Category: Energy Drinks
Energy Drinks market research reports by Euromonitor International
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Energy Drinks in Denmark
Energy Drinks in Denmark In 2024, energy drinks in Denmark performed well, with both regular and reduced-sugar variants achieving positive growth. The reduced-sugar segment led this growth, driven by the continued appeal of health and wellness trends among consumers who seek lower-calorie options wi ... Read More
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Energy Drinks in New Zealand
Energy Drinks in New Zealand In recent years, inflationary pressures have been a significant driver of unit price growth in energy drinks in New Zealand. Rising costs of essential raw materials and ingredients, such as sugar, caffeine, and natural flavours, have forced manufacturers to raise prices ... Read More
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Energy Drinks in Belgium
Energy Drinks in Belgium Energy drinks recorded a rapid volume increase in 2024, benefiting significantly from the ongoing functional drink trend. The products thrive due to the rise of busy lifestyles, with consumption occasions including studying, working, sports, gaming, and going out in the even ... Read More
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Energy Drinks in Egypt
Energy Drinks in Egypt In 2024, energy drinks in Egypt experienced strong growth, with 48% off-trade volume growth. Consequently, energy drinks is the fastest-growing category among soft drinks in Egypt. As energy drinks continue to gain popularity and penetration across different segments of the Eg ... Read More
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Energy Drinks in Greece
Energy Drinks in Greece Energy drinks is one of the best performing soft drinks categories in Greece. Even though consumption has been steadily growing for several consecutive years, the landscape has yet to hit maturity and continues to grow. Factors that are contributing to growth include the re-o ... Read More
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Energy Drinks in Argentina
Energy Drinks in Argentina Despite the ongoing economic downturn in Argentina, which has particularly impacted the purchasing power of lower-income groups, total volume sales of energy drinks are experienced a slight increase. However, growth in the category has slowed, as consumers have become more ... Read More
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Energy Drinks in Austria
Energy Drinks in Austria Energy drinks recorded steady volume and current value sales growth in 2024, with demand linked to increasingly hectic and stressful lifestyles in Austria. The growing variety of energy drinks, brands and flavours has also been a catalyst to sales growth in 2024. Special and ... Read More
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Energy Drinks in the United Kingdom
Energy Drinks in the United Kingdom 2024 marks another positive year for energy drinks in the UK, as demand through both off-trade and on-trade channels continues to grow. Energy drinks remains one of the fastest-growing categories in the soft drinks industry. This is despite ongoing weak purchasing ... Read More
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Energy Drinks in Colombia
Energy Drinks in Colombia After experiencing significant volume growth between 2020 and 2022, sales of energy drinks declined in off-trade volume terms in 2023 and saw only slight growth in 2024. This was in large part due to rising prices resulting from Colomba’s new health tax which came into forc ... Read More
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Energy Drinks in Vietnam
Energy Drinks in Vietnam In 2024, energy drinks in Vietnam is expected to maintain strong growth rates across both the off-trade and on-trade channels in both volume and current value terms. This positive performance can be attributed to the increased demand for energy drinks driven by more stressfu ... Read More
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Energy Drinks in South Korea
Energy Drinks in South Korea In 2024, energy drinks in South Korea is set to experience continued dynamic off-trade volume growth, with both regular and reduced sugar energy drinks expected to see rising sales. Due to the health trend, many consumers are interested in reduced and zero sugar options. ... Read More
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Energy Drinks in China
Energy Drinks in China In 2024, energy drinks in China is expected to maintain double-digit growth in both off-trade volume and current value terms, driven by increasingly diverse usage scenarios and targeted marketing efforts. No longer limited to truck drivers and construction workers, the consump ... Read More
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China Energy Drinks
Energy Drinks in China Energy drinks in China registered dynamic off-trade volume and current value growth in 2023, with growth rates exceeding those of most other soft drinks categories. Growth in energy drinks was driven by three main factors. The first was the recovery of economic and business ac ... Read More
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Energy Drinks in India
Energy Drinks in India In 2018, PepsiCo entered energy drinks in India with the brand Sting, costing INR50 per 250ml can, while Red Bull, the leading brand, retailed for nearly double the price for the same quantity. Realising the need for affordability to attract a broader consumer base and mine un ... Read More
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Energy Drinks in Kenya
Energy Drinks in Kenya Energy drinks in Kenya recorded a modest slowdown in off-trade volume sales growth in 2023. This was partly the result of encroaching maturity, but also attributable to price hikes and falling purchasing power amidst persistently high inflation. Nonetheless, retail demand rema ... Read More
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Energy Drinks in Tunisia
Energy Drinks in Tunisia Off-Trade energy drinks experienced a period of stagnation in Tunisia in 2023, in terms of volume sales growth, compared to previous years. This slowdown can be attributed to various factors, including price hikes and inflation. The decrease in Tunisian purchasing power also ... Read More
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Energy Drinks in Uruguay
Energy Drinks in Uruguay Energy drinks continued its strong growth trajectory in retail volume sales, driven by habitual consumption patterns among consumers. Montevideo Refrescos SA's Monster brand, catering to a younger demographic inclined towards extreme sports and gaming, has played a significa ... Read More
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Energy Drinks in Uzbekistan
Energy Drinks in Uzbekistan The popularity of energy drinks is on the rise in Uzbekistan, with strong double-digit growth rates in volume and value terms. The perception of energy drinks as a source of energy, coupled with the ongoing urbanization trend, continues to play a pivotal role in the categ ... Read More
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Energy Drinks in Indonesia
Energy Drinks in IndonesiaOff-trade volume sales of energy drinks continued their slow recovery in 2023, following two previous years of double-digit growth, though growth was substantially slower than that which was recorded in 2021 and 2022. Sales in 2023 were supported by a loyal consumer base an ... Read More
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Energy Drinks in Lithuania
Energy Drinks in LithuaniaEnergy drinks is the other robustly performing category, along with sports drinks. Whilst energy drinks took a hit during the pandemic lockdowns, off-trade volume growth has followed a most positive trajectory over the review period and this continues to be supported by con ... Read More
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Energy Drinks in Germany
Energy Drinks in GermanyEnergy drinks remains one of the most dynamic soft drinks categories in Germany, set to experience robust growth across both the off-trade and on-trade channels in 2023. In the off-trade channel, shelves are expanding their energy drinks offer. Over recent years, brands have ... Read More
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Energy Drinks in North Macedonia
Energy Drinks in North MacedoniaIn 2023, energy drinks saw off-trade volume sales rise as demand was driven by the younger generation of consumers, mostly Millennials and Gen Z, whose demand increased as they resumed partying and socialising after the disruption resulting from the COVID-19 crisis. D ... Read More
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Energy Drinks in Estonia
Energy Drinks in Estonia In 2023, energy drinks saw strong increases in on- and off-trade volume and current value growth. In the retail channel, double-digit volume growth was tied to the robustness of remote work set-ups, which could blur the line between work and personal time, often resulting in ... Read More
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Energy Drinks in Switzerland
Energy Drinks in Switzerland Energy drinks registered positive growth in off-trade volume terms in 2023, albeit at a slower pace than the previous year. This performance was supported by a sustained demand among remote workers, as well as the continued recovery of on-the-go purchases through retail ... Read More
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Energy Drinks in Slovenia
Energy Drinks in Slovenia Energy drinks continues to witness solid volume growth in 2023, fuelled by hectic lifestyles and consumers looking for beverages that provide a quick and effective energy boost. Rising health awareness and participation in sports activities is also contributing to higher de ... Read More
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