Category: Energy Drinks
Energy Drinks market research reports by Euromonitor International
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Energy Drinks in Latvia
Energy Drinks in Latvia Energy drinks continued recording positive off-trade volume growth in 2023, with double-digit growth for the second year. Energy drinks registered strong growth over the review period and survived the onset of COVID-19 unscathed, with healthy retail volume growth from 2020 to ... Read More
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Energy Drinks in Pakistan
Energy Drinks in Pakistan Energy drinks registered a steep decline in volume sales in 2023, as soaring inflation dampened demand and consumers prioritised essentials. In addition, as energy drinks are more expensive than other soft drinks such as carbonates, this further dampened volume sales. Volum ... Read More
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Energy Drinks in Serbia
Energy Drinks in Serbia Energy drinks in Serbia have experienced notable volume sales growth, primarily driven by the return to pre-pandemic lifestyles. The busier pace of life further encourages the consumption of energy drinks. Leading players in this market retain their positions but face growing ... Read More
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Energy Drinks in Austria
Energy Drinks in Austria Energy drinks grew further in demand in 2023, with positive off-trade volume sales, while a much more dynamic development was noted in the on-trade channels. Energy drinks were still widely sought after in 2023 to boost energy levels either during studying and work throughou ... Read More
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Energy Drinks in Kazakhstan
Energy Drinks in Kazakhstan Energy drinks remained the most dynamic area in soft drinks; however, growth has slowed in 2023 due to gradual market saturation and media coverage of the potential health risks associated with these drinks. Furthermore, there has been increased scrutiny from the governme ... Read More
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Energy Drinks in Cameroon
Energy Drinks in Cameroon Energy drinks is expected to register healthy volume growth in 2023, though from a low base. The demand for energy drinks as a booster to physical and cognitive performance is driving the growth of energy drinks. Energy drinks are particularly popular among workers with dem ... Read More
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Energy Drinks in Singapore
Energy Drinks in Singapore Off-trade volume growth of energy drinks in Singapore in 2023 is expected to be relatively stagnant, with only negligible growth, and this performance is expected to be maintained in the coming years. The sustained consumption of energy drinks can partly be attributed to t ... Read More
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Energy Drinks in Ukraine
Energy Drinks in Ukraine Energy drinks was the only soft drinks category in Ukraine to see retail volume growth both in 2022 and 2023. This dynamic growth related to the strong increase in demand from volunteers, doctors, armed forces, and other people looking for an energy boost as they looked to c ... Read More
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Energy Drinks in New Zealand
Energy Drinks in New Zealand Similarly to other soft drinks categories, energy drinks value sales growth was spurred by broader inflationary pressures in 2023. However, energy drinks also continued to see a notable rise in volume sales during the year. Indeed, the category maintained rising volume s ... Read More
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Energy Drinks in Georgia
Energy Drinks in Georgia Energy drinks are increasingly popular in Georgia and in 2023 energy drinks are expected to register the highest volume growth of all soft drinks. The range of energy drinks on offer in also growing and this is supporting volume growth. Consumers lead increasingly busy lives ... Read More
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Energy Drinks in Croatia
Energy Drinks in Croatia Energy drinks is expected to be the best performing soft drink in terms of volume growth in 2023. Energy drinks are particularly popular among the under 25 age group and are widely consumed at festivals and parties. It is also popular as a cocktail mixer, with Red Bull and v ... Read More
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Energy Drinks in Sweden
Energy Drinks in Sweden Energy drinks is projected to post the fastest off-trade volume growth in Sweden in 2023, slightly faster than the increase for RTD coffee. Both regular and, especially, reduced sugar energy drinks enjoyed healthy increases in demand during the year. Regular energy drinks con ... Read More
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Energy Drinks in Nigeria
