Category: Depilatories
Depilatories market research reports by Euromonitor International
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Uruguay Depilatories
Uruguay Depilatories 2023 was the third year in a row that depilatories in Uruguay experienced volume sales decreases, with declining demand registered in all three of the categories that comprise depilatories: hair removers/bleaches, women’s pre-shave and women’s razors and blades. However, it shou ... Read More
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Malaysia Depilatories
Malaysia Depilatories Depilatories remained a highly consolidated category in Malaysia in 2023. Reckitt Benckiser continued to dominate hair removers/bleaches with its brand Veet, with the brand still gaining value share, while Procter & Gamble maintained its dominant lead in women’s razors and blad ... Read More
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Egypt Depilatories
Egypt Depilatories Overall, depilatories saw strong current value growth in Egypt in 2023. Women’s razors and blades witnessed the best performance during the year due to the convenience provided by such products, which is becoming crucial in the context of fast-paced modern lifestyles. Perceptions ... Read More
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Denmark Depilatories
Denmark Depilatories Depilatories continued to see positive retail volume and current value growth in 2023 as consumer lifestyles in Denmark resumed greater normality following the COVID-19 pandemic. In addition to working lifestyles, consumers are keen to socialise and enjoy activities outside the ... Read More
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Georgia Depilatories
Georgia Depilatories Depilatories in Georgia registered modest constant value and volume growth, partly supported by continuing population growth. In addition, inflation eased significantly and this also supported volume growth. Also, supply problems as a result of the war in Ukraine were mainly iro ... Read More
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Serbia Depilatories
Serbia Depilatories Depilatories in Serbia experienced slight volume growth in 2023, propelled by the prevalence of active lifestyles among women. As women ventured out more frequently, there was a corresponding uptick in demand for hair removal products. However, this potential growth in volume was ... Read More
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Costa Rica Depilatories
Costa Rica Depilatories Depilatories in Costa Rica showed a markedly improved performance in volume terms in 2023, with overall sales increasing at a double-digit rate following marginal growth in 2022. This was partly explained by the strong recovery in consumer confidence and purchasing power that ... Read More
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Kazakhstan Depilatories
Kazakhstan Depilatories While depilatories in Kazakhstan continued to show value growth in 2023, it was at a more moderate pace compared to 2022, when significant price increases due to supply chain disruptions were observed. This stabilisation reflects a recalibration of the market. Euromonitor Int ... Read More
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Estonia Depilatories
Estonia Depilatories In 2023, depilatories in Estonia recorded positive retail value growth, with retail volume sales rising in hair removers/bleaches and women’s razors and blades. This was an improvement compared to the review period, with the warm weather in 2023 driving higher sales, with a sign ... Read More
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Lithuania Depilatories
Lithuania Depilatories Depilatories in 2023 showcased positive retail value growth in Lithuania, with volume growth rising in all areas. Euromonitor International's Depilatories in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the ... Read More
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Ecuador Depilatories
Ecuador Depilatories Reckitt Benckiser’s Veet remained the dominant leading brand in hair removers/bleaches in 2023, despite the brand’s volume sales declining significantly over the course of the year after recording an exceptional sales performance earlier in the performance, resulting in the bran ... Read More
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Latvia Depilatories
Latvia Depilatories The return of normal lifestyles in Latvia following the COVID-19 pandemic restored growth in depilatories bringing about a solid recovery in volume sales in 2021 and 2022. Depilatories is a mature category with limited growth opportunities due to the declining population in Latvi ... Read More
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Depilatories in Ukraine
Depilatories in Ukraine In 2023, sales of depilatories increased in value terms. Evolving societal norms and beauty standards are placing a greater emphasis on smooth and hair-free skin. As a result, consumers are increasingly turning to depilatories as a convenient and effective solution for hair r ... Read More
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Depilatories in Guatemala
Depilatories in Guatemala 2023 saw depilatories rise in both volume and current value terms in 2023. During the pandemic and its lockdowns, local consumers spend more time at home and there was reduced need to remove body hair, undermining sales. Subsequently, and with the resumption of in-person wo ... Read More
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Depilatories in Azerbaijan
Depilatories in Azerbaijan Depilatories in Azerbaijan registered modest constant value and volume growth, partly supported by continuing population growth. Inflation eased, particularly at the end of 2023, and this also supported volume growth. Also, any supply problems as a result of the war in Ukr ... Read More
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Beauty and Personal Care in Azerbaijan
Beauty and Personal Care in Azerbaijan Performance was positive for beauty and personal care in Azerbaijan in 2023. While inflation was still an issue, it eased somewhat, particularly later in the year. As such, beauty and personal care registered both moderate constant value and volume growth, part ... Read More
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Depilatories in Turkey
Depilatories in Turkey Depilatories recorded double-digit growth in retail value terms in 2023. This strong increase was largely driven by price increases, however, as volume sales grew at a steadier pace. Depilatories are facing a two-pronged challenge when it comes to competition. The growing popu ... Read More
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Depilatories in Taiwan
Depilatories in Taiwan In 2023, depilatories in Taiwan saw positive retail value sales, with the return to social activities encouraging Euromonitor International's Depilatories in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the lat ... Read More
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Depilatories in Chile
Depilatories in Chile Depilatories in Chile saw a slight increase in current value terms in 2023. This was primarily driven by price rises, as sales continued to decline in volume terms. However, the category maintained current value sales significantly higher than those recorded before the pandemic ... Read More
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Depilatories in Israel
Depilatories in Israel Depilatories saw current value growth in Israel in 2023, though not as high a growth rate as other beauty and personal care categories. Laser hair removal is having a significant impact on the depilatories category. As more people get permanent hair removal, the demand for dep ... Read More
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Depilatories in Greece
Depilatories in Greece A chronically declining category, hair removers and bleaches has seen an uptick in sales in the aftermath of the COVID-19 pandemic, and this increase can be attributed to increased willingness amongst consumers to socialise. Euromonitor International's Depilatories in Greece r ... Read More
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Depilatories in Peru
Depilatories in Peru The expansion of depilatories in 2023 was tempered by the growth in in-salon beauty treatments in Peru. Cosmetic hair removal treatments, such as laser treatments, are seeing a growing acceptance among Peruvian consumers, thus impacting the frequency of purchase of depilatory pr ... Read More
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Depilatories in Croatia
Depilatories in Croatia While Croatian consumers are showing increased interest in depilatories generally, 2023 saw a particularly strong increase in demand for depilatories made using natural ingredients such as argan oil and aloe vera. Each of these ingredients is well-known for its soothing prope ... Read More
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Depilatories in Dominican Republic
Depilatories in Dominican Republic Depilatories in the Dominican Republic witnessed steady volume growth in 2023. Demographic groups with lower purchasing power have become more cautious with their purchases in recent years, with inflation taking its toll. Less essential products such as razors have ... Read More
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Depilatories in Thailand
Depilatories in Thailand Depilatories in Thailand saw robust growth in 2023, with both volume and current value sales posting strong and steady rises. Growth was supported by fully resumed out-of-home work, study and activities, with Thais back to socialising and playing sports now that the fear of ... Read More
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