of Energy-Boosting Drinks in Western Europe Energy-boosting drinks have grown in popularity in Europe, as consumers seek functional drinks that can help improve performance, focus and energy levels at work (at home or in the traditional office/workplace) or at the gym. This was accelerate ... Read More
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Striving for Wellbeing in Drinks & Tobacco
Striving for Wellbeing in Drinks & Tobacco Striving for Wellbeing in Drinks & Tobacco has been identified as one of the most important themes in the world of beverages. Alcohol, caffeine, sugar and cannabis are a significant part of how global consumers manage their wellbeing. In the decade prior to ... Read More
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Sports Drinks in Tunisia
Sports Drinks in Tunisia Sales of sports drinks remain negligible in Tunisia in 2021 with sales only present in the parallel market. These products are virtually unknown amongst the country’s population, with only those who have spent time living in other countries, such as expatriates, immigrants, ... Read More
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Energy Drinks in Argentina
Energy Drinks in Argentina Energy drinks consumption grew strongly in 2021, largely as a result of the reduction of lockdown measures and consumers returning to the workplace. These products are especially popular with people that need to drive for a living, and this has helped accelerate growth in ... Read More
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Energy Drinks in the Netherlands
Energy Drinks in the Netherlands Energy drinks once again performed well and showed a healthy increase in total volume sales in 2021. The off-trade volume growth in 2021 was more modest than the year before when growth spiked due to the COVID-19 crisis. In 2021 some of the consumption of energy drin ... Read More
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Energy Drinks in Mexico
Energy Drinks in Mexico In 2021, companies offering energy drinks started to shift towards offering larger pack sizes in response to changes in consumer demand. The most popular format is now 473ml when it used to be 355ml, with this being driven in part by the increased amount of time consumers are ... Read More
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Energy Drinks in Russia
Energy Drinks in Russia Regular energy drinks continued to post double-digit growth in retail volume terms in 2021, continuing the pattern seen over the last decade. A key growth driver remained the perception of energy drinks as a good way to obtain additional energy when working, studying, or play ... Read More
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Energy Drinks in the Philippines
Energy Drinks in the Philippines Like most other soft drinks categories, energy drinks registered both off-trade and on-trade value declines in 2020 as the COVID-19 pandemic reduced consumption opportunities and put pressure on category sales. Energy drinks have their strongest appeal amongst blue-c ... Read More
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