Energy Drinks in Nigeria The year 2023 witnessed a wave of new launches in energy drinks. Cway Food & Beverages Co Nig introduced Boxi Energy Drink, positioned as a health-conscious energy beverage, devoid of caffeine and other potentially unhealthy stimulants. Available in a 400ml PET bottle, it ha ... Read More
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Energy Drinks in Guatemala
Energy Drinks in Guatemala Retail volumes of energy drinks continue to show sustained growth in Guatemala. The product is increasingly associated as a source of energy for workers who perform physical activities, such as construction workers, farmers, or workers on night or long shifts. Energy drink ... Read More
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Energy Drinks in South Korea
Energy Drinks in South Korea Energy drinks is set to see dynamic double-digit off-trade and on-trade volume growth in 2023. On-trade sales were hit hard by the pandemic, and despite strong growth, sales are not expected to return to the 2019 level in 2023. However, the off-trade channel accounts for ... Read More
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Energy Drinks in Costa Rica
Energy Drinks in Costa Rica As Costa Rica confronted some of the highest inflation registered in decades, the energy drinks category saw a notable increase in unit prices. Nevertheless, energy drinks has managed to see a solid performance overall. Penetration of energy drinks continues to expand in ... Read More
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Energy Drinks in Canada
Energy Drinks in Canada Energy drinks received a setback in the summer of 2023 when the Canadian government recalled more than 20 popular brands, including Monster, Prime, Celsius and Sting, during the peak season for energy drink consumption. The brands were recalled because of their caffeine conte ... Read More
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Energy Drinks in Ecuador
Energy Drinks in Ecuador The significant surge that has been seen in the consumption of energy drinks in Ecuador in recent years can be attributed largely to the substantial rise in sales of energy drinks offered in PET packaging, a trend spearheaded by the two prominent contenders, V220 by Tesalia ... Read More
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Energy Drinks in Bolivia
Energy Drinks in Bolivia Energy drinks continue their upward trajectory in 2023 and are expected to register healthy volume growth, supported by continuing population growth. In addition, frequent product launches, the influx of new brands and also price stability drive volume sales. Euromonitor Int ... Read More
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Energy Drinks in Bosnia and Herzegovina
Energy Drinks in Bosnia and Herzegovina Energy drinks is expected to register healthy volume growth in 2023. Energy drinks have a loyal fan base. Consumers lead increasingly busy lives and in particular younger people appreciate the boost from energy drinks, both for physical activities and to get a ... Read More
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Energy Drinks in Morocco
Energy Drinks in Morocco Due to urbanisation and the rising number of consumers aged 18-24 in Morocco, sales of energy drinks recorded dynamic growth in 2023. Ongoing urbanisation stimulates sales since these products are mainly available and consumed in bigger cities. Moreover, energy drinks consum ... Read More
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Energy Drinks in Israel
Energy Drinks in Israel Prime energy drink entered the Israeli market in 2023. Due to its popularity on TikTok, the drink has been very popular from the start. The strong role of social media in the brand’s expansion – and, indeed, its development, in which the YouTube stars KSI and Logan Paul playe ... Read More
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Energy Drinks in Greece
Energy Drinks in Greece Energy drinks remained one of the most dynamic categories in terms of growth in 2023. Even though consumption has been steadily growing for several consecutive years, the landscape has yet to hit maturity and continues to grow. Factors that are contributing to growth include ... Read More
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Energy Drinks in Egypt
Energy Drinks in Egypt Awareness of energy drinks has traditionally been very low in Egypt with consumption mostly limited to affluent consumers who can afford products like Red Bull, Power Horse, Hype, and other premium brands. However, the launch of Sting from Rockstar Inc (PepsiCo Inc), has shake ... Read More
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Energy Drinks in Ireland
Energy Drinks in Ireland Energy drinks is projected to continue to see strong off- and on-trade volume growth over 2023. Consumers increasingly looked for drinks that can help them to give the best of themselves. The penetration of energy drinks in Ireland remained quite low, with growth mainly comi ... Read More
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