Category: Energy Drinks
Energy Drinks market research reports by Euromonitor International
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Energy Drinks in Ukraine
Energy Drinks in Ukraine Energy drinks in Ukraine recorded strong off-trade volume growth in 2024, having a standout performance in soft drinks. Growth can be attributed to several factors, including intense competition within the category, which has driven brands to innovate and expand their offeri ... Read More
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Energy Drinks in Ecuador
Energy Drinks in Ecuador Energy drinks in Ecuador has experienced a transition from aggressive price competition to a focus on added value through product differentiation in 2024. Historically, a price war between leading brands V220 and Vive100 led to significant declines in unit prices. However, d ... Read More
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Energy Drinks in Algeria
Energy Drinks in Algeria The growth of energy drinks in Algeria in 2024 continues to be hampered by the impact of the economic downturn, which is affecting living standards and disposable income levels. Given Algerians’ tendency to be price conscious, many consumers are switching to cheaper local br ... Read More
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Energy Drinks in Latvia
Energy Drinks in Latvia Energy drinks is expected to register the highest volume growth among all soft drinks in 2024. Energy drinks have a loyal fan base, especially among younger consumers, and this is despite a ban on selling energy drinks to minors, due to the high sugar and caffeine content. ... Read More
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Energy Drinks in Bolivia
Energy Drinks in Bolivia Energy drinks in Bolivia continues its upward trajectory in 2024, with both value and volume growth. The rising demand for these products is largely driven by their integration into consumers’ daily routines, including long workdays, study sessions, sports activities, and so ... Read More
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Energy Drinks in Bosnia and Herzegovina
Energy Drinks in Bosnia and Herzegovina Energy drinks in Bosnia and Herzegovina have solidified their position as the beverages of choice for younger generations, party-goers, and socialisers, maintaining stable consumer demand in 2024. This stability has resulted in moderate off-trade volume growth ... Read More
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Energy Drinks in Indonesia
Energy Drinks in Indonesia Off-trade volume sales of energy drinks in Indonesia are projected to achieve buoyant growth in 2024, continuing the positive trajectory from the previous year. This is underpinned by a loyal consumer base and an expanding presence in traditional grocery channels, bolstere ... Read More
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Energy Drinks in Sweden
Energy Drinks in Sweden Energy drinks maintained its strong growth trajectory in 2024, continuing a long-term trend of double-digit retail volume and value growth. In 2024, most other soft drink categories experienced slower growth in volume terms, while energy drinks outperformed most areas. Euromo ... Read More
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Energy Drinks in Germany
Energy Drinks in Germany Energy drinks in Germany continues to be one of the most dynamic categories with the local soft drinks industry, with volume sales via both off-trade and on-trade further rising in 2024. The off-trade channel offers an increasing range of energy drinks, with brands continuin ... Read More
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Energy Drinks in the Czech Republic
Energy Drinks in the Czech Republic Energy drinks experienced one of the most dynamic growth trends in 2024, with sales continuing to rise throughout the review period despite the pressures of a higher cost of living for Czech households. As the economic situation stabilised and inflation rates ease ... Read More
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Energy Drinks in Croatia
Energy Drinks in Croatia Energy drinks are expected to register the highest volume growth among all soft drinks in Croatia in 2024. Volume sales were boosted using promotions. The most common strategies were weekly store and catalogue promotions. Weekly promotions create a sense of urgency. In addit ... Read More
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Energy Drinks in Switzerland
Energy Drinks in Switzerland In 2024, busy and demanding lifestyles continued to drive demand for energy drinks in Switzerland. Often used instead of coffee or cola as energy boosters during the day or when staying up late in the evening, energy drinks are gaining popularity, particularly among youn ... Read More
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Energy Drinks in Ireland
Energy Drinks in Ireland Energy drinks is seeing a robust performance in Ireland in 2024, achieving double-digit growth in both value and volume terms in the off-trade channel. On-trade is also seeing positive gains, albeit not as strong. Overall, energy drinks remain resilient, despite unit price i ... Read More
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Energy Drinks in Mexico
Energy Drinks in Mexico Energy drinks in Mexico is set to observe positive performances in both off-trade and on-trade volume sales in 2024, benefiting from the ongoing trend towards functional drinks. Busy lifestyles have fuelled the demand for convenient and affordable drinks that provide an energ ... Read More
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Energy Drinks in Malaysia
Energy Drinks in Malaysia Energy drinks in Malaysia continued to see a modest increase in off-trade volume sales in 2024, with slightly faster on-trade growth. However, the increase in on-trade volume terms is significantly slower than in 2023. In Malaysia, energy drinks has a fairly limited consume ... Read More
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Energy Drinks in the United Arab Emirates
Energy Drinks in the United Arab Emirates Despite consistent growth, the stronger penetration of energy drinks in the United Arab Emirates is being hindered by rising competition. In a space where producers of many soft drinks are adding an increasing number of claims, the line between different cat ... Read More
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Energy Drinks in Chile
Energy Drinks in Chile Energy drinks in Chile remains the most dynamic performer within soft drinks in the local market. Recording impressive growth rates over the review period, the category has gained a strong following, not only in the off-trade channel but also via on-trade. Despite facing a cha ... Read More
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Energy Drinks in Slovakia
Energy Drinks in Slovakia Average off-trade current unit prices of energy drinks in Slovakia continued to be driven upwards by rising commodity prices of sugar and increasing production costs in 2024. The upward pressure on prices continued to push fast retail current value sales growth at the end o ... Read More
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Energy Drinks in Norway
Energy Drinks in Norway Following dynamic growth, energy drinks in Norway is seeing some maturity. As a result, strong but slower off-trade volume and current value growth has been seen in the second half of the review period, including 2024. In addition, the return to pre-Coronavirus (COVID-19) rou ... Read More
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Energy Drinks in Poland
Energy Drinks in Poland Starting in January 2024, Poland enforced a ban on the sale of energy drinks to individuals under 18, marking a significant regulatory shift that has impacted sales on the landscape. Consequently, in 2024, there was a noticeable decrease in both volume and value sales, as the ... Read More
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Energy Drinks in Turkey
Energy Drinks in Turkey In 2024, energy drinks continued to witness dynamic volume and current value growth in Turkey. Consumers are enticed by the appeal of energy drinks with Red Bull performing well year on year. Budget-friendly local energy drinks brands are also present but lost some ground in ... Read More
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Energy Drinks in Taiwan
Energy Drinks in Taiwan Energy drinks showed another positive performance in 2024, with robust growth in off- and on-trade volume sales. Following COVID-19, overall demand was buoyed by increased appreciation for the stimulant effect of these products in busier, active lifestyles. The frequent launc ... Read More
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Energy Drinks in Thailand
Energy Drinks in Thailand Off-trade volume sales of energy drinks are expected to rise slightly in Thailand in 2024. The category faces significant obstacles to development in the Thai market, including its association with labourers, as energy drinks are most commonly consumed by blue-collar worker ... Read More
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Energy Drinks in the Netherlands
Energy Drinks in the Netherlands Energy drinks in the Netherlands witnessed strong volume growth over the review period. However, sales by volume were lower in 2024 due to the natural slowdown in line with category maturity. Severe price increases had a marked impact on volume sales, led by the incr ... Read More
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Energy Drinks in Peru
Energy Drinks in Peru Energy drinks have achieved significant market acceptance in Peru in 2024, attracting an expanding consumer base, particularly among young people and teenagers, who now regard them as a regular part of their weekly expenditure. This growing consumer interest has created a favou ... Read More
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