Category: Energy Drinks
Energy Drinks market research reports by Euromonitor International
-
Energy Drinks in Spain
Energy Drinks in Spain Off-trade volume sales of energy drinks in Spain are expected to grow at a slightly stronger rate in 2024 than in the previous year. Factors such as inflation and high production costs made for a somewhat challenging operating environment in 2023, but this impact has reduced i ... Read More
-
Energy Drinks in Portugal
Energy Drinks in Portugal Energy drinks continued to grow in volume and value in 2024, across both the off-trade and on-trade. However, this growth was at a slower pace than in previous years. Despite this moderation, per capita consumption continued to rise, indicating that energy drinks are reachi ... Read More
-
Energy Drinks in Romania
Energy Drinks in Romania Energy drinks in Romania has faced significant challenges in 2024, largely due to recent changes in taxation policies that have increased the financial burden on both manufacturers and consumers. The rise in VAT and the imposition of a sugar tax have led to higher unit price ... Read More
-
Energy Drinks in Hong Kong, China
Energy Drinks in Hong Kong, China Off-trade volume sales of energy drinks in Hong Kong have successfully recovery to pre-pandemic levels in 2024, largely due to the busy lifestyles of local consumers. For those who avoid coffee, sweet and refreshing energy drinks offer an appealing alternative for t ... Read More
-
Energy Drinks in Hungary
Energy Drinks in Hungary Historically, energy drinks in Hungary is a fast-growing category. Amid growing prices for food and beverages, energy drinks saw a small decline in off-trade volume sales in 2023. However, the category recovered some dynamism and returned to positive off-trade volume growth ... Read More
-
Energy Drinks in the Philippines
Energy Drinks in the Philippines The market for energy drinks in the Philippines is expected to register continued volume growth in 2024, albeit at a slower pace compared to the previous two years. Energy drinks are particularly popular among blue-collar workers, especially those in the construction ... Read More
-
Energy Drinks in Bulgaria
Energy Drinks in Bulgaria In 2024, the demand for energy drinks in Bulgaria was affected by pressures on consumer spending power and related cautious consumption behaviour. This impacted purchases of perceived non-essential goods like energy drinks. Therefore, off- and on-trade volume growth rates w ... Read More
-
Energy Drinks in Finland
Energy Drinks in Finland In 2024, energy drinks outperformed other soft drinks, with off-trade volume sales of 7%. The success of energy drinks is driven by innovation, convenience, and effective marketing strategies. New product launches continue to boost growth, with many energy drinks offering hi ... Read More
-
Energy Drinks in Australia
Energy Drinks in Australia Demand for energy drinks in Australia continues to rise in 2024, driven by increasing health-consciousness, especially among younger consumers seeking functional, reduced sugar options, and natural ingredients that support active, balanced lifestyles. Generation Z and mill ... Read More
-
Energy Drinks in Saudi Arabia
Energy Drinks in Saudi Arabia Sales of energy drinks in Saudi Arabia are set to experience positive growth in off-trade volume terms in 2024, reversing a steady decline observed between 2019 and 2023. The energy drink market in Saudi Arabia has long been driven by Generation Z, particularly teenager ... Read More
-
Energy Drinks in Italy
Energy Drinks in Italy Energy drinks remained the most dynamic category in soft drinks in 2024, continuing on from the strong performances seen in the previous three years of the review period. Indeed, the energy boosting claim remained very relevant in Italy with it featuring not only in soft drink ... Read More
-
Energy Drinks in France
Energy Drinks in France Energy drinks remains a popular category in France in 2024, with off-trade volume and value growth. Energy drinks tends to enjoy a wide range of consumption occasions, sometimes cannibalising shares from carbonates or sports drinks. Energy drinks tends to recruit a growing ra ... Read More
-
Energy Drinks in Denmark
Energy Drinks in Denmark In 2024, energy drinks in Denmark performed well, with both regular and reduced-sugar variants achieving positive growth. The reduced-sugar segment led this growth, driven by the continued appeal of health and wellness trends among consumers who seek lower-calorie options wi ... Read More
-
Energy Drinks in Azerbaijan
Energy Drinks in Azerbaijan Energy drinks in Azerbaijan continue to demonstrate strong growth in 2024, building on already impressive expansion in recent years. This momentum is largely driven by their appeal among young consumers, who see energy drinks as similar to carbonates, which are popular ac ... Read More
-
Energy Drinks in New Zealand
Energy Drinks in New Zealand In recent years, inflationary pressures have been a significant driver of unit price growth in energy drinks in New Zealand. Rising costs of essential raw materials and ingredients, such as sugar, caffeine, and natural flavours, have forced manufacturers to raise prices ... Read More
-
Energy Drinks in Belgium
Energy Drinks in Belgium Energy drinks recorded a rapid volume increase in 2024, benefiting significantly from the ongoing functional drink trend. The products thrive due to the rise of busy lifestyles, with consumption occasions including studying, working, sports, gaming, and going out in the even ... Read More
-
Energy Drinks in Egypt
Energy Drinks in Egypt In 2024, energy drinks in Egypt experienced strong growth, with 48% off-trade volume growth. Consequently, energy drinks is the fastest-growing category among soft drinks in Egypt. As energy drinks continue to gain popularity and penetration across different segments of the Eg ... Read More
-
Energy Drinks in Greece
Energy Drinks in Greece Energy drinks is one of the best performing soft drinks categories in Greece. Even though consumption has been steadily growing for several consecutive years, the landscape has yet to hit maturity and continues to grow. Factors that are contributing to growth include the re-o ... Read More
-
Energy Drinks in Argentina
Energy Drinks in Argentina Despite the ongoing economic downturn in Argentina, which has particularly impacted the purchasing power of lower-income groups, total volume sales of energy drinks are experienced a slight increase. However, growth in the category has slowed, as consumers have become more ... Read More
-
Energy Drinks in Austria
Energy Drinks in Austria Energy drinks recorded steady volume and current value sales growth in 2024, with demand linked to increasingly hectic and stressful lifestyles in Austria. The growing variety of energy drinks, brands and flavours has also been a catalyst to sales growth in 2024. Special and ... Read More
-
Energy Drinks in the United Kingdom
Energy Drinks in the United Kingdom 2024 marks another positive year for energy drinks in the UK, as demand through both off-trade and on-trade channels continues to grow. Energy drinks remains one of the fastest-growing categories in the soft drinks industry. This is despite ongoing weak purchasing ... Read More
-
Energy Drinks in Colombia
Energy Drinks in Colombia After experiencing significant volume growth between 2020 and 2022, sales of energy drinks declined in off-trade volume terms in 2023 and saw only slight growth in 2024. This was in large part due to rising prices resulting from Colomba’s new health tax which came into forc ... Read More
-
Energy Drinks in Vietnam
Energy Drinks in Vietnam In 2024, energy drinks in Vietnam is expected to maintain strong growth rates across both the off-trade and on-trade channels in both volume and current value terms. This positive performance can be attributed to the increased demand for energy drinks driven by more stressfu ... Read More
-
Energy Drinks in South Korea
Energy Drinks in South Korea In 2024, energy drinks in South Korea is set to experience continued dynamic off-trade volume growth, with both regular and reduced sugar energy drinks expected to see rising sales. Due to the health trend, many consumers are interested in reduced and zero sugar options. ... Read More
-
Energy Drinks in China
Energy Drinks in China In 2024, energy drinks in China is expected to maintain double-digit growth in both off-trade volume and current value terms, driven by increasingly diverse usage scenarios and targeted marketing efforts. No longer limited to truck drivers and construction workers, the consump ... Read More
Research Assistance
