Category: Depilatories
Depilatories market research reports by Euromonitor International
-
Depilatories in Saudi Arabia
Depilatories in Saudi Arabia Sales of depilatories continued to decline in retail volume terms in 2023. Aside from a brief recovery during 2020 when hair and beauty salons were forced to close – and thus women had to take a DIY approach to hair removal – sales of depilatories have been in long term ... Read More
-
Depilatories in Belgium
Depilatories in Belgium Depilatories remain at the core of women’s personal care routines in Belgium and are considered an essential product. Despite retail price inflation, volume sales of depilatories remained resilient and did not decrease to the same degree as other beauty and personal care cate ... Read More
-
Depilatories in Finland
Depilatories in Finland Depilatories in Finland witnessed sluggish growth in 2023. Consumers, facing economic constraints, readily opted for private label or budget-friendly alternatives. This trend was particularly evident in the women's razor and blade area, where the shift towards more sustainabl ... Read More
-
Depilatories in New Zealand
Depilatories in New Zealand Similar to other personal care staples, sales of products in the depilatories category were also impacted by the rising cost of living in 2023. According to Stats NZ, the cost of living for an average household in New Zealand increased by 7% over the 12 months up to Septe ... Read More
-
Depilatories in Brazil
Depilatories in Brazil The current value growth of depilatories in 2022 was below the national inflation average, which was a consequence of a combination of factors. One of the drivers that potentially leverages sales of depilatories is the more frequent exposure of more of the body during the summ ... Read More
-
Depilatories in India
Depilatories in India In 2022, depilatories returned to current value growth, after declines in the previous two years in India. The major growth drivers in 2022 were increased concern about personal appearance, increased trips outside of the home, and a surge in travel. As an outcome of the pandemi ... Read More
-
Depilatories in Germany
Depilatories in Germany In 2022, retail sales of depilatories saw an improved performance in current value terms compared with 2021. This was partly due to inflationary pressures, which increased unit prices and drove growth. At the same time, retail volume sales saw a better performance than in 202 ... Read More
-
Depilatories in Kenya
Depilatories in Kenya Many people embraced at-home beauty and personal care routines during the era of the pandemic, as salons were closed. Within this “home spa” trend, consumers also embraced at-home, do-it-yourself (DIY) hair removal. Now, post-pandemic, with salons reopen, this trend is continui ... Read More
-
Depilatories in Mexico
Depilatories in Mexico Although many employees started returning to the workplace in 2021, many organisations opted to maintain remote working formats for strategic reasons of cost savings and health protection. However, as infection rates declined and regulators relaxed strict health standards duri ... Read More
-
Depilatories in Cameroon
Depilatories in Cameroon The depilatories category is slowly evolving though it remains fairly niche. Just like the category for men, razors continue to be the primary form of hair removal for most women in Cameroon. They are widely available, affordable and easy to use. Despite an increase in avail ... Read More
-
Depilatories in Austria
Depilatories in Austria Coronavirus (COVID-19) measures saw lockdowns, remote working and restrictions on socialising. This resulted in many consumers spending long periods at home and less time in the office or on social or leisure activities during the pandemic. As a result, there was a low demand ... Read More
-
Depilatories in Australia
Depilatories in Australia Australians are increasingly using more specialist services for long-term hair removal, including laser clinics rather than at-home options; although these services were severely impacted by restrictions during the pandemic, most of them had resumed business in 2022. Austra ... Read More
-
Depilatories in Hong Kong, China
Depilatories in Hong Kong, China Value sales of depilatories in Hong Kong recorded modest growth in 2022, while overall demand declined. One of the main reasons for the weak demand was the shift in lifestyle patterns established following remote working models. The return to the office and outdoor a ... Read More
-
Depilatories in the US
Depilatories in the US In 2022, depilatories recorded sluggish growth in current value terms and declined in volume and real value (at constant 2022 prices) terms as the category was hit by inflated prices. Hair removers/bleaches registered the steepest volume decline in 2022, having seen relatively ... Read More
-
Depilatories in Pakistan
Depilatories in Pakistan While in 2022 Pakistan largely put the disruptions caused by the pandemic behind it, there were other challenges. Massive devaluation of the Pakistani rupee against major world currencies and spiralling double-digit inflation, partly caused by the energy crisis stemming from ... Read More
-
Depilatories in Slovenia
Depilatories in Slovenia Depilatories saw continued growth in 2022, with hair removers driving the category’s expansion. Experiencing a long and hot summer, women were looking for new ways to deal with hair growth at the same time as reducing the amount of time spent shaving. Special products such a ... Read More
-
Depilatories in Uzbekistan
Depilatories in Uzbekistan Depilatories continues to recover after the impact of the COVID-19 pandemic, when many aspects of personal grooming were neglected during the home lockdowns and period of social inactivity. As consumers have since begun to lead active out-of-home lives again, this has supp ... Read More
-
Depilatories in North Macedonia
Depilatories in North Macedonia In 2022, depilatories experienced strong double-digit percentage growth, fuelled by two key factors: rising unit prices and a moderate increase in volume demand. The upward trend in unit prices played a significant role in driving the category's growth, outpacing the ... Read More
-
Depilatories in Serbia
Depilatories in Serbia Volume sales of depilatories increased slightly in 2022 due to many consumers’ returning to pre-pandemic lifestyles, as women spent more time outside of their homes. However, this sales growth is hampered by the return of many women to salons and hair removal specialists, as t ... Read More
-
Depilatories in Tunisia
Depilatories in Tunisia Despite growing competition in the category and an important number of products available in the Tunisian market, local manufacturer Laboratoire Nihel maintained its position as the leading player in depilatories in value terms in 2022. Euromonitor International's Depilatorie ... Read More
-
Depilatories in Uruguay
Depilatories in Uruguay Depilatories witnessed slight growth in current value sales in 2022, but faced a sharp decrease in volume. As in other categories, this is linked to the significant price differential between depilatories sold in Uruguay and Argentina. It is very common for Uruguayans who liv ... Read More
-
Depilatories in Lithuania
Depilatories in Lithuania A wide range of beauty salons and professional treatments are negatively impacting the market of depilatories. This includes the rise in popularity of services such as waxing, electric depilation devices, laser removal and other mid-or long-term depilation methods. Hair rem ... Read More
-
Depilatories in Egypt
Depilatories in Egypt Demand for depilatories in Egypt witnessed continued decline in retail volume terms in 2022 as sales further dropped off from the notable peak in demand at the height of the COVID-19 crisis. The reopening of salons and spas triggered a downturn in demand in 2021 and in the foll ... Read More
-
Depilatories in South Africa
Depilatories in South Africa As many South African consumers faced financial adversity due to the tough economic times within the country in 2022, they sought affordable options when it came to depilatories. Some therefore shifted away from purchasing one singular razor or hair removal cream, and in ... Read More
-
Men's Grooming in South Africa
Men's Grooming in South Africa During COVID-19 men took a greater interest in their skin care regimen, and this continued into 2022, with men still taking a keen interest in maintaining their skin. Prior to the pandemic, the majority of skin care brands focused on their established target market, wh ... Read More
Research Assistance